Remove Advertising Remove Audience Remove Promotion
article thumbnail

How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

You see them first because each company paid to promote them and used SEM strategies to target you as a user. . Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. Each step usually goes something like this: Decide which product or service you wish to advertise.

Audience 246
article thumbnail

Here’s What Has Our Media Team Excited Right Now

Dana Communications

The media experts at Dana are constantly on the lookout for what’s new and next to promote our travel, tourism and hospitality clients. The Application of AI With the ability to match audience targeting and creative at the impression level, we’ve been reaching all-new levels of personalization. Let’s dive right in!

Media 130
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Smart Moves in Columbus, Boston and More

Smart Meetings

Kim Kopetz Kim Kopetz, The Opus Group The Opus Group promotes Kopetz to the role of president and CEO. With 22 years of robust expertise across marketing, sales and revenue management at distinguished properties, she will work to spearhead the brand’s revenue management, digital marketing, advertising and social media efforts.

article thumbnail

How To Promote a Virtual Event and Drive Registrations

Bizzaboo

In large part, that’s because more than 80% of event organizers agree that virtual events help them reach a wider audience. How To Promote a Virtual Event: 12 Creative Virtual Event Marketing Strategies Want to rock your next virtual webcast or other event ? After all, your goal is to maximize registrations.

article thumbnail

Yes, it’s Terrific, but is it Trail-Worthy?

Dana Communications

New Jersey Division of Travel & Tourism promotes the state’s attractive attributes through a variety of successful trails including three-day Scenic Byways, American Revolution, Black Heritage and Beer, Wine & Spirits Itineraries. Regardless of what the thread is, there must be one so you can determine your audience.

Tourism 130
article thumbnail

Event Marketing: How To Promote an Event on Social Media

Bizzaboo

Social media has become one of the top low-cost strategies for event promotion. Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). Engaging with your event audience through social media can build excitement and anticipation, increasing attendance.

article thumbnail

Smart Moves in St. Louis, Atlanta and More

Smart Meetings

Morgan Simo Morgan Simo, Visit Panama City Beach Visit Panama City Beach promotes Simo to the role of special events operations manager. Swanson is promoted to the role of vice president of communications. Avila is promoted to the role of senior vice president of community relations & partnerships.