Advanced Travel and Tourism

FEBRUARY 17, 2022

Marketers can keep up by pivoting into other ways of collecting information from their audiences. That said, if you’ve been relying on significant third-party data for your advertising strategies, you’ll need to shift your efforts to first-party-focused methods in 2022. What does this mean for travel marketers in 2022?

Advertising 245

Advertising Website Social Media Audience 245

Smart Meetings

FEBRUARY 22, 2022

Hybrid events—whether they are conferences, expos or training courses—are meetings that can be accessed in person at a physical location, or remotely via an online platform. Make audience input easy. Consider the wants and needs of your audience and use your event platform to easily share accessible content that will truly excite them.

Social Media 246

Social Media Remote Online Audience 246

Endless Events

FEBRUARY 28, 2023

Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. So let’s give your audience what they want. Create an Event Community Online communities are virtual spaces that bring like-minded people together. What made your audience fall in love with your brand?

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304

Endless Events

JUNE 10, 2022

Survey Your Audience To Get Post-Event Feedback. It’s the fuel you’ll need to improve your future events, as well as a way to maintain a connection with your audience. The fastest and easiest way to survey your audience is during the event itself. Did we promote to the right audience for the event?

Meeting 348

Meeting Sponsors Audience Events 348

Endless Events

JUNE 29, 2020

As a result, event organizers are making use of available technologies such as virtual reality (VR), online collaboration, and streaming at venues in conjunction with contactless solutions for safe operations. . Advanced Advertising Techniques . Connecting with audiences is now more important than ever. Contingency Planning .

Advertising 327

Advertising Events Technology Technology 327

Endless Events

MAY 18, 2020

Because back then, you had to talk to your audience. I wasn’t trying to sell anything. ” And of all the companies out there, I could not find anyone that allowed you to make a reservation for an event as an audience member, enjoy the event, and then pay when the value of the experience is highest, which is afterward.

Attendee 367

Attendee Virtual Events Events Audience 367

Advanced Travel and Tourism

FEBRUARY 3, 2022

Cisco predicts that over 82% of consumer online traffic will be in video form in 2022. Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. There are chances to reach more diverse and engaged audiences.

Trends 245

Trends Marketing Marketing Social Media 245

Endless Events

JUNE 1, 2020

There are several ways to monetize a virtual event, and digital advertising is one of them. As we discussed in our article about virtual attendee engagement , low-quality content and unprepared speakers are a sure way to drive the audience away. Think about it – how awesome would it be if sponsors offered exclusive online offers?

Virtual Events 351

Virtual Events Sponsors Event Apps Events 351

The Abbi Agency

MARCH 30, 2021

Privacy Is Changing Online Marketing – Are You Ready? By creating “lookalike” audiences based on your friend’s connections and users who exhibit similar interests or behavior, the pet supply retailer is better equipped to put their products and services in front of an interested audience. Not at all.

Marketing 200

Marketing Marketing Advertising Website 200

Endless Events

OCTOBER 11, 2022

That might mean giving your sponsors advertisements, sponsored sessions, or shoutouts during the event. . That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Audience demographics and attendance figures. How can you boost your margins? Event sponsors.

Sponsors 296

Sponsors Social Media Events Online 296

Sojern

MARCH 18, 2021

Digital advertising as we know it is changing. Google announced in early 2020 that they would be joining many other browsers, most notably Safari and Firefox, in sunsetting the 3rd party cookie in 2022–a technology that’s been used for targeting in digital advertising for years. A Digital Advertising Revolution–Then to Now .

Advertising 97

Advertising Travel Travel Website 97

Advanced Travel and Tourism

JUNE 30, 2021

Instead of speaking to your audience, you’re joining hands with them. According to statistics from Status Labs , 79% of online users said they trust online reviews a much as recommendations from friends or family members. Gain Key Audience Insights. Social media stats can tell you a lot about your target audience.

Benefits 246

Benefits Marketing Marketing Social Media 246

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t? These channels might not be cost-effective for a smaller audience. Joe Mathieu.

Advertising 105

Advertising Marketing Marketing B2B 105

Endless Events

APRIL 22, 2020

Instead of checking out virtual event pricing from other events, take a look at online course platforms. A great way to get a benchmark is to see how these online courses are priced. And chances are, some of your audience fits in that bubble. So put your scientist cap on and get researching places like Udemy to see what’s up!

Virtual Events 292

Virtual Events Affiliate Events Speakers 292

Smart Meetings

MAY 20, 2022

While virtual technology helped preserve and grow the events industry throughout the pandemic, hybrid events have become a contentious issue among event leaders, especially as we “reincorporate in-person audiences in our meetings,” as Krueger describes where we are in the process. You know, the lights, the green screen, the whole nine yards.

Platform 264

Platform Technology Technology Event Apps 264

Endless Events

APRIL 20, 2018

This is especially true if your main audience online are based in Europe. From human threats to natural disasters, event professionals are responsible for their audiences safety. This way, your events can distinguish themselves from the rest and engage their audiences from the get-go. Check out this guide to learn more.

Marketing 259

Marketing Marketing Registration Regulations 259

Sojern

AUGUST 23, 2021

From moving to “stay at home” messaging, to refocusing on local communities and drive markets, to using innovative ways of reaching their audiences at home, we saw countless ways the travel industry came together to make it through. The post 300 Travel Marketers Weigh in on Digital Advertising appeared first on Sojern.

Advertising 94

Advertising Marketing Marketing Travel 94

Advanced Travel and Tourism

MAY 8, 2024

Increased Brand Trust and Credibility 92% of consumers trust recommendations from friends and family over advertising (Nielsen). Engaging content inspires shares, comments, and discussions, fostering a vibrant online community around your destination. Let’s explore how it can elevate your marketing efforts. Integrate seamlessly.

Advertising 189

Advertising Website Audience Online 189

AltexSoft Travel

JANUARY 31, 2020

Just a couple of examples: electronic tickets were first developed for fare ticketing, while one of the first online booking systems was built by airline distribution company SABRE. Airline companies were also the first to practice eCommerce by founding and operating online travel agencies (OTA). Data loss on indirect channels.

Airlines 121

Airlines Advertising Marketing Marketing 121

Endless Events

MAY 27, 2020

On the contrary, the online world has the potential to offer even more reasons for a sponsor to want to work with you on a virtual event. If you don’t believe in the value you’re providing to your audience, how can you expect sponsors to do it? Harness The Power Of The Online Landscape. Well, the short answer is absolutely.

Virtual Events 279

Virtual Events Sponsors Social Media Events 279

Advanced Travel and Tourism

AUGUST 12, 2021

But advertising during peak seasons (and down seasons) pays off more than companies realize. Companies should ensure they know their target audience — and how traveler demographics change throughout the year. Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing.

Booking 246

Booking Marketing Marketing Social Media 246

Social Tables

FEBRUARY 17, 2022

From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. If you’re looking for tips on everything from TikTok paid advertising to creating organic content, we’ve got you covered.

Event Marketing 179

Event Marketing Marketing Marketing Social Media 179

Smart Meetings

SEPTEMBER 29, 2023

She earned a bachelor’s degree in advertising and design. When it came time to prepare for the exam itself, she began early utilizing a study group, the CMP Pocket Prep app , the CMP handbook and EIC’s industry glossary —available online for free. When she was young, she knew art wouldn’t necessarily offer her a lucrative career.

Certification 246

Certification Preparation Sponsors Education 246

Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Traveler's Q

SEPTEMBER 14, 2023

In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. Therefore, it is crucial to invest time and resources in creating a well-designed and informative event website that resonates with your target audience.

Website 130

Website Online Social Media Registration 130

Endless Events

APRIL 4, 2022

Numerous data insights, continuous audience engagement, and endless sponsorship opportunities – what’s not to love? “I’d rather be in a company that is paying for this service than that data getting used for advertisers, as is the case with most social networks. We can do so much more online,” she adds.

Remote 66

Remote Event Technology Technology Technology 66

Advanced Travel and Tourism

AUGUST 22, 2023

We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 246

Marketing Marketing Social Media Communications 246

Endless Events

MARCH 17, 2020

And you might know Adam as the co-founder and editor of the event industry’s global online magazine, Event Industry News. The entire process behind the Sustainable Event Awards will take place online. You know, very much in the same way that many advertisers do now digitally. ” Your #1 Tip For Sustainability.

Sustainability 267

Sustainability Events Platform Venue 267

Endless Events

NOVEMBER 29, 2021

A note to planners : Not the solution currently meant to manage onsite elements for your event, but offers the unique opportunity to incorporate Topia onsite at your event to connect the virtual audience. . Bizzabo is the event platform to stay connected with your audience. Building events since : 2020. Building events since : 1999.

Platform 334

Platform Registration Sponsors Events 334

Endless Events

MAY 8, 2019

You want to make sure that whatever that two-minute clip is, it can actually be something that helps your audience and their lives and their business in whatever way can actually help them move forward in whatever it is that they’re doing. Then, he used YouTube advertising to then put that video in front of those people’s videos.

Social Media 293

Social Media Platform Events Advertising 293

The MICE Blog

JULY 26, 2021

In the past 18 months, we’ve seen a rapid evolution of virtual events regarding event technology platforms and online experiences. It had world-class online entertainment by Drag Taste, prominent industry and non-industry speakers, with the headline speaker Gary Vaynerchuk. To hook and WOW audiences.’ .

Social Media 162

Social Media Virtual Events Events Audience 162

Social Tables

APRIL 30, 2021

The study goes on to point out that, “Taco Bell spends 20 times more on its permanent media — signs that carry only its name and logo — than it spends on advertising.” Whether they find you online or take a business card, they’ll be sure to think of you when they need one of these specific services. Advertise your uniqueness.

Planner 187

Planner Advertising Events Event Planning 187

Sojern

JULY 27, 2021

A third-party cookie has long been the foundation of “addressable” digital advertising—targeting and tracking consumers on a 1 to 1 basis. Addressable targeting is targeting people we know are our audience–they can be anonymized–but we know something about them, like retargeting users based on past shopping behavior.

Marketing 112

Marketing Marketing Advertising Travel 112

Motivation Excellence

JANUARY 26, 2019

From understanding your target audience to choosing your marketing communications mix, the following steps can help your business succeed. Learn About Your Target Audience. Take some time to understand your target audience and what they want. Some businesses struggle to understand what their audience wants. Sponsorships.

Communications 130

Communications Communications Marketing Marketing 130

DCI

AUGUST 11, 2022

For destinations worldwide, it’s clear that traditional advertising – TV spots, printed sponsored content, print ads – are not the way of the future. If you’re reading this blog post – online – surely you already know that the internet is, you know, here. Enlightening. Harvest a cornucopia of first-party data.

Media 99

Media Advertising Automation Social Media 99

Social Tables

AUGUST 13, 2021

Host TED Talks regularly on campus and encourage audience engagement at events. Mix it up by hosting quidditch matches in the park or advertise a community-wide LARPing (live action role play) competition on campus. Host tournaments for classic and online gamers. Promote events on social media.

Social Media 35

Social Media Events Promotion Online 35

Motivation Excellence

JUNE 25, 2019

Here’s what you need to know about appealing to audiences via this time-honored medium. There are two main ways to get your direct mail advertising out to people: targeting and saturation. Saturation Direct Mail: Addressing an Audience. It also lets you visually map out your chosen carrier routes and ZIP codes online.

Marketing 130

Marketing Marketing Advertising Audience 130