Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Marketing 243

Marketing Marketing Advertising Audience 243

Smart Meetings

NOVEMBER 26, 2024

She built her career in her dream field of advertising, working for large national and international agencies. Most have multiple impairments, and that includes the audience and the speakers. Look at everything from the attendee perspective, reviewing your platforms and your registration site. Is it tabbable?

Registration 246

Registration Transportation Speakers Contracts 246

Endless Events

MAY 20, 2022

When it comes to hybrid event budgets, let the audience and event goals be your guide. Is the majority of your audience in-person or virtual? After all, they need to hire more event staff, pay for a virtual event platform, and engage two audiences in two completely separate ways while ensuring they can also interact with one another.

Social Media 348

Social Media Virtual Events Events Audience 348

Smart Meetings

MARCH 18, 2025

Understand Your Target Audience: Who Are Meeting & Event Planners? Placing Banner Advertisements Banner advertisements on relevant industry websites are another great strategy. These ads can be visually appealing and strategically placed to capture the attention of meeting planners who are actively seeking accommodations.

Hospitality 130

Hospitality Marketing Marketing Social Media 130

Advanced Travel and Tourism

JULY 7, 2021

Some only utilize one platform and stop there. If you want to get the best ROI for your video advertising and maximize your reach, you need a strategy. A distinct creation and deployment plan will reach your audience where they spend the most time online. For most people, those places include video platforms. Chromecast.

Marketing 246

Marketing Marketing Social Media Advertising 246

Bizzaboo

JANUARY 6, 2025

In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Types of Conferences: A Diverse Landscape Conferences come in all shapes and sizes, each tailored to meet specific goals and engage a unique target audience.

Conference 105

Conference Management Automation Social Media 105

Convene by PCMA

FEBRUARY 24, 2025

But its not only about using multiple platforms, its about how they are used. Different platforms serve different purposes and audiences: TikTok is used for discovery, Instagram for engagement, YouTube for education, and X for real-time updates. A strong strategy aligns platform purpose with content type to maximize impact.

Social Media 101

Social Media Media Platform Public Relations 101

Dana Communications

MARCH 24, 2025

Your message goes straight to your audience. Personalization Potential : Todays email platforms let you tailor content to individual preferences, ensuring your message feels personal and relevant. A/B Testing Is Your Friend Test different subject lines, visuals and calls-to-action to see what resonates most with your audience.

Tourism 130

Tourism Tourism Marketing Marketing 130

Advanced Travel and Tourism

DECEMBER 16, 2021

The social media platform that is grabbing audiences and advertisers like no other—TikTok. In this panel discussion, hear from 3 DMO thought leaders who have embraced this trending platform for their organization. Wondering if it makes sense for your organization? Fill out the form below to watch the webinar recording.

Organization 242

Organization Advertising Social Media Panel 242

Endless Events

FEBRUARY 28, 2023

So let’s give your audience what they want. If you’re just starting out, you can create event communities on platforms like Facebook and Slack. These platforms enable businesses to grow tight-knit communities and allow users to share content. Event platforms like Eventbrite are also popular.

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304

Advanced Travel and Tourism

FEBRUARY 17, 2022

Marketers can keep up by pivoting into other ways of collecting information from their audiences. That said, if you’ve been relying on significant third-party data for your advertising strategies, you’ll need to shift your efforts to first-party-focused methods in 2022. What does this mean for travel marketers in 2022?

Advertising 245

Advertising Website Social Media Audience 245

The Abbi Agency

MARCH 30, 2021

By creating “lookalike” audiences based on your friend’s connections and users who exhibit similar interests or behavior, the pet supply retailer is better equipped to put their products and services in front of an interested audience. Do these changes spell the end of digital advertising? Not at all.

Marketing 200

Marketing Marketing Advertising Website 200

Endless Events

JUNE 1, 2020

There are several ways to monetize a virtual event, and digital advertising is one of them. So consider including pop-up ads and banners promoting your sponsors to your event platform and your live-stream. Use Your Registration Platform. Before each presentation takes place, you can show attendees sponsored videos and intros.

Virtual Events 351

Virtual Events Sponsors Event Apps Events 351

Dana Communications

DECEMBER 19, 2023

Because Instagram delivers proven engagement with your audience and holds huge sway in travel inspiration. Well, we’re here to unpack the platform’s positive impact on tourism and hospitality brands. Posters gain incredible traction because the platform pushes the content out to so many users at once. Of course not!

Social Media 241

Social Media Advertising Trends Media 241

Smart Meetings

FEBRUARY 22, 2022

Hybrid events—whether they are conferences, expos or training courses—are meetings that can be accessed in person at a physical location, or remotely via an online platform. Make audience input easy. Consider the wants and needs of your audience and use your event platform to easily share accessible content that will truly excite them.

Social Media 246

Social Media Remote Online Audience 246

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t? These channels might not be cost-effective for a smaller audience. Joe Mathieu.

Advertising 105

Advertising Marketing Marketing B2B 105

Endless Events

JUNE 10, 2022

Survey Your Audience To Get Post-Event Feedback. It’s the fuel you’ll need to improve your future events, as well as a way to maintain a connection with your audience. The fastest and easiest way to survey your audience is during the event itself. Did we promote to the right audience for the event?

Meeting 348

Meeting Sponsors Audience Events 348

Smart Meetings

MAY 20, 2022

While virtual technology helped preserve and grow the events industry throughout the pandemic, hybrid events have become a contentious issue among event leaders, especially as we “reincorporate in-person audiences in our meetings,” as Krueger describes where we are in the process. We were always talking about goals,” Vismale elaborated. “We

Platform 264

Platform Technology Technology Event Apps 264

Endless Events

JUNE 29, 2020

Advanced Advertising Techniques . The current times have witnessed a noticeable increase in the rise of various methods of advertising that are highly consumer-centric, engaging, and dynamic. . Assess your audience and create an experience that not only amazes them but gives them another reason to come back to.

Advertising 327

Advertising Events Technology Technology 327

Endless Events

APRIL 22, 2020

This will include things like speaker fees, entertainment fees, event platforms , the technical and production costs, and so on. Instead of checking out virtual event pricing from other events, take a look at online course platforms. And chances are, some of your audience fits in that bubble. Again, this is just an example.

Virtual Events 292

Virtual Events Affiliate Events Speakers 292

Endless Events

MAY 8, 2019

We are going to talk about how to turn your blog and audio into video, and we are going to tell you best practices and all of that fun stuff here for all of the different social media platforms. After 90 seconds, you’re going to lose a ton of engagement, so you don’t want to go past that really for any social media platform.

Social Media 293

Social Media Platform Events Advertising 293

Advanced Travel and Tourism

FEBRUARY 3, 2022

Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. The pandemic has continued to leave users skeptical of online platforms and flashy ads, so brands have had to get creative.

Trends 245

Trends Marketing Marketing Social Media 245

Sojern

MARCH 18, 2021

Digital advertising as we know it is changing. Google announced in early 2020 that they would be joining many other browsers, most notably Safari and Firefox, in sunsetting the 3rd party cookie in 2022–a technology that’s been used for targeting in digital advertising for years. A Digital Advertising Revolution–Then to Now .

Advertising 97

Advertising Travel Travel Website 97

Endless Events

APRIL 4, 2022

Numerous data insights, continuous audience engagement, and endless sponsorship opportunities – what’s not to love? We’ve been building out this web-first platform, which is great. We’re pulling back data and insights into our core analytics platform. ” “Then, we hub-and-spoke it.

Remote 66

Remote Event Technology Technology Technology 66

Social Tables

FEBRUARY 17, 2022

From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. If you’re looking for tips on everything from TikTok paid advertising to creating organic content, we’ve got you covered. Try Tiktok Paid Ads.

Event Marketing 179

Event Marketing Marketing Marketing Social Media 179

Endless Events

OCTOBER 11, 2022

That might mean giving your sponsors advertisements, sponsored sessions, or shoutouts during the event. . That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Audience demographics and attendance figures. How can you boost your margins? Event sponsors.

Sponsors 296

Sponsors Social Media Events Online 296

AltexSoft Travel

JANUARY 31, 2020

All of these factors make it hard for the airline to plan marketing campaigns and advertise their products. For example, Virgin Atlantic is currently testing booking capabilities through Skyscanner’s Direct Booking Platform. Live analytics to explore and engage with target audience. Data loss on indirect channels.

Airlines 121

Airlines Advertising Marketing Marketing 121

Advanced Travel and Tourism

AUGUST 11, 2022

Our Director of Digital and Audience Targeting Dave Herrold says, ‘Safari’s 15.5 However, there are ways to ensure your marketing is still reaching your ideal audience. . Most geofencing platforms target based on Device ID and not IP address. As we like to say, the only constant is change. .

Marketing 246

Marketing Marketing Website Tourism 246

Endless Events

MARCH 11, 2022

Additionally, planners can host hybrid events in several smaller venues in areas where their audience lives. However, the virtual component also means some additional costs, such as live streaming and an event platform. Increased Audience Reach. Delight Your Sponsors & Exhibitors. Data is event planner’s best friend.

Benefits 194

Benefits Sponsors Platform Events 194

Dana Communications

FEBRUARY 6, 2023

Chances are your audience can. monthly active users of the platform, 60% are female, and 40% are male. If your content aligns with that of a user’s previously watched videos, viola- you have an audience very likely to be interested. TikTok has proven to be a platform where trends are created and cultivated every minute.

Marketing 49

Marketing Marketing Social Media Media 49

Endless Events

MARCH 17, 2020

To give a platform for those three verticals to get the recognition they deserve” “Second to that was to give the wider industry a place to come and learn about what the industry was doing from a sustainability point. . You know, very much in the same way that many advertisers do now digitally.

Sustainability 267

Sustainability Events Platform Venue 267

Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Dana Communications

FEBRUARY 6, 2024

This wide demographic range makes Instagram an appealing platform for marketers – especially when you consider its sky-high engagement rates. TikTok This is not the first time we’ve plugged this platform (see recent blog posts here and here ) and it probably won’t be the last. Instagram With 61.2%

Marketing 246

Marketing Marketing Social Media Media 246

Advanced Travel and Tourism

AUGUST 22, 2023

We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 246

Marketing Marketing Social Media Communications 246

Social Tables

OCTOBER 20, 2022

Follow these pre-event webinar best practices to drum up excitement and drive registration for your next event: Identify your target audience. Get to know your ideal audience so that you can create a laser-focused presentation targeted at future webinar attendees. Choose the right webinar platform. What do they care about?

Registration 158

Registration Virtual Events Advertising Social Media 158

Endless Events

MARCH 30, 2020

“The platform that you’re viewing in is built for web conferencing. ” Now, we’re just looking at a broader marketplace of what companies, bands, galas, birthday parties, weddings can utilize those platforms. But then also bring in question and answer platforms. We’re going to keep it pretty simple.

Virtual Events 265

Virtual Events Events Platform Sponsors 265

Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Advertising 100

Advertising Audience Platform Social Media 100