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2023 Travel Outlook: Drive More Visitors with Value Based Marketing

Advanced Travel and Tourism

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

Marketing 203
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2023 Travel Outlook: Leveling Up Your Data Game

Advanced Travel and Tourism

Visitor data can make your marketing better and smarter: Collecting visitor data has never been more important. DMOs can use this information to highlight the most attractive tourism options and drive more traffic to the community as a whole. Evidence-Based Marketing Decisions. Increased ROI.

Travel 217
MICE professionals

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2023 Travel Outlook

Advanced Travel and Tourism

2023 is shaping up to be a great year for travel. As we enter 2023, marketers are getting mixed messages on the economy. On the other hand, the labor market is tighter than it’s ever been, and high-profile tech layoffs don’t seem to affect any other sector.

Travel 182
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Recovery of European tourism in sight this summer

ETC Corporate

Improvements in vaccination rates and the introduction of the EU Digital COVID Certificate provides hope for tourism rebound in Europe for the summer months. That is according to the latest quarterly ‘ European Tourism Trends & Prospects ’ report published today by the European Travel Commission (ETC).

Tourism 246
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How Destination Marketers Can Leverage Longer Short-Term Rentals

Advanced Travel and Tourism

Here are some thoughts on leveraging your short-term rentals in tourism marketing. According to data projections from Ladders , a quarter of professional North American jobs will be remote by the end of 2022, and those numbers are set to increase into 2023. . Advertise to Work-from-Home Employees. Like what you see?

Marketing 229
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Unpack 8 Top Travel Trends of 2023

Dana Communications

The travel trends of 2023 point to a year of purposeful, smart travel inspired by television shows and movie sets, lower carbon footprints, ice baths and magic mushrooms. Set-Jetting People will be set-jetting in 2023. Think Emily in Paris (bookings for France in 2023 are already 20 % higher than pre-pandemic levels.)

Trends 234
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Key Takeaways from the 2024 Tennessee Governor’s Conference

Advanced Travel and Tourism

We at Advance Travel & Tourism were honored to once again attend and sponsor the Tennessee Governor’s Conference on Hospitality & Tourism in Chattanooga. Because TNHTA and Chattanooga Tourism Co. of Tourist Development 2023 Economic Impact Report.  $30.65