Dana Communications

NOVEMBER 5, 2024

Regardless of what the thread is, there must be one so you can determine your audience. Which leads to our next question… Is there a sizeable target audience? Also, while your audience may and should be niche, it can’t be so niche that it hinders the possibility of a true following. Are there established points of interest?

Tourism 130

Tourism Tourism Advertising Regulations 130

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Marketing Social Media Advertising 264

Smart Meetings

MARCH 18, 2025

Understand Your Target Audience: Who Are Meeting & Event Planners? Placing Banner Advertisements Banner advertisements on relevant industry websites are another great strategy. These ads can be visually appealing and strategically placed to capture the attention of meeting planners who are actively seeking accommodations.

Hospitality 130

Hospitality Marketing Marketing Social Media 130

Advanced Travel and Tourism

FEBRUARY 17, 2022

Marketers can keep up by pivoting into other ways of collecting information from their audiences. That said, if you’ve been relying on significant third-party data for your advertising strategies, you’ll need to shift your efforts to first-party-focused methods in 2022. What does this mean for travel marketers in 2022?

Advertising 245

Advertising Website Social Media Audience 245

Endless Events

JULY 6, 2020

You can also get in touch with your audience before, and further develop that sense of community that is so paramount. Plus, push notifications from the app are a constant reminder for your attendees – free advertising! But on the other hand, you still need to keep your target audience in mind. Use Your Influencers.

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t? These channels might not be cost-effective for a smaller audience. Joe Mathieu.

Advertising 105

Advertising Marketing Marketing B2B 105

Advanced Travel and Tourism

JULY 7, 2021

If you want to get the best ROI for your video advertising and maximize your reach, you need a strategy. A distinct creation and deployment plan will reach your audience where they spend the most time online. Services like Netflix, Hulu, and HBO Max are changing how people watch TV and changing the advertising industry.

Marketing 246

Marketing Marketing Social Media Advertising 246

Endless Events

MAY 20, 2022

When it comes to hybrid event budgets, let the audience and event goals be your guide. Is the majority of your audience in-person or virtual? After all, they need to hire more event staff, pay for a virtual event platform, and engage two audiences in two completely separate ways while ensuring they can also interact with one another.

Social Media 348

Social Media Virtual Events Events Audience 348

The Abbi Agency

MARCH 30, 2021

By creating “lookalike” audiences based on your friend’s connections and users who exhibit similar interests or behavior, the pet supply retailer is better equipped to put their products and services in front of an interested audience. Do these changes spell the end of digital advertising? Not at all.

Marketing 200

Marketing Marketing Advertising Website 200

Sojern

MARCH 18, 2021

Digital advertising as we know it is changing. Google announced in early 2020 that they would be joining many other browsers, most notably Safari and Firefox, in sunsetting the 3rd party cookie in 2022–a technology that’s been used for targeting in digital advertising for years. A Digital Advertising Revolution–Then to Now .

Advertising 97

Advertising Travel Travel Website 97

Bizzaboo

JANUARY 6, 2025

Types of Conferences: A Diverse Landscape Conferences come in all shapes and sizes, each tailored to meet specific goals and engage a unique target audience. A thoughtful planning process is key to ensuring the event aligns with your goals and resonates with your target audience.

Conference 105

Conference Management Automation Social Media 105

Endless Events

JUNE 29, 2020

Advanced Advertising Techniques . The current times have witnessed a noticeable increase in the rise of various methods of advertising that are highly consumer-centric, engaging, and dynamic. . Assess your audience and create an experience that not only amazes them but gives them another reason to come back to.

Advertising 327

Advertising Events Technology Technology 327

Advanced Travel and Tourism

DECEMBER 16, 2021

The social media platform that is grabbing audiences and advertisers like no other—TikTok. Wondering if it makes sense for your organization? In this panel discussion, hear from 3 DMO thought leaders who have embraced this trending platform for their organization.

Organization 242

Organization Advertising Social Media Panel 242

Dana Communications

MARCH 24, 2025

Your message goes straight to your audience. Segment your audience by: Booking history Demographics (family vs. solo traveler) Interests (spa, golf, adventure) Focus on Mobile Optimization Over 60% of emails are opened on mobile devices. Direct Access : With email, youre not fighting algorithms or hoping your post gets seen.

Tourism 130

Tourism Tourism Marketing Marketing 130

Endless Events

MAY 18, 2020

Because back then, you had to talk to your audience. ” And of all the companies out there, I could not find anyone that allowed you to make a reservation for an event as an audience member, enjoy the event, and then pay when the value of the experience is highest, which is afterward. There was no social media.

Attendee 367

Attendee Virtual Events Events Audience 367

Smart Meetings

JUNE 7, 2024

With 22 years of robust expertise across marketing, sales and revenue management at distinguished properties, she will work to spearhead the brand’s revenue management, digital marketing, advertising and social media efforts.

Advertising 246

Advertising Social Media Hospitality Communications 246

Sojern

AUGUST 23, 2021

From moving to “stay at home” messaging, to refocusing on local communities and drive markets, to using innovative ways of reaching their audiences at home, we saw countless ways the travel industry came together to make it through. The post 300 Travel Marketers Weigh in on Digital Advertising appeared first on Sojern.

Advertising 94

Advertising Marketing Marketing Travel 94

Convene by PCMA

FEBRUARY 24, 2025

Different platforms serve different purposes and audiences: TikTok is used for discovery, Instagram for engagement, YouTube for education, and X for real-time updates. Platforms with higher ROI may be a better option unless X is a primary engagement tool for your audience. Campaign budgeting. It also ensures a cohesive brand presence.

Social Media 101

Social Media Media Platform Public Relations 101

Endless Events

JUNE 10, 2022

Survey Your Audience To Get Post-Event Feedback. It’s the fuel you’ll need to improve your future events, as well as a way to maintain a connection with your audience. The fastest and easiest way to survey your audience is during the event itself. Did we promote to the right audience for the event?

Meeting 348

Meeting Sponsors Audience Events 348

Endless Events

FEBRUARY 28, 2023

So let’s give your audience what they want. What made your audience fall in love with your brand? Why does your audience want to attend this event? Sponsors provide financial assistance or in-kind support for your event in exchange for advertising, publicity, or other benefits. People are aching for events.

Sponsors 304

Sponsors Fashion Virtual Events Promotion 304

Endless Events

JUNE 1, 2020

There are several ways to monetize a virtual event, and digital advertising is one of them. As we discussed in our article about virtual attendee engagement , low-quality content and unprepared speakers are a sure way to drive the audience away. Before each presentation takes place, you can show attendees sponsored videos and intros.

Virtual Events 351

Virtual Events Sponsors Event Apps Events 351

AltexSoft Travel

JANUARY 31, 2020

All of these factors make it hard for the airline to plan marketing campaigns and advertise their products. To enhance this idea, Ryanair utilizes its blog to promote certain destinations to its audience as recommended budget routes, rather than promoting the services themselves. Advertising stopover destinations.

Airlines 121

Airlines Advertising Marketing Marketing 121

Smart Meetings

FEBRUARY 22, 2022

Make audience input easy. During the registration process, ask people what they expect or want to get out of their attendance; allow audience members to submit questions to speakers in real-time using question boxes or chat functions; use feedback tools to capture audience input at various points during and after the event.

Social Media 246

Social Media Remote Online Audience 246

Dana Communications

DECEMBER 19, 2023

Because Instagram delivers proven engagement with your audience and holds huge sway in travel inspiration. Following content trends is a sure way to reach a large number of users – and the algorithm then shapes the target audience based on response. Can you imagine someone asking why Instagram is part of your marketing efforts?

Social Media 241

Social Media Advertising Trends Media 241

Advanced Travel and Tourism

AUGUST 3, 2021

Getting in front of a broad audience is competitive and challenging, even if your messaging is on-point. One way to extend an advertising budget with limited resources is by having a niche marketing strategy. Also, keep in mind that target audiences are not always tiny. How to Increase Travel by Targeting Specific Audiences.

Marketing 246

Marketing Marketing Travel Travel 246

Advanced Travel and Tourism

FEBRUARY 3, 2022

Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Some of these videos only last a few seconds, allowing brands to communicate with their audiences quickly, effectively, and in easily shareable ways.

Trends 245

Trends Marketing Marketing Social Media 245

Dana Communications

AUGUST 22, 2023

Augmented advertising has grown by leaps and bounds in many industries, especially in the travel industry. Using AR technology in these ways can be a definite win-win – by giving the audience what they’re looking for and increasing bookings. And the reason is clear. Contact Lynn Kaniper at 609.466.9187 ext.

Travel 246

Travel Travel Advertising Tourism 246

Advanced Travel and Tourism

JUNE 30, 2021

Instead of speaking to your audience, you’re joining hands with them. Compared with traditional advertising, this type of content can be incredibly persuasive and trust-building. Gain Key Audience Insights. Social media stats can tell you a lot about your target audience. You Spend Less on Marketing Efforts.

Benefits 246

Benefits Marketing Marketing Social Media 246

Endless Events

OCTOBER 1, 2018

Transportation can be a really useful tool for advertisement. You know when you are playing a video on your Bus and your passengers are like a captive audience for the advertisement. And now for the main topic in the episode below, cyber security at events! EventTrans Click To Tweet. Emergency planning is really important.

Transportation 209

Transportation Advertising Logistics Panel 209

Endless Events

MARCH 18, 2022

They have become the building block of a modern event strategy because they offer continuous audience engagement and help event planners measure event ROI in new, better ways. Instead, they can host a community throughout the year , which in turn boosts engagement levels , consistently exposes captive audiences to sponsors, and more.

Platform 276

Platform Event Apps Events Event Technology 276

Advanced Travel and Tourism

MAY 8, 2024

Increased Brand Trust and Credibility 92% of consumers trust recommendations from friends and family over advertising (Nielsen). This diverse content pool allows you to showcase the destination from multiple angles, attracting a wider audience with varied interests. Let’s explore how it can elevate your marketing efforts.

Advertising 189

Advertising Website Audience Online 189

Endless Events

OCTOBER 11, 2022

That might mean giving your sponsors advertisements, sponsored sessions, or shoutouts during the event. . That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Audience demographics and attendance figures. How can you boost your margins? Event sponsors.

Sponsors 296

Sponsors Social Media Events Online 296

Endless Events

APRIL 22, 2020

It shows you how much an audience who is interested in a particular field is willing to pay to be provided with in-depth courses and seminars on the subject. And chances are, some of your audience fits in that bubble. This means you can offer access to all of this existing content to your target audience. Know Your Worth.

Virtual Events 292

Virtual Events Affiliate Events Speakers 292

Social Tables

FEBRUARY 17, 2022

From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. If you’re looking for tips on everything from TikTok paid advertising to creating organic content, we’ve got you covered.

Event Marketing 179

Event Marketing Marketing Marketing Social Media 179

Endless Events

MAY 24, 2021

” “I would also say that being able to connect the conversations that you’re having in the in-person venue to the virtual audience will be more important than ever. ” Hybrid Audience Engagement: The Power Of Gamification. Are they able to communicate with those virtual attendees during the session ?

Platform 317

Platform Virtual Events Automation Sponsors 317

Smart Meetings

SEPTEMBER 5, 2018

Websites, registration apps, email campaigns, and advertising can all impact your budget, so plan accordingly. Whether it be a live band, aerial artists or fire dancers, keynote speakers or moderators, entertainment is an important part of any event to wow your audience and keep them engaged. Credit Card Fees. Entertainment.

Registration 267

Registration Events Entertainment Venue 267

The MICE Blog

JANUARY 15, 2024

Community engagement Due to the constant turnover of team members and the tight schedule to prepare for the event in March, there’s limited time for year-round community engagement It’s necessary to keep community engagement for the entire year to advertise the event but also to advertise the new positions for event management.

Conference 264

Conference Advertising Speakers Communications 264