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Trends and Innovations Shaping the MICE Industry The business events industry, known as MICE (Meetings, Incentives, Conferences, and Exhibitions), is a major driver of economic growth in North America. Combining both in-person and virtual components, hybrid events provide the flexibility that modern businesses need.
Let’s take a closer look at the latest trends shaping the DMC industry and what the future might hold for these essential players in travel and event management. trillion by 2027. Embracing new technologies and staying ahead of trends will be crucial. For instance, the global sustainable tourism market was valued at $3.3
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These companies are key to creating smooth and memorable travel and event experiences across the globe. Let’s take a closer look at the latest trends shaping the DMC industry and what the future might hold for these essential players in travel and event management. trillion by 2027.
Trends and Innovations Shaping the MICE Industry The business events industry, known as MICE (Meetings, Incentives, Conferences, and Exhibitions), is a major driver of economic growth in North America. Combining both in-person and virtual components, hybrid events provide the flexibility that modern businesses need.
Over the last year, you’ve undoubtedly watched the rise of generative AI tools like ChatGPT and Craiyon that event professionals can use to accelerate event content creation using prompts and other inputs. By 2027, it’s expected to eclipse $1.08 In 2022, for example, the global AI video generator market brought in $411.5
In contrast to traditional shopping, where customers browse and purchase products, retail events are designed to allow customers to interact with products and brands in a more meaningful and memorable way. By 2027, 75% of shoppers expect to see this. Collect feedback through surveys, comment cards, or online reviews.
There are several challenges retail companies need to consider when focusing on designing new experiences for their customers: → New Buying Trends The pandemic and the life-cost crisis conditioned a series of changes in how people buy. The report also emphasizes the potential for revenue growth among experiential retailers.
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