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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging social media to reach your audience. It helps with things like managing registrations, selling tickets, and promoting your event.

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Event Predictions for 2025

Convene by PCMA

Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. In 2025, video with dominate event marketing, and data will remain the most valuable asset to build on in 2025. 2024 has certainly been event ful year.

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From Sustainability to AI: How 2024 Set the Stage for the Future of Events

inVOYAGE

As we look to 2025, many of these trends are poised to continue, driving further transformation in an industry dedicated to relentless innovation and relevance. As we move into 2025, this focus on creating memorable, well-executed live experiences is expected to remain key, with audiences still eager to connect in person whenever possible.

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Best Event Management Tools for 2025: How to Build Your Tech Toolkit

Bizzaboo

But theres good news: 2025 is the year of smarter event technology. The right tools can automate repetitive tasks, centralize data, and elevate the attendee experience. You can automate tasks, eliminate manual data entry, and gain valuable insights into event performance and attendee behavior. One of the biggest headaches?

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

” While “value” could be the revenue generated from registrations, it could also include sponsorships and partnerships, leads added to the sales pipeline, the number of people who attended the event, the satisfaction of attendees, and more. . Increase Event Registrations. # of Registrations. Business Goals.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

” While “value” could be the revenue generated from registrations, it could also include sponsorships and partnerships, leads added to the sales pipeline, the number of people who attended the event, the satisfaction of attendees, and more. Note that “value” is a much broader term than “event revenue.”

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Top 5 API Technologies Transforming the Retail Customer Experience

Eventtia

According to an influential study , 59% of shoppers anticipate a significant portion of retail spaces to be devoted to experiential offerings by 2025, a number set to rise to 75% by 2027. Retailers can use voice calls for automated order confirmations, appointment reminders, customer support calls, or interactive voice response systems.

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