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Maritz is a leader in the events industry’s sustainability efforts. As signatories of the Net Zero Carbon for Events initiative, they are committed to Net Zero by 2050. On June 30, 2023, they also committed to the Science Based Targets initiative (SBTi), a corporate roadmap to help guide them to their Net Zero by 2050 goal.
With the launch of the Net Zero Carbon Events Pledge on Nov. 10 during the UN Climate Change Conference (COP26) in Glasgow, Scotland, a wide-ranging network of globalevents industry players has united to fight climate change with the ultimate goal of eliminating the industry’s greenhouse gas emissions by 2050.
At the time, Hattendorf was chair of the Joint Meetings Industry Council (JMIC), an advocacy organization made up of major international trade associations affiliated with the business events industry. 10, when Hattendorf announced the pledge to the world at COP26, there were 109 signatories, a figure that had grown to 225 by mid-2022.
Meanwhile, Accor — an official partner of the 2024 Olympics — has set similar goals, including reducing its carbon emissions by 46 percent by 2030, and reaching net-zero emissions by 2050.
PRA, a leader in the Business Events Industry, is pleased to announce on this Earth Day that the company has signed the “Net Zero Carbon Event” pledge, a joint commitment across the globalevents and meetings industry to achieve the targets laid out in the Paris Climate Accord.
It’s appropriate that, at one of the world’s most significant globalevents, the meetings industry would have a voice. The negotiations between nations are the centerpiece of the COP meetings, but at every COP, industries make climate pledges at the conference — and this year the event industry stepped into the spotlight.
The globalevent, which convenes over 3,000 attendees to advance hydrogen’s role in the future energy mix, has also announced the confirmed support and participation from the Australia Trade and Investment Commission and the New South Wales (NSW) Government.
This partnership marks a significant step toward Deltas goal of achieving net-zero emissions by 2050. Bookings for concerts and special events have surged by over 50%, with experiences like flamenco in Madrid, Vivaldi in Venice and live music in Austin drawing travelers who want to engage with a place through its sound and rhythm.
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