Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Marketing Social Media Advertising 264

DCI

FEBRUARY 17, 2023

We’ve often touted why economic development groups should consider Google for their display and targeted search advertising needs. While that is still an essential digital marketing strategy, we’re starting to recommend to clients that Bing ads should not be overlooked as a potential option for advertisers.

Advertising 52

Advertising Social Media Platform Audience 52

Dana Communications

NOVEMBER 5, 2024

The Application of AI With the ability to match audience targeting and creative at the impression level, we’ve been reaching all-new levels of personalization. North American Display averages 4:1 ROAS (that’s $4 in measured revenue for every advertising dollar spent) QR Codes (Back & Better Than Ever!) Let’s dive right in!

Media 130

Media Advertising Tourism Tourism 130

Smart Meetings

JUNE 7, 2024

With 22 years of robust expertise across marketing, sales and revenue management at distinguished properties, she will work to spearhead the brand’s revenue management, digital marketing, advertising and social media efforts.

Advertising 246

Advertising Social Media Hospitality Promotion 246

Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Audience Targeting Digital marketing offers a more targeted approach to reaching potential voters, allowing campaigns to tailor their messaging based on demographics, interests, and behaviors.

Advertising 100

Advertising Audience Platform Social Media 100

Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Audience Targeting Digital marketing offers a more targeted approach to reaching potential voters, allowing campaigns to tailor their messaging based on demographics, interests, and behaviors.

Marketing 100

Marketing Marketing Advertising Audience 100

Advanced Travel and Tourism

FEBRUARY 17, 2022

Marketers can keep up by pivoting into other ways of collecting information from their audiences. That said, if you’ve been relying on significant third-party data for your advertising strategies, you’ll need to shift your efforts to first-party-focused methods in 2022. What does this mean for travel marketers in 2022?

Advertising 245

Advertising Website Social Media Audience 245

Advanced Travel and Tourism

MAY 8, 2024

Increased Brand Trust and Credibility 92% of consumers trust recommendations from friends and family over advertising (Nielsen). This diverse content pool allows you to showcase the destination from multiple angles, attracting a wider audience with varied interests. Let’s explore how it can elevate your marketing efforts.

Advertising 189

Advertising Website Audience Online 189

The Abbi Agency

MARCH 30, 2021

By creating “lookalike” audiences based on your friend’s connections and users who exhibit similar interests or behavior, the pet supply retailer is better equipped to put their products and services in front of an interested audience. Do these changes spell the end of digital advertising? Not at all.

Marketing 200

Marketing Marketing Advertising Website 200

AltexSoft Travel

JANUARY 31, 2020

All of these factors make it hard for the airline to plan marketing campaigns and advertise their products. To enhance this idea, Ryanair utilizes its blog to promote certain destinations to its audience as recommended budget routes, rather than promoting the services themselves. Advertising stopover destinations.

Airlines 121

Airlines Advertising Marketing Marketing 121

Dana Communications

NOVEMBER 5, 2024

Regardless of what the thread is, there must be one so you can determine your audience. Which leads to our next question… Is there a sizeable target audience? Also, while your audience may and should be niche, it can’t be so niche that it hinders the possibility of a true following. Are there established points of interest?

Tourism 130

Tourism Tourism Advertising Social Media 130

Advanced Travel and Tourism

JULY 7, 2021

If you want to get the best ROI for your video advertising and maximize your reach, you need a strategy. A distinct creation and deployment plan will reach your audience where they spend the most time online. Services like Netflix, Hulu, and HBO Max are changing how people watch TV and changing the advertising industry.

Marketing 246

Marketing Marketing Social Media Advertising 246

Smart Meetings

MARCH 4, 2019

For many years, it involved brands shelling out dollars for exposure at conventions that catered to their target audiences. Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment.

Proposal 254

Proposal Advertising Sponsors Social Media 254

Advanced Travel and Tourism

DECEMBER 16, 2021

The social media platform that is grabbing audiences and advertisers like no other—TikTok. Wondering if it makes sense for your organization? In this panel discussion, hear from 3 DMO thought leaders who have embraced this trending platform for their organization.

Organization 242

Organization Advertising Social Media Panel 242

Social Tables

SEPTEMBER 25, 2017

Or, do you want to know insider tips before you advertise on Facebook? Instead of swinging in the dark, try out these five tips that can help you advertise on Facebook like a pro. Try to focus your efforts and really pick apart who you want to sell to when you advertise on Facebook. Custom Audiences. Call-To-Action.

Advertising 60

Advertising Audience Location Tourism 60

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing? Streamline your efforts.

Marketing 78

Marketing Marketing Social Media Advertising 78

Dana Communications

DECEMBER 19, 2023

Because Instagram delivers proven engagement with your audience and holds huge sway in travel inspiration. Following content trends is a sure way to reach a large number of users – and the algorithm then shapes the target audience based on response. Can you imagine someone asking why Instagram is part of your marketing efforts?

Social Media 180

Social Media Advertising Trends Media 180

Dana Communications

AUGUST 22, 2023

Augmented advertising has grown by leaps and bounds in many industries, especially in the travel industry. Using AR technology in these ways can be a definite win-win – by giving the audience what they’re looking for and increasing bookings. And the reason is clear. Contact Lynn Kaniper at 609.466.9187 ext.

Travel 233

Travel Travel Advertising Tourism 233

Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Traveler's Q

DECEMBER 14, 2023

In today’s digital age, having a strong online presence for your event is crucial in reaching out to a wider audience and boosting attendance. This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials.

Website 130

Website Online Social Media Advertising 130

Endless Events

MAY 20, 2022

When it comes to hybrid event budgets, let the audience and event goals be your guide. Is the majority of your audience in-person or virtual? After all, they need to hire more event staff, pay for a virtual event platform, and engage two audiences in two completely separate ways while ensuring they can also interact with one another.

Social Media 348

Social Media Virtual Events Audience Events 348

Social Tables

FEBRUARY 17, 2022

From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. If you’re looking for tips on everything from TikTok paid advertising to creating organic content, we’ve got you covered.

Event Marketing 179

Event Marketing Marketing Marketing Social Media 179

Endless Events

FEBRUARY 28, 2023

So let’s give your audience what they want. What made your audience fall in love with your brand? Why does your audience want to attend this event? Sponsors provide financial assistance or in-kind support for your event in exchange for advertising, publicity, or other benefits. People are aching for events.

Sponsors 304

Sponsors Fashion Social Media Virtual Events 304

The MICE Blog

JANUARY 15, 2024

Community engagement Due to the constant turnover of team members and the tight schedule to prepare for the event in March, there’s limited time for year-round community engagement It’s necessary to keep community engagement for the entire year to advertise the event but also to advertise the new positions for event management.

Conference 264

Conference Advertising Speakers Communications 264

Smart Meetings

FEBRUARY 22, 2022

Make audience input easy. During the registration process, ask people what they expect or want to get out of their attendance; allow audience members to submit questions to speakers in real-time using question boxes or chat functions; use feedback tools to capture audience input at various points during and after the event.

Social Media 246

Social Media Remote Online Audience 246

Endless Events

JULY 6, 2020

You can also get in touch with your audience before, and further develop that sense of community that is so paramount. Plus, push notifications from the app are a constant reminder for your attendees – free advertising! But on the other hand, you still need to keep your target audience in mind. Use Your Influencers.

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

Advanced Travel and Tourism

JULY 23, 2024

Authenticity in marketing ensures that the message resonates with the target audience by reflecting the true experience and culture of the destination. Destination marketing can be more cost-effective than traditional advertising, especially when leveraging digital and social media platforms to reach a wider audience.

Tourism 130

Tourism Tourism Social Media Advertising 130

The Abbi Agency

DECEMBER 2, 2021

Probably the biggest single challenge faced by travel-related advertisers these days comes from rising concerns about Internet privacy and data collection. Across the globe, nations and states such as California are putting in place laws that protect consumers’ privacy and limit advertisers’ ability to gather information about them.

Tourism 130

Tourism Tourism Marketing Marketing 130

Advanced Travel and Tourism

FEBRUARY 3, 2022

Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Some of these videos only last a few seconds, allowing brands to communicate with their audiences quickly, effectively, and in easily shareable ways.

Trends 245

Trends Marketing Marketing Social Media 245

Endless Events

JUNE 20, 2023

Before you market to any audience, you need to understand who they are and where they come from. If you aren’t part of Gen Z, you might feel confounded by the preferences of these young whipper-snappers, so it’s extra important to do your homework on this audience. Who Is Gen Z? Gen Z includes people born between 1997 and 2012.

Social Media 156

Social Media Audience Events Media 156

MeetingPool

MAY 28, 2022

What sets Snöball apart as a community marketing and audience growth platform for event professionals? We built it to allow as much flexibility as possible and to run a diverse type of audience-based campaigns—pre-event to post-event. How can marketers tap into a new audience? How can they attract the right type of audience?

Audience 52

Audience Marketing Marketing Registration 52

Advanced Travel and Tourism

AUGUST 3, 2021

Getting in front of a broad audience is competitive and challenging, even if your messaging is on-point. One way to extend an advertising budget with limited resources is by having a niche marketing strategy. Also, keep in mind that target audiences are not always tiny. How to Increase Travel by Targeting Specific Audiences.

Marketing 246

Marketing Marketing Travel Travel 246

Smart Meetings

AUGUST 23, 2024

She brings extensive experience in spearheading impactful marketing and communications initiatives, with over 24 years in digital marketing, social media, advertising and PR across the travel and hospitality industry. Read More: Smart Moves in New Orleans, San Antonio and More The post Smart Moves in St.

Hospitality 200

Hospitality Promotion Communications Trade Show 200

Advanced Travel and Tourism

AUGUST 11, 2022

Our Director of Digital and Audience Targeting Dave Herrold says, ‘Safari’s 15.5 However, there are ways to ensure your marketing is still reaching your ideal audience. . You can also adjust your campaigns to target at state levels with audience targeting—looking for the right behaviors instead of the exact location. .

Marketing 246

Marketing Marketing Website Tourism 246

Endless Events

JUNE 10, 2022

Survey Your Audience To Get Post-Event Feedback. It’s the fuel you’ll need to improve your future events, as well as a way to maintain a connection with your audience. The fastest and easiest way to survey your audience is during the event itself. Did we promote to the right audience for the event?

Meeting 348

Meeting Sponsors Audience Events 348

Advanced Travel and Tourism

JUNE 30, 2021

Instead of speaking to your audience, you’re joining hands with them. Compared with traditional advertising, this type of content can be incredibly persuasive and trust-building. Gain Key Audience Insights. Social media stats can tell you a lot about your target audience. You Spend Less on Marketing Efforts.

Benefits 246

Benefits Marketing Marketing Social Media 246

Social Tables

OCTOBER 20, 2022

Follow these pre-event webinar best practices to drum up excitement and drive registration for your next event: Identify your target audience. Get to know your ideal audience so that you can create a laser-focused presentation targeted at future webinar attendees. What do they care about? leading up to the event.

Registration 158

Registration Virtual Events Advertising Social Media 158