Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others
AltexSoft Travel
JANUARY 31, 2020
Just a couple of examples: electronic tickets were first developed for fare ticketing, while one of the first online booking systems was built by airline distribution company SABRE. Airline companies were also the first to practice eCommerce by founding and operating online travel agencies (OTA). Advertising stopover destinations.
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