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A Guide to Digital Marketing for Events: What, Why, and How? 

Social Tables

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Like event marketing, digital marketing is just one part of the advertising industry. Popular forms of digital event marketing you may encounter include: Social media marketing (e.g.,

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

Carriers appear to be vulnerable to political, economical, geo-social, and climatic factors. All of these factors make it hard for the airline to plan marketing campaigns and advertise their products. American Express offers an affiliate program for the airline companies. Advertising stopover destinations.

Airlines 121
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Top 10 Brand Activation Solutions for Retail Brands

Eventtia

With Braze, businesses can send messages tailored to customers’ profiles using email, mobile apps, social media platforms, and websites. Unlike traditional advertising, which is one-way communication, digital and social media allow for two-way conversations.

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Virtual Event Pricing: Charging & Profiting

Endless Events

For instance, you can consider something like affiliate marketing. Amazon has one of the best affiliate programs out there! We’ve already covered how repurposing your content into a subscription model can present itself as an opportunity to continuously drive revenue to your company.

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6 Effective Ways to Promote Your Event on LinkedIn by @dancarthy2

Techsytalk

Promoting your event on social media is a given. However, most planners have a tendency to just stick to prominent social networks like Facebook and Twitter. If it’s a company conference you’re arranging, then LinkedIn of all networks is the spot to be advertising it. Never used LinkedIn for event promotion ?

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Host Travel Agencies: Why You Need Them and How to Choose the Best Option

AltexSoft Travel

In fact, ARC and IATAN duplicate each other, so ARC-affiliated companies don’t need IATAN credentials. Some big host agencies advertise their lead generation programs. Typically, they provide a technology that automatically matches affiliated agents to consumer requests — based on niche, expertise, and other metrics.

Affiliate 111
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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

On the other side, travel agents (or other resellers like travel bloggers) partner with marketplaces to earn commissions on the bookings made through affiliate links/widgets located on their own websites, social media, blogs, or other digital platforms. Your advertising and promotional strategy can be a real gamechanger.

Travel 105