Remove 2026 Remove Marketing Remove Sustainability
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Incentive Travel 2025: Trends, Challenges and Opportunities

Smart Meetings

governing body, geopolitical conflict worldwide, and an erratic stock market. Only 8% of North American corporate and agency buyers report decreased activity over 2024 and 2025, and only 6% have reported decreases for 2026. Rising costs and recruitment are challenges facing many employers today, as are sustainability and climate.

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Sustainable event ideas in Lucerne

The MICE Blog

I recently visited Lucerne to attend the ‘Go Sustainable’ study trip, organised by the Lucerne Convention Bureau in collaboration with the Zurich Convention Bureau. This event brought together both destinations to showcase to event planners the extensive possibilities for organising sustainable events.

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Brand USA Focus on MICE and Special Events Could Expand Annual Global Travel Beyond 90 Million in the Future

Smart Meetings

Brand USA, a public-private partnership focused on increasing international travel, reported that in 2026, the U.S. That spending directly supports local jobs, sustains small businesses, and fuels the economymaking inbound travel the largest service export for the United States. Global meeting planners are exceeding expectations.

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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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What is Stopping International Attendees from Returning to U.S. Conferences?

Smart Meetings

In-market managing directors for countries all over the world reported on trends in consumer sentiment, government policies and all-important airlift limitations. The luxury China market wants personalized and outdoor, active experiences. Authentic encounters, sustainability and premium travel are growing trends.

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Business Travel Strikes Back, A New Company Culture Dawns

Smart Meetings

Business concerns from retention to sustainability are being met with business travel solutions. GBT suggested focusing on building internal team relationships at off-sites and within off-site programming, and having an active company communication channel that markets travel programming effectively.

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15 Best Business Travel Cities for Spring 2025 (Expert-Picked)

Traveler's Q

Business travel will reach 483 million trips by 2026, and cities worldwide are adapting to welcome more travelers. The refreshed South Street Seaport offers waterfront relaxation where you can enjoy live music and seasonal farmers’ markets. Companies just need to book the best business travel destinations, as shown by their $269.3

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