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The Events Industry’s Top Marketing Statistics, Trends, and Data

Bizzaboo

Would you believe that 60% of leadership believe that events are the most critical marketing channel for achieving business goals? We’ve compiled a list of marketing and event statistics to inspire your event strategy or as fodder for your next event marketing presentation to get buy-in from key stakeholders.

Marketing 105
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20+ Questions To Ask When Choosing the Best Event Management Software

Bizzaboo

But which event management platform is the best for you and your organization? According to Grandview Research , the industry is estimated to grow to $14.48B in 2028 — up from $6.36B in 2021). It’s no surprise, then, that Capterra has a whopping 841 event management solutions, and G2 features 220. Check out this article.

MICE professionals

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4 Trends That Will Shape The Business Events Scene Post-Covid

IT&CM Events

It also looks that the MICE industry will be dealing with hybrid events for years to come, and if attendees have been experiencing well-run virtual events, they could potentially want to continue tuning in from home should they be unable to travel far in the future.

Trends 52
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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Several sources indicate that the event technology industry growing rapidly. According to Verified Market Research , the size of the events industry — which was valued at $887 billion in 2020 — will reach a value of $2.194 trillion by 2028!

article thumbnail

The Events Industry’s Top Marketing Statistics, Trends, and Data

Bizzaboo

Would you believe that 60% of leadership believe that events are the most critical marketing channel for achieving business goals? To inspire your event strategy or as fodder for your next event marketing presentation to get buy-in from key stakeholders, we’ve compiled a list of marketing and event statistics.

Marketing 105