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2023 Travel Outlook: Drive More Visitors with Value Based Marketing

Advanced Travel and Tourism

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

Marketing 246
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2023 Travel Outlook

Advanced Travel and Tourism

2023 is shaping up to be a great year for travel. As we enter 2023, marketers are getting mixed messages on the economy. On the other hand, the labor market is tighter than it’s ever been, and high-profile tech layoffs don’t seem to affect any other sector.

Travel 244
MICE professionals

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Best of 2023: Sustainability

Smart Meetings

In 2023, Smart Meetings released a stream of multimedia resources for planners to learn about sustainability in the world of events. This article appeared in the March 2023 issue and includes a comprehensive white paper of the survey that dives deeper. The post Best of 2023: Sustainability appeared first on Smart Meetings.

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The Dramatic Role of AI in Travel Marketing

Dana Communications

from 2023 to 2030 But we (and surely you) are most interested in the role AI plays – and will continue to play – in travel marketing. Influencer Marketing The influencer sphere is more saturated than ever, so the old manual approach to this type of marketing doesn’t cut it anymore.

Marketing 130
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Introducing the 2023 Endless Events Industry Trends Guide

Endless Events

2023 is a squeaky, shiny new year that promises brands plenty of opportunities (and a few challenges). Event planners need to know what’s on the radar for 2023, but don’t worry; we’ve got you covered. Download the report now to see what you can expect for events in 2023. 2023 Event Trends Sneak Peek: What’s Inside?

Trends 320
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Here’s Why Your Event Budget Needs to Increase in 2023

Endless Events

A war in Ukraine , an inflation surge, and supply chain issues will impact event budgets in 2023. . Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020. This blog post explores why your event budgets will need to increase in 2023 and where to allocate that extra money. .

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Event Marketing Resolutions for 2023

Convene by PCMA

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We’re looking forward to doing more of the same in 2023, but with a fresh outlook.