DCI

FEBRUARY 17, 2023

We’ve often touted why economic development groups should consider Google for their display and targeted search advertising needs. While that is still an essential digital marketing strategy, we’re starting to recommend to clients that Bing ads should not be overlooked as a potential option for advertisers.

Advertising 52

Advertising Social Media Platform Audience 52

Sojern

MARCH 18, 2021

Digital advertising as we know it is changing. Google announced in early 2020 that they would be joining many other browsers, most notably Safari and Firefox, in sunsetting the 3rd party cookie in 2022–a technology that’s been used for targeting in digital advertising for years. A Digital Advertising Revolution–Then to Now .

Advertising 97

Advertising Travel Travel Website 97

Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Advertising 100

Advertising Audience Platform Social Media 100

Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Marketing 100

Marketing Marketing Advertising Audience 100

The Abbi Agency

MARCH 30, 2021

By creating “lookalike” audiences based on your friend’s connections and users who exhibit similar interests or behavior, the pet supply retailer is better equipped to put their products and services in front of an interested audience. Do these changes spell the end of digital advertising? Not at all.

Marketing 200

Marketing Marketing Advertising Website 200

Advanced Travel and Tourism

JULY 7, 2021

Some only utilize one platform and stop there. If you want to get the best ROI for your video advertising and maximize your reach, you need a strategy. A distinct creation and deployment plan will reach your audience where they spend the most time online. For most people, those places include video platforms. Chromecast.

Marketing 246

Marketing Marketing Social Media Advertising 246

Advanced Travel and Tourism

DECEMBER 16, 2021

The social media platform that is grabbing audiences and advertisers like no other—TikTok. In this panel discussion, hear from 3 DMO thought leaders who have embraced this trending platform for their organization. Wondering if it makes sense for your organization? Fill out the form below to watch the webinar recording.

Organization 242

Organization Advertising Social Media Panel 242

Dana Communications

DECEMBER 19, 2023

Because Instagram delivers proven engagement with your audience and holds huge sway in travel inspiration. Well, we’re here to unpack the platform’s positive impact on tourism and hospitality brands. Posters gain incredible traction because the platform pushes the content out to so many users at once. Of course not!

Social Media 180

Social Media Advertising Trends Media 180

Endless Events

FEBRUARY 28, 2023

So let’s give your audience what they want. If you’re just starting out, you can create event communities on platforms like Facebook and Slack. These platforms enable businesses to grow tight-knit communities and allow users to share content. Event platforms like Eventbrite are also popular.

Sponsors 304

Sponsors Fashion Social Media Virtual Events 304

Advanced Travel and Tourism

FEBRUARY 17, 2022

Marketers can keep up by pivoting into other ways of collecting information from their audiences. That said, if you’ve been relying on significant third-party data for your advertising strategies, you’ll need to shift your efforts to first-party-focused methods in 2022. What does this mean for travel marketers in 2022?

Advertising 245

Advertising Website Social Media Audience 245

Endless Events

MAY 20, 2022

When it comes to hybrid event budgets, let the audience and event goals be your guide. Is the majority of your audience in-person or virtual? After all, they need to hire more event staff, pay for a virtual event platform, and engage two audiences in two completely separate ways while ensuring they can also interact with one another.

Social Media 348

Social Media Virtual Events Audience Events 348

Traveler's Q

DECEMBER 14, 2023

In today’s digital age, having a strong online presence for your event is crucial in reaching out to a wider audience and boosting attendance. This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials.

Website 130

Website Online Social Media Advertising 130

Smart Meetings

FEBRUARY 22, 2022

Hybrid events—whether they are conferences, expos or training courses—are meetings that can be accessed in person at a physical location, or remotely via an online platform. Make audience input easy. Consider the wants and needs of your audience and use your event platform to easily share accessible content that will truly excite them.

Social Media 246

Social Media Online Remote Audience 246

Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Conferences that Work

NOVEMBER 18, 2024

How did someone like me —who thrived on the platform for years, posting over 80,000 tweets and amassing more than 8,000 followers — decide to move on? However, a critical mass of active users concluded that engagement on the platform was not for them. They began moving to other social media platforms, like Instagram and, later, TikTok.

Social Media 67

Social Media Platform Media Social Network 67

Interface Tourism Spain

AUGUST 31, 2023

Tiktok, the platform that has revolutionized travel searches All the news Back to newsroom How to use TikTok to market and promote tourism destinations: Trends, user preferences and content strategies. All these data are extracted from our business intelligence platform Travellyze. tend to prefer a sun and beach vacation.

Platform 52

Platform Travel Travel Social Network 52

Social Tables

FEBRUARY 17, 2022

From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. If you’re looking for tips on everything from TikTok paid advertising to creating organic content, we’ve got you covered. Try Tiktok Paid Ads.

Event Marketing 179

Event Marketing Marketing Marketing Social Media 179

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing? Streamline your efforts.

Marketing 78

Marketing Marketing Social Media Advertising 78

AltexSoft Travel

JANUARY 31, 2020

All of these factors make it hard for the airline to plan marketing campaigns and advertise their products. For example, Virgin Atlantic is currently testing booking capabilities through Skyscanner’s Direct Booking Platform. Live analytics to explore and engage with target audience. Data loss on indirect channels.

Airlines 121

Airlines Advertising Marketing Marketing 121

Smart Meetings

MAY 20, 2022

While virtual technology helped preserve and grow the events industry throughout the pandemic, hybrid events have become a contentious issue among event leaders, especially as we “reincorporate in-person audiences in our meetings,” as Krueger describes where we are in the process. We were always talking about goals,” Vismale elaborated. “We

Platform 264

Platform Technology Technology Event Apps 264

Advanced Travel and Tourism

JULY 23, 2024

Authenticity in marketing ensures that the message resonates with the target audience by reflecting the true experience and culture of the destination. Destination marketing can be more cost-effective than traditional advertising, especially when leveraging digital and social media platforms to reach a wider audience.

Tourism 130

Tourism Tourism Social Media Advertising 130

Advanced Travel and Tourism

FEBRUARY 3, 2022

Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. The pandemic has continued to leave users skeptical of online platforms and flashy ads, so brands have had to get creative.

Trends 245

Trends Marketing Marketing Social Media 245

Endless Events

MARCH 11, 2022

Additionally, planners can host hybrid events in several smaller venues in areas where their audience lives. However, the virtual component also means some additional costs, such as live streaming and an event platform. Increased Audience Reach. Delight Your Sponsors & Exhibitors. Data is event planner’s best friend.

Benefits 194

Benefits Sponsors Platform Events 194

Social Tables

OCTOBER 20, 2022

Follow these pre-event webinar best practices to drum up excitement and drive registration for your next event: Identify your target audience. Get to know your ideal audience so that you can create a laser-focused presentation targeted at future webinar attendees. Choose the right webinar platform. What do they care about?

Registration 158

Registration Virtual Events Advertising Social Media 158

Traveler's Q

NOVEMBER 16, 2023

billion active social media users worldwide, social media provides a vast platform for event promotion and engagement. Find Your Target Audience and the Best Social Media Platform When it comes to promoting your event on social media, finding your target audience and the best platform to reach them are two crucial steps in your strategy.

Social Media 130

Social Media Media Attendee Promotion 130

Solimar International

DECEMBER 2, 2022

But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. TV, print, and radio advertisements prevailed as travelers and companies were still adapting to the nascent digital world.

Social Media 98

Social Media Media Tourism Tourism 98

Endless Events

JUNE 10, 2022

Survey Your Audience To Get Post-Event Feedback. It’s the fuel you’ll need to improve your future events, as well as a way to maintain a connection with your audience. The fastest and easiest way to survey your audience is during the event itself. Did we promote to the right audience for the event?

Meeting 348

Meeting Sponsors Audience Events 348

Dana Communications

FEBRUARY 6, 2024

This wide demographic range makes Instagram an appealing platform for marketers – especially when you consider its sky-high engagement rates. TikTok This is not the first time we’ve plugged this platform (see recent blog posts here and here ) and it probably won’t be the last. Instagram With 61.2%

Marketing 222

Marketing Marketing Social Media Media 222

Advanced Travel and Tourism

AUGUST 11, 2022

Our Director of Digital and Audience Targeting Dave Herrold says, ‘Safari’s 15.5 However, there are ways to ensure your marketing is still reaching your ideal audience. . Most geofencing platforms target based on Device ID and not IP address. As we like to say, the only constant is change. .

Marketing 246

Marketing Marketing Website Tourism 246

Endless Events

JUNE 20, 2023

Before you market to any audience, you need to understand who they are and where they come from. If you aren’t part of Gen Z, you might feel confounded by the preferences of these young whipper-snappers, so it’s extra important to do your homework on this audience. Who Is Gen Z? Gen Z includes people born between 1997 and 2012.

Social Media 156

Social Media Audience Events Media 156

Endless Events

JUNE 1, 2020

There are several ways to monetize a virtual event, and digital advertising is one of them. So consider including pop-up ads and banners promoting your sponsors to your event platform and your live-stream. Use Your Registration Platform. Before each presentation takes place, you can show attendees sponsored videos and intros.

Virtual Events 351

Virtual Events Sponsors Event Apps Events 351

Advanced Travel and Tourism

AUGUST 22, 2023

We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 246

Marketing Marketing Social Media Communications 246

Endless Events

OCTOBER 11, 2022

That might mean giving your sponsors advertisements, sponsored sessions, or shoutouts during the event. . That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Audience demographics and attendance figures. How can you boost your margins? Event sponsors.

Sponsors 296

Sponsors Social Media Events Online 296

Redfin

SEPTEMBER 9, 2024

From advertising your home for rent to accepting applications, you’ll learn it all. Advertise your home for rent Like you would when selling your home, you’ll want to advertise your property. Online platforms There are plenty of online platforms where you can list your home for rent.

Advertising 67

Advertising Social Media Online Platform 67

DCI

AUGUST 15, 2023

However, there exists a treasure trove of tactics to craft personalized marketing strategies and storytelling campaigns that sing the community’s tune and captivates the right audience. DCI shares 10 gems you can use to develop an original integrated marketing strategy: 1. What about top assets?

Marketing 79

Marketing Marketing Advertising Social Media 79

MeetingPool

MAY 28, 2022

What sets Snöball apart as a community marketing and audience growth platform for event professionals? We built it to allow as much flexibility as possible and to run a diverse type of audience-based campaigns—pre-event to post-event. How can marketers tap into a new audience? How can they find lookalike attendees?

Audience 52

Audience Marketing Marketing Registration 52

Endless Events

APRIL 22, 2020

This will include things like speaker fees, entertainment fees, event platforms , the technical and production costs, and so on. Instead of checking out virtual event pricing from other events, take a look at online course platforms. And chances are, some of your audience fits in that bubble. Again, this is just an example.

Virtual Events 292

Virtual Events Affiliate Events Speakers 292