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By tracking key metrics, automating follow-ups, and leveraging AI-powered analytics, you can demonstrate the value of your event and optimize your strategy for even better results. By automating these follow-ups, you can keep the momentum going after your event and build stronger relationships with your attendees.
Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants.
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging social media to reach your audience. Event marketing is a powerful way to connect with your audience because you can bring your brand to life.
And yet, according to Bizzabos 2025 State of Events and Industry Benchmarks report, 70% of organizers struggle to measure and demonstrate ROI effectively. Many event teams use multiple toolsCRMs, event management platforms, marketing automation softwarethat dont communicate with each other. If that sounds familiar, youre not alone.
However, this article highlights the importance of embracing new technologies to remain competitive, engage audiences effectively, and manage the complexities of modern tourism. AI, for instance, can automate labor-intensive tasks, allowing DMOs to do more with less while maintaining high levels of service and engagement.
As we look to 2025, many of these trends are poised to continue, driving further transformation in an industry dedicated to relentless innovation and relevance. Rising Expectations: Personalised, Value-Driven Events Audience expectations have reached new heights in 2024.
Khanna, cofounder and CEO of AI solutions firm Addo and recognized by Forbes as a groundbreaking entrepreneur in Southeast Asia, will be the keynote speaker at the upcoming PCMA APAC annual meeting The Business of Events 2025: Master. April 13-15, at the Marina Bay Sands in Singapore. She talked about what that looks like.
But theres good news: 2025 is the year of smarter event technology. The right tools can automate repetitive tasks, centralize data, and elevate the attendee experience. You can automate tasks, eliminate manual data entry, and gain valuable insights into event performance and attendee behavior. The less manual work, the better.
Brightspot aligned with the Incentive Research Foundation think tank, and we put dollars to our passion by sponsoring The IRF 2025 Trends Report. To-Do: quit neglecting communications Reward Personalization An earlier to-do suggested focusing on the audience first, which applies to rewards, too, especially in a global setting.
Expected to draw approximately 1,000 exhibitors and 23,000 baking professionals to the Las Vegas Convention Center in mid-September, IBIE introduces two new BEST categories in 2022: automation and robotics and plant efficiency. By shifting our focus from short- to long-term, event marketers can do more than react to change.
Luxury travel’s most significant event of the year is in full swing as Virtuoso®, bespoke experiences, welcomes an audience of more than 4,700 top professionals from 97 countries to its 36th annual Virtuoso Travel Week. That community enables the network to grow while strengthening both personalisation and customer satisfaction.
These goals will vary depending on the type and format of the event, the target audience, and the departments and stakeholders involved. In fact, by 2025, global data creation is projected to grow to more than 180 zettabytes from 64.2 Here are some top-tier CRMs: Salesforce Pipedrive ZOHO 3. zettabytes in 2020.
By 2025, the aim is for Liberia to become a fast-growing destination. Collaboration with Local Businesses: Showcased stories of 4 local brands offering artisanal souvenirs and authentic experiences to tourists, captivating social media storytelling to attract the target audience segments.
These goals will vary depending on the type and format of the event, the target audience, and the departments and stakeholders involved. In fact, by 2025, global data creation is projected to grow to more than 180 zettabytes from 64.2 Marketing Platforms. Here are some examples of marketing platforms: Marketo. zettabytes in 2020.
billion by 2025, a significant rise from 6.6 A mobile app not only gives OTAs more opportunities to reach their audience. For example, besides issues with pricing automation, our clients faced the need to manually map hotel content. Read our article on hotel mapping tools to learn how to automate this process.
Brightspot recommends building more time for brainstorming, networking, interactive workshops, audience collaboration, and Q&A to empower attendee-driven content. 1 To-Do: dive deep into data and make tweaks to rules Consolidate but Keep Audience First Channels are inherently very fragmented, and so are channel tech tools.
Brightspot aligned with the Incentive Research Foundation think tank, and we put dollars to our passion by sponsoring The IRF 2025 Trends Report. Brightspot recommends building more time for brainstorming, networking, interactive workshops, audience collaboration, and Q&A to empower attendee-driven content.
After all, a great theme sets the tone for your entire event, inspiring not just the agenda but also the conversations, connections, and takeaways your audience will remember long after the big day comes and goes. From AI and quantum computing to blockchain and automation, it captures the essence of the next frontier in tech.
Based on insights from our 2025 State of Events and Industry Benchmarking report, well explain how adopting a well-rounded event strategy can significantly benefit both organizers and attendees in this article. Additionally, 66% of organizers plan to host more events in 2025, a substantial rise from 42% last year. The result?
Understanding your audience deeply determines your event’s success. Automated RFID Tracking has transformed how events collect data. Smart connectors and APIs help event platforms combine with CRM systems, accounting software, and marketing automation tools. Success in implementation needs clear data handling policies.
But theres good news: 2025 is the year of smarter event technology. The right tools can automate repetitive tasks, centralize data, and elevate the attendee experience. You can automate tasks, eliminate manual data entry, and gain valuable insights into event performance and attendee behavior. The less manual work, the better.
Preparing for 2025 means having insight into the new trends transforming the industry. Below are the top 10 event industry trends to anticipate in 2025: 1. They offer a very unique combination that is very flexible, thus allowing companies to reach an even broader audience without losing the personal touch at in-person events.
After all, a great theme sets the tone for your entire event, inspiring not just the agenda but also the conversations, connections, and takeaways your audience will remember long after the big day comes and goes. From AI and quantum computing to blockchain and automation, it captures the essence of the next frontier in tech.
Here are some of them: Panel Discussions: Industry experts talk about important topics in robotics and answer questions from the audience. International Conferences on Robotics and Automation These conferences are good for people who want to learn about robots and new technology. You can also share new ideas about robotics.
As an enterprise event planner, you need more than just another event you need an experience that captivates your audience and delivers measurable results. Digital and hybrid experiences Need to reach a broader audience? The event blends in-person and virtual experiences, creating greater access for a global audience.
For Class of 2025 member Kaylee Harris, CMP, meeting event manager at Maritz, both mentoring others and learning from mentors have been key to her sense of professional satisfaction and her growth. As a meeting event manager, I get to create inclusive and memorable experiences for diverse audiences. 12-15 in Houston, Texas.
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