article thumbnail

Brand USA Focus on MICE and Special Events Could Expand Annual Global Travel Beyond 90 Million in the Future

Smart Meetings

One of our biggest challenges is global competitionother countries are stepping up their game, investing heavily in tourism infrastructure and marketing, reported Dixon. Ferguson plans to prioritize a greater focus on the MICE market and special events, as well as marketing to areas of the world that the agency hasnt traditionally focused on.

Travel 165
article thumbnail

A City Within a City to Launch in SoCal

Smart Meetings

Eventually accruing over 30 food concepts throughout the district and a 21-stall Market Hall, ocV!BE BE’s Market Hall. Two world class hotels will be added between 2026 and 2028 to the ocV!BE 2028 – By 2028, ocV!Be We’re really trying to find some up and comers in the culinary scene,” says Pederson. “We

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Finding the Right Influencer for Your Brand

Dana Communications

Imagine a niche hotel trying to stand out among other properties in a saturated and competitive market. According to smartinsights.com, influencer marketing can deliver robust ROI, 11x higher than standard marketing efforts. billion by 2028, up from $10.6 billion in 2023.

article thumbnail

Los Angeles Sports Venues Deliver Immersive Experiences

Smart Meetings

Let’s not forget the state-of-the-art Los Angeles Stadium at Hollywood Park, opening in 2020, which will deliver premier fan experiences of the future. How do private events at your venues give people a feel for the team(s) that use the venue? Read more about U.S.

Sports 242
article thumbnail

Meeting Planners Travel Report: Euro Travel Rebounds, JFK Terminal Tech-Savvy 6 Breaks Ground

Smart Meetings

Arrivals from this market to Europe are 25% below 2019 levels in 2022 and are expected to recover 82% of 2019 volumes in 2023. Growth from North America, however, might slow in 2023 as the economic outlook points to a mild recession due to challenges associated with inflation, labor markets and consumer and business confidence, among others.

Travel 246
article thumbnail

How Planners Can Manage The “Easy Button” in Events

Smart Meetings

For planners looking to book through 2026 through 2028, expect small contingency percentages around F&B and AV due to the cost of labor, goods and services. Compression of the market is huge. The larger groups are booking out at three to five years now.

Planner 246
article thumbnail

The 10 Best Event Management Presentations for Planners & Marketers

Social Tables

Meetings in 2028: Predictions for the Future Meetings in 2028: Predictions for the Future from Social Tables Our very own Dan Berger loves looking to the future of the events. Looking for an event marketing ppt? the meeting destination should be instrumental in bringing the purpose to fruition on a deeper level.)

Planner 120