Traveler's Q

SEPTEMBER 14, 2023

In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. Therefore, it is crucial to invest time and resources in creating a well-designed and informative event website that resonates with your target audience.

Website 130

Website Online Social Media Registration 130

DCI

FEBRUARY 17, 2023

We’ve often touted why economic development groups should consider Google for their display and targeted search advertising needs. While that is still an essential digital marketing strategy, we’re starting to recommend to clients that Bing ads should not be overlooked as a potential option for advertisers.

Advertising 52

Advertising Social Media Platform Audience 52

Advanced Travel and Tourism

JULY 7, 2021

According to a survey from Wyzowl , people are watching online videos for an average of 16 hours per week. We also know that people are twice as likely to share something online if it includes video. . If you want to get the best ROI for your video advertising and maximize your reach, you need a strategy. Amazon Fire Stick.

Marketing 246

Marketing Marketing Social Media Advertising 246

Advanced Travel and Tourism

MAY 8, 2024

Increased Brand Trust and Credibility 92% of consumers trust recommendations from friends and family over advertising (Nielsen). Engaging content inspires shares, comments, and discussions, fostering a vibrant online community around your destination. Let’s explore how it can elevate your marketing efforts. Integrate seamlessly.

Advertising 189

Advertising Website Audience Online 189

Advanced Travel and Tourism

FEBRUARY 17, 2022

Marketers can keep up by pivoting into other ways of collecting information from their audiences. That said, if you’ve been relying on significant third-party data for your advertising strategies, you’ll need to shift your efforts to first-party-focused methods in 2022. What does this mean for travel marketers in 2022?

Advertising 245

Advertising Website Social Media Audience 245

Smart Meetings

FEBRUARY 22, 2022

Hybrid events—whether they are conferences, expos or training courses—are meetings that can be accessed in person at a physical location, or remotely via an online platform. Make audience input easy. Consider the wants and needs of your audience and use your event platform to easily share accessible content that will truly excite them.

Social Media 246

Social Media Online Remote Audience 246

Endless Events

FEBRUARY 28, 2023

Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. So let’s give your audience what they want. Create an Event Community Online communities are virtual spaces that bring like-minded people together. What made your audience fall in love with your brand?

Sponsors 304

Sponsors Fashion Social Media Virtual Events 304

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?

Marketing 78

Marketing Marketing Social Media Advertising 78

Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

The Abbi Agency

MARCH 30, 2021

Privacy Is Changing Online Marketing – Are You Ready? By creating “lookalike” audiences based on your friend’s connections and users who exhibit similar interests or behavior, the pet supply retailer is better equipped to put their products and services in front of an interested audience. Not at all.

Marketing 200

Marketing Marketing Advertising Website 200

Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Audience Targeting Digital marketing offers a more targeted approach to reaching potential voters, allowing campaigns to tailor their messaging based on demographics, interests, and behaviors.

Advertising 100

Advertising Audience Platform Social Media 100

Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Audience Targeting Digital marketing offers a more targeted approach to reaching potential voters, allowing campaigns to tailor their messaging based on demographics, interests, and behaviors.

Marketing 100

Marketing Marketing Advertising Audience 100

Advanced Travel and Tourism

FEBRUARY 3, 2022

Cisco predicts that over 82% of consumer online traffic will be in video form in 2022. Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. There are chances to reach more diverse and engaged audiences.

Trends 245

Trends Marketing Marketing Social Media 245

AltexSoft Travel

JANUARY 31, 2020

Just a couple of examples: electronic tickets were first developed for fare ticketing, while one of the first online booking systems was built by airline distribution company SABRE. Airline companies were also the first to practice eCommerce by founding and operating online travel agencies (OTA). Data loss on indirect channels.

Airlines 121

Airlines Advertising Marketing Marketing 121

Endless Events

OCTOBER 11, 2022

That might mean giving your sponsors advertisements, sponsored sessions, or shoutouts during the event. . That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Audience demographics and attendance figures. How can you boost your margins? Event sponsors.

Sponsors 296

Sponsors Social Media Events Online 296

Advanced Travel and Tourism

JUNE 30, 2021

Instead of speaking to your audience, you’re joining hands with them. According to statistics from Status Labs , 79% of online users said they trust online reviews a much as recommendations from friends or family members. Gain Key Audience Insights. Social media stats can tell you a lot about your target audience.

Benefits 246

Benefits Marketing Marketing Social Media 246

Endless Events

JUNE 10, 2022

Survey Your Audience To Get Post-Event Feedback. It’s the fuel you’ll need to improve your future events, as well as a way to maintain a connection with your audience. The fastest and easiest way to survey your audience is during the event itself. Did we promote to the right audience for the event?

Meeting 348

Meeting Sponsors Audience Events 348

Smart Meetings

MAY 20, 2022

While virtual technology helped preserve and grow the events industry throughout the pandemic, hybrid events have become a contentious issue among event leaders, especially as we “reincorporate in-person audiences in our meetings,” as Krueger describes where we are in the process. You know, the lights, the green screen, the whole nine yards.

Platform 264

Platform Technology Technology Event Apps 264

Open Destinations

APRIL 20, 2023

Fulfilling expectations for a vintage rail experience comes with the territory as visitors increasingly expect to find all the information they need and to book and pay for their excursions online. If they cannot organise their outing and secure their tickets online when they look at your attraction, they will move on to another option.

Online 52

Online Training Booking Advertising 52

Smart Meetings

SEPTEMBER 29, 2023

She earned a bachelor’s degree in advertising and design. When it came time to prepare for the exam itself, she began early utilizing a study group, the CMP Pocket Prep app , the CMP handbook and EIC’s industry glossary —available online for free. When she was young, she knew art wouldn’t necessarily offer her a lucrative career.

Certification 246

Certification Preparation Sponsors Education 246

Social Tables

FEBRUARY 17, 2022

From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. If you’re looking for tips on everything from TikTok paid advertising to creating organic content, we’ve got you covered.

Event Marketing 179

Event Marketing Marketing Marketing Social Media 179

DCI

AUGUST 11, 2022

For destinations worldwide, it’s clear that traditional advertising – TV spots, printed sponsored content, print ads – are not the way of the future. If you’re reading this blog post – online – surely you already know that the internet is, you know, here. Enlightening. Harvest a cornucopia of first-party data.

Media 99

Media Advertising Automation Social Media 99

Solimar International

DECEMBER 2, 2022

TV, print, and radio advertisements prevailed as travelers and companies were still adapting to the nascent digital world. Airlines didn’t begin selling tickets online until 1994, and hotels followed a year later. TripAdvisor revolutionized the industry in 2001 by making a public online platform for customer reviews.

Social Media 98

Social Media Media Tourism Tourism 98

Advanced Travel and Tourism

AUGUST 22, 2023

We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 246

Marketing Marketing Social Media Communications 246

Endless Events

JUNE 29, 2020

As a result, event organizers are making use of available technologies such as virtual reality (VR), online collaboration, and streaming at venues in conjunction with contactless solutions for safe operations. . Advanced Advertising Techniques . Connecting with audiences is now more important than ever. Contingency Planning .

Advertising 327

Advertising Events Technology Technology 327

Redfin

SEPTEMBER 9, 2024

From advertising your home for rent to accepting applications, you’ll learn it all. Advertise your home for rent Like you would when selling your home, you’ll want to advertise your property. Online platforms There are plenty of online platforms where you can list your home for rent.

Advertising 67

Advertising Social Media Online Platform 67

Social Tables

JUNE 17, 2024

Planners can promote the venue’s one-of-a-kind design, exceptional services, and other amenities to generate online engagement, which can boost event registration and attendance. What will your target audience find the most appealing about it? Create an eye-catching design for street signs, digital displays, and online campaigns.

Venue 106

Venue Conference Trends Advertising 106

Endless Events

APRIL 22, 2020

Instead of checking out virtual event pricing from other events, take a look at online course platforms. A great way to get a benchmark is to see how these online courses are priced. And chances are, some of your audience fits in that bubble. So put your scientist cap on and get researching places like Udemy to see what’s up!

Virtual Events 292

Virtual Events Affiliate Events Speakers 292

Endless Events

MAY 18, 2020

Because back then, you had to talk to your audience. I wasn’t trying to sell anything. ” And of all the companies out there, I could not find anyone that allowed you to make a reservation for an event as an audience member, enjoy the event, and then pay when the value of the experience is highest, which is afterward.

Attendee 367

Attendee Virtual Events Events Audience 367

Advanced Travel and Tourism

AUGUST 12, 2021

But advertising during peak seasons (and down seasons) pays off more than companies realize. Companies should ensure they know their target audience — and how traveler demographics change throughout the year. Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing.

Booking 246

Booking Marketing Marketing Social Media 246

Endless Events

JUNE 1, 2020

There are several ways to monetize a virtual event, and digital advertising is one of them. As we discussed in our article about virtual attendee engagement , low-quality content and unprepared speakers are a sure way to drive the audience away. Think about it – how awesome would it be if sponsors offered exclusive online offers?

Virtual Events 351

Virtual Events Sponsors Event Apps Events 351

Social Tables

JUNE 29, 2023

From online community awareness campaigns to out-of-the-box nonprofit event planning ideas, thoughtful preparation can help increase the success of fundraising activities. They will connect with the press, generate buzz for the fundraiser, send invitations, create email campaigns, and advertise the event (both online and offline).

Event Planning 78

Event Planning Social Media Vendor Advertising 78

Sojern

JULY 27, 2021

A third-party cookie has long been the foundation of “addressable” digital advertising—targeting and tracking consumers on a 1 to 1 basis. Addressable targeting is targeting people we know are our audience–they can be anonymized–but we know something about them, like retargeting users based on past shopping behavior.

Marketing 112

Marketing Marketing Advertising Travel 112

Traveler's Q

NOVEMBER 16, 2023

Find Your Target Audience and the Best Social Media Platform When it comes to promoting your event on social media, finding your target audience and the best platform to reach them are two crucial steps in your strategy. Begin by determining who your ideal attendee demographic is and what they are interested in.

Social Media 130

Social Media Media Attendee Promotion 130

The MICE Blog

SEPTEMBER 15, 2022

PwC Gaming Masters uses esports, short for electronic sports, played as an online video game with competitors which spectators can watch for entertainment. It’s advertising, engaging with the communities and making efforts to bond with those young audiences. And it’s all around the publicity.

Advertising 130

Advertising Sports Audience Entertainment 130

Convene by PCMA

MARCH 13, 2023

Screengrab) As your audience continues to expect accessibility and flexibility, digital events aren’t going to fade away any time soon. That content still holds significant value, and it will pay dividends if captured and repackaged into new digital products for audiences to consume later. Focus on exhibitors and sponsors.

Sponsors 98

Sponsors Audience Advertising Social Media 98

The MICE Blog

JULY 26, 2021

In the past 18 months, we’ve seen a rapid evolution of virtual events regarding event technology platforms and online experiences. It had world-class online entertainment by Drag Taste, prominent industry and non-industry speakers, with the headline speaker Gary Vaynerchuk. To hook and WOW audiences.’ .

Social Media 162

Social Media Virtual Events Events Audience 162