Smart Meetings

JANUARY 4, 2024

Social Media Advertising Social media channels are also key for getting digital events in front of the right audience and keeping these audiences updated on news related to the event. Testing posts and graphics can help marketers gauge audience response and help determine the best performing content for ad spend.

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Marketing Marketing Social Media Advertising 264

The Abbi Agency

JANUARY 6, 2023

The Abbi Agency is pleased to announce that we’ve been named Advertising Agency of the Year ($10-50M) by the American Advertising Federation’s (AAF) Western Region Best of the West Media Awards, a competition highlighting the best media companies throughout the entire western United States.

Advertising 59

Advertising Government Media Marketing 59

Advanced Travel and Tourism

OCTOBER 21, 2021

Each step usually goes something like this: Decide which product or service you wish to advertise. Define your advertising budget. In addition, by viewing the analytics on what people are searching for, you save money on wasted advertising with the wrong keywords or messages. Set up and launch your Google Adwords campaign.

Audience 246

Audience SEO Advertising Social Media 246

Smart Meetings

JUNE 7, 2024

With 22 years of robust expertise across marketing, sales and revenue management at distinguished properties, she will work to spearhead the brand’s revenue management, digital marketing, advertising and social media efforts.

Advertising 246

Advertising Social Media Hospitality Communications 246

Advanced Travel and Tourism

OCTOBER 1, 2022

Advertise to Work-from-Home Employees. For example, Bentonville, Arkansas , has started to advertise “come work and stay here” for short-term properties. Offer promotions and discounts for more extended stays, and perhaps spend more on advertisements highlighting what your rentals have to offer. .

Marketing 246

Marketing Marketing Advertising Remote 246

The Abbi Agency

MARCH 30, 2021

This ability to target granularly is particularly beneficial for small businesses who have hundreds (not thousands) of dollars to spend on advertising. Hyper-focused targeting ensures a higher conversion rate and less money wasted on advertising to individuals who, in this example, don’t have dogs. Not at all. best dog leashes”).

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Marketing Marketing Advertising Website 200

Advanced Travel and Tourism

FEBRUARY 17, 2022

That said, if you’ve been relying on significant third-party data for your advertising strategies, you’ll need to shift your efforts to first-party-focused methods in 2022. First-party cookies are still safe, allowing you to gain data from your website viewers on all browsers. What does this mean for travel marketers in 2022?

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Advertising Website Social Media Audience 245

Advanced Travel and Tourism

JULY 7, 2021

If you want to get the best ROI for your video advertising and maximize your reach, you need a strategy. Services like Netflix, Hulu, and HBO Max are changing how people watch TV and changing the advertising industry. CTV advertising is programmatic television buying. Companies spend so much time and energy (and money !)

Marketing 246

Marketing Marketing Social Media Advertising 246

Advanced Travel and Tourism

DECEMBER 16, 2021

The social media platform that is grabbing audiences and advertisers like no other—TikTok. Wondering if it makes sense for your organization? In this panel discussion, hear from 3 DMO thought leaders who have embraced this trending platform for their organization.

Organization 242

Organization Advertising Social Media Panel 242

Endless Events

JUNE 29, 2020

Advanced Advertising Techniques . The current times have witnessed a noticeable increase in the rise of various methods of advertising that are highly consumer-centric, engaging, and dynamic. . And with this quotient being further boosted, new arrangements will provide an actual glimpse into the delegates and the event. .

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Advertising Events Technology Technology 327

Smart Meetings

MARCH 18, 2024

Danielle Phippen Danielle Phippen Phippen began her career at an advertising agency in 1999, after earning a degree in business with a specialty in marketing. In this role, she developed a passion for event design, art direction and marketing. She finds constant motivation in the Access team’s passion, loyalty and hard work.

Advertising 246

Advertising Hospitality Destination Management Culture 246

Advanced Travel and Tourism

AUGUST 16, 2022

only the norm but also the setting for professionally-produced short videos and advertisements. But that has changed: YouTube has since enabled the full screen feature. for vertical videos. In addition, platforms like TikTok and Instagram Reels have made vertical video not. It’s easy to snap from.

Social Media 246

Social Media Advertising Tourism Tourism 246

Advanced Travel and Tourism

OCTOBER 6, 2021

She then moved into media and advertising sales and has been working on the official media opportunities for Virginia Tourism and. Virginia ABC for the past 20 years. She has her M.B.A. from Virginia Commonwealth University and lives in Richmond, Virginia.

Advertising 246

Advertising Tourism Tourism Communications 246

Techsytalk

MAY 2, 2017

Instead of sending an email that reads like an advertisement for your company, send an email that focuses on actions that a company can take that benefits that firm. However, you want to make sure the message is phrased in such a way that it appears to be advice—not advertising. If those actions happen to involve your company, great!

Trade Show 231

Trade Show Advertising Prospect Publishing 231

Smart Meetings

JULY 20, 2022

The 45th International Advertising Association (IAA) World Congress, set to be held in Penang, Malaysia, held every five years, has largely missed out on the hiccups of other attempts to gather during that period. While we all have a long way to go, I believe we can achieve great things if we work together as a MICE community.”.

Advertising 243

Advertising Regulations Logistics Events 243

Smart Meetings

DECEMBER 8, 2021

These recordings can also be used elsewhere either as marketing material or as a pay-per-view service post-event to advertise the quality of talks and boost revenue after the event has finished, further future-proofing the event. Read More : West Hollywood Takes to Virtual, Sees Amazing Results.

Technology 321

Technology Technology Networking Seminar 321

Endless Events

OCTOBER 1, 2018

Transportation can be a really useful tool for advertisement. You know when you are playing a video on your Bus and your passengers are like a captive audience for the advertisement. And now for the main topic in the episode below, cyber security at events! EventTrans Click To Tweet. Emergency planning is really important.

Transportation 209

Transportation Advertising Logistics Panel 209

Advanced Travel and Tourism

AUGUST 7, 2023

While Becky was experienced in digital advertising, she didn’t have extensive experience in the travel industry when she joined the team in January 2022, although she had worked with various tourism destinations for many years. She lived in various navy towns across the country after college, mostly Pensacola, Florida for 30 years.

Advertising 246

Advertising Tourism Tourism Sustainability 246

Smart Meetings

MARCH 3, 2023

Formerly a postgraduate in public relations and advertising, working with technology clients as a PR executive, a vacation to the Cayman Islands was all it took to change Pereira’s career trajectory forever. “I Like Pereira, Goodman also worked in marketing and advertising.

Event Planning 246

Event Planning Advertising Hospitality Public Relations 246

Smart Meetings

JUNE 16, 2021

Some of the booked events include VidCon , Specialty Advertising Association of California, Evolution of Psychotherapy and American Association for the Study of Liver Diseases. In the next six months, Anaheim Convention Center has 19 events scheduled, anticipated to draw more than 105,000 attendees and occupy more than 62,000 room nights.

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Advertising Events Tourism Tourism 246

Endless Events

JULY 6, 2020

Plus, push notifications from the app are a constant reminder for your attendees – free advertising! Instead, look at your value proposition, your speakers, sponsors, and entertainment and think – how can I advertise this in a way that makes me stand out? The same boring social media posts won’t do much for you.

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

Advanced Travel and Tourism

JANUARY 10, 2023

For the past 20 years, she has worked on behalf of the Virginia Tourism official programs in advertising and marketing until she came to Advance Travel and Tourism. After attending college at Virginia Tech, Becca went to Washington D.C. to work in the hotel/lodging portion of the industry for Hyatt Hotels.

Advertising 246

Advertising Tourism Tourism Marketing 246

Smart Meetings

MARCH 13, 2024

With “experiences” continuing to be the key word of the meetings and events industry, Smart Meetings has compiled a list of exotic and international destinations that are ideal for incentives and executive retreats that will deliver all that is advertised and more for “spring break” 2024!

Incentives 246

Incentives Retreat Advertising Culture 246

Advanced Travel and Tourism

JUNE 30, 2021

Compared with traditional advertising, this type of content can be incredibly persuasive and trust-building. These details can help current and future advertising plans. UGC provides social proof of people enjoying your destination and its features. Other users can see the fun in action through people like them. Boost Your SEO Ranking.

Benefits 246

Benefits Marketing Marketing Social Media 246

Smart Meetings

JULY 24, 2023

Meta is first and foremost a business and they will bring in advertisers at some time just as they did with their other platforms. That could appeal to advertisers who are now lukewarm at best on Twitter.”

Meeting 246

Meeting Social Network Advertising Social Media 246

Advanced Travel and Tourism

FEBRUARY 3, 2022

Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic.

Trends 245

Trends Marketing Marketing Social Media 245

Social Tables

NOVEMBER 12, 2021

It can be used to advertise a brand, business, or product, as well as direct people to a physical location. . Available in a wide variety of sizes and styles, from rustic to sleek and modern, light-up marquee letters can be used to advertise just about anything. How should I use event signage? .

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Advertising Trade Show Events Event Design 148

The MICE Blog

JANUARY 15, 2024

Community engagement Due to the constant turnover of team members and the tight schedule to prepare for the event in March, there’s limited time for year-round community engagement It’s necessary to keep community engagement for the entire year to advertise the event but also to advertise the new positions for event management.

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Conference Advertising Speakers Communications 264

Smart Meetings

DECEMBER 27, 2021

We would advertise their business in exchange for them giving a donation back to the Conqueror Cancer Foundation,” Davis explained. Since curing cancer is a goal almost everyone shares, ASCO was able to partner with local vendors to offer donations, which got meeting attendees out and about in town while also doing good.

Conference 246

Conference Advertising Attendee Vendor 246

Smart Meetings

SEPTEMBER 5, 2018

Websites, registration apps, email campaigns, and advertising can all impact your budget, so plan accordingly. Be as detailed in your goals and vision as possible so there are no hidden fees or surprises later. Telling people about the event is a big portion of the budget to consider. Credit Card Fees.

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Registration Events Entertainment Venue 267

Social Tables

FEBRUARY 17, 2022

If you’re looking for tips on everything from TikTok paid advertising to creating organic content, we’ve got you covered. Before you can start advertising on TikTok, you need to register as a TikTok Business account. In this post, we cover everything you need to know to find and sell to your most ideal event clients and attendees.

Event Marketing 179

Event Marketing Marketing Marketing Social Media 179

Social Tables

JULY 31, 2021

Advertise early bird offers on your event website , pages where your product is listed, as well as the main page for your company. Clickable buttons that advertise the promotion are a great way to increase registrations. Advertise early bird registration on your social media sites. Are you hosting a lecture?

Registration 174

Registration Advertising Retail Events 174

Smart Meetings

JANUARY 31, 2019

Other actions you may want to think about include email or mail campaigns, targeted discounts, print media advertising, social media, SEO, paid online advertising and special events. To include all their customers would be cost prohibitive, but by focusing on the best customers, the cost of the event yields high returns.

Advertising 174

Advertising SEO Vendor Social Media 174

Smart Meetings

JULY 12, 2024

Najera has honed his skills in marketing throughout his two decade career, working across various sectors, including advertising and hospitality. Axel Najera Axel Najera, Fairmont Mayakoba Fairmont Mayakoba appoints Najera to the role of assistant director of marketing.

eCommerce 265

eCommerce Public Relations Site Selection Hospitality 265

Dana Communications

NOVEMBER 5, 2024

North American Display averages 4:1 ROAS (that’s $4 in measured revenue for every advertising dollar spent) QR Codes (Back & Better Than Ever!) Below is a snapshot of the stunning results we achieved from this AI-enabled approach to target marketing for one of our clients: 75% average CTR – which is 7.5x

Media 130

Media Advertising Tourism Tourism 130

The Abbi Agency

JULY 15, 2021

The Abbi Agency recently worked with our client Bidstack to create a topical advisory for marketing technology reporters, drawing data from Bidstack’s annual report to generate coverage about the growing in-game advertising sector. Founder/Origin Story.

Public Relations 246

Public Relations Advertising Production Media 246

The Abbi Agency

DECEMBER 2, 2021

Probably the biggest single challenge faced by travel-related advertisers these days comes from rising concerns about Internet privacy and data collection. Across the globe, nations and states such as California are putting in place laws that protect consumers’ privacy and limit advertisers’ ability to gather information about them.

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Tourism Tourism Marketing Marketing 130