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Euphoric Advertising in a (Somewhat) Post-Pandemic Society

Dana Communications

Two years after the pandemic began, the advertising climate has changed. An optimistic move forward that doesn’t claim that we’re positively post-pandemic, but just that we choose not to allude to pandemic-ness in advertising for the most part. That’s not to say that advertisers have forgotten about the pandemic. Every day.

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Print: The Secret Weapon in Multi-Platform Marketing for Hotels

Smart Meetings

Why Print Still Matters in Advertising Despite the dominance of digital platforms, print advertising offers tangible benefits that digital ads simply cant match. A thoughtfully designed magazine advertisement can showcase your hotels unique values and engage audiences emotionally.

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Here’s What Has Our Media Team Excited Right Now

Dana Communications

North American Display averages 4:1 ROAS (that’s $4 in measured revenue for every advertising dollar spent) QR Codes (Back & Better Than Ever!) Below is a snapshot of the stunning results we achieved from this AI-enabled approach to target marketing for one of our clients: 75% average CTR – which is 7.5x

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. Joe Mathieu. Earlier this year, the “Great Resignation” was renamed the “Great Reshuffle.” Millions of Americans who left their jobs after the initial lockdowns ultimately decided to change industries and occupations.

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3 Ways Hospitality Can Win at Digital Marketing

Smart Meetings

Placing Banner Advertisements Banner advertisements on relevant industry websites are another great strategy. Personalizing the content in these newsletters can significantly increase engagement and conversion rates, helping to cultivate a loyal customer base.

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3 Tips for Landing Sponsorships in 2019

Smart Meetings

Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. The good news is that sponsorship spending is forecast to surpass other forms of marketing and advertising in 2019, according to an IEG report.

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A Digital Marketers’ Survival Guide for This Election Year

Advanced Travel and Tourism

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics. One excellent example is VRBO.

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