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A Guide to Digital Marketing for Events: What, Why, and How? 

Social Tables

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Like event marketing, digital marketing is just one part of the advertising industry. brand or product videos) Digital advertisements/Pay-per-Click ads (e.g., What is digital marketing?

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Top 10 Brand Activation Solutions for Retail Brands

Eventtia

Salesforce’s capabilities extend to managing sales, customer service, marketing automation, and more, making it a versatile tool for businesses looking to strengthen customer relationships. Unlike traditional advertising, which is one-way communication, digital and social media allow for two-way conversations.

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MICE professionals

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

In addition, to facilitate and automate the B2B interaction, bigger companies often develop a suite of APIs to enable integration and share product details with their partners. Inventory is either sold directly to travelers or through resellers like OTAs and affiliate partners. Distribution.

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Vacation Rental Management Company: Business Model and Growth Strategies Overview

AltexSoft Travel

Property promotion – vacation rental management companies use a wide range of marketing techniques to advertise and promote their properties. Its fee depends on the property type and market, and on top of that, it charges for a bunch of additional services like home automation, insurance, linen program, and much more. Partnerships.

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OTA Platform: How to Choose a White-Label Solution, and When to Go Custom

AltexSoft Travel

Besides selling travel to end customers, they capitalize on affiliate programs , data products, access to inventory, and technological solutions ( travel APIs , white labels, widgets, etc.) Instead, it runs affiliate programs, meaning that you can resell their inventory via your website or, say, travel blog, earning commissions for bookings.

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Expedia Partner Solutions for Travel Agencies: Expedia TAAP, Templates, and EPS Rapid API

AltexSoft Travel

So here are the three main partnership solutions Expedia Group offers: Expedia Travel Agent Affiliate Program aka agent tools. Formed in 2008, Travel Agent Affiliate Program (TAAP) is an online booking platform for travel agents to sell Expedia products to their customers and earn commissions for that. Hotels.com Affiliate Program.

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Event Budget Strategies: Where To Allocate Resources in 2024

Bizzaboo

Here are some marketing tactics you can invest in to ensure your event reaches and resonates with your target audience: Social media advertising: Use platforms like Instagram, LinkedIn, and TikTok to target specific demographics and enhance event visibility.

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