Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing? Streamline your efforts.

Marketing 78

Marketing Marketing Social Media Advertising 78

Stova

MARCH 25, 2024

The Definitive Guide to Event Registration This guide will teach you how to create a successful event registration strategy and help you deliver the best registration experience for your attendees, exhibitors, and sponsors. Registration is at the heart of meetings and events.

Registration 40

Registration Social Media Event Apps Website 40

Social Tables

OCTOBER 20, 2022

In this list, we cover tips to help you drive registration, boost webinar attendance, and host better virtual events overall. Follow these pre-event webinar best practices to drum up excitement and drive registration for your next event: Identify your target audience. Plan better virtual events with these webinar best practices.

Registration 158

Registration Virtual Events Advertising Social Media 158

Smart Meetings

MARCH 4, 2019

For many years, it involved brands shelling out dollars for exposure at conventions that catered to their target audiences. Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment.

Proposal 254

Proposal Advertising Sponsors Social Media 254

Endless Events

MARCH 18, 2022

They have become the building block of a modern event strategy because they offer continuous audience engagement and help event planners measure event ROI in new, better ways. That’s because event platforms collect data about registration, attendee behavior, their feedback about the event, engagement levels, and more valuable insights.

Platform 276

Platform Event Apps Events Event Technology 276

Endless Events

MAY 20, 2022

When it comes to hybrid event budgets, let the audience and event goals be your guide. Is the majority of your audience in-person or virtual? After all, they need to hire more event staff, pay for a virtual event platform, and engage two audiences in two completely separate ways while ensuring they can also interact with one another.

Social Media 348

Social Media Virtual Events Audience Events 348

Smart Meetings

FEBRUARY 22, 2022

Make audience input easy. During the registration process, ask people what they expect or want to get out of their attendance; allow audience members to submit questions to speakers in real-time using question boxes or chat functions; use feedback tools to capture audience input at various points during and after the event.

Social Media 246

Social Media Online Remote Audience 246

Endless Events

NOVEMBER 29, 2021

However, it does not focus on event management tools, registration , streaming software, or your average webinar platforms. A note to planners : Not the solution currently meant to manage onsite elements for your event, but offers the unique opportunity to incorporate Topia onsite at your event to connect the virtual audience. .

Platform 334

Platform Registration Sponsors Events 334

MeetingPool

MAY 28, 2022

What sets Snöball apart as a community marketing and audience growth platform for event professionals? We built it to allow as much flexibility as possible and to run a diverse type of audience-based campaigns—pre-event to post-event. How can marketers tap into a new audience? How can they attract the right type of audience?

Audience 52

Audience Marketing Marketing Registration 52

Endless Events

JUNE 1, 2020

There are several ways to monetize a virtual event, and digital advertising is one of them. As we discussed in our article about virtual attendee engagement , low-quality content and unprepared speakers are a sure way to drive the audience away. Use Your Registration Platform. Incorporate Sponsored Q&A Sessions.

Virtual Events 351

Virtual Events Sponsors Event Apps Events 351

Endless Events

APRIL 20, 2018

This is especially true if your main audience online are based in Europe. From human threats to natural disasters, event professionals are responsible for their audiences safety. Steal This: Top Converting Event Registration Websites. These will help you navigate the fast-paced world of digital marketing.

Marketing 259

Marketing Marketing Registration Regulations 259

Traveler's Q

SEPTEMBER 14, 2023

An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. Therefore, it is crucial to invest time and resources in creating a well-designed and informative event website that resonates with your target audience.

Website 130

Website Online Social Media Registration 130

Eventtia

JANUARY 2, 2023

In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Event Marketing Strategy: Who Is Your Target Audience? Registration Closing.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Eventtia

SEPTEMBER 2, 2022

A relatively low attendance rate despite a high number of registrants is a common issue in free events. The better you understand your target audience, the better you can plan and host an event they deem as valuable. ? Monetize your event using advertisements. In short, quality over mere quantity. ?

Sponsors 118

Sponsors Advertising Prospect Registration 118

Smart Meetings

SEPTEMBER 5, 2018

Does your company have money allocated for the event or are you solely relying on the income brought in by registration fees and sponsorship dollars? Websites, registration apps, email campaigns, and advertising can all impact your budget, so plan accordingly. Credit Card Fees. Entertainment. Mobile App.

Registration 267

Registration Entertainment Events Venue 267

Endless Events

JUNE 29, 2020

Advanced Advertising Techniques . The current times have witnessed a noticeable increase in the rise of various methods of advertising that are highly consumer-centric, engaging, and dynamic. . Assess your audience and create an experience that not only amazes them but gives them another reason to come back to.

Advertising 327

Advertising Events Technology Technology 327

Endless Events

MAY 24, 2021

As soon as attendees get access into the platform, they’re able to see what sessions would be most interesting to them based on how they signed up in the registration process. ” Hybrid Audience Engagement: The Power Of Gamification. “I would say that they’ve become more automated. ” Why?

Platform 317

Platform Virtual Events Automation Sponsors 317

Social Tables

JUNE 29, 2023

They will connect with the press, generate buzz for the fundraiser, send invitations, create email campaigns, and advertise the event (both online and offline). If registration starts slowly, promote early bird registration specials or limited-time exclusive offers. Want to test out event diagramming for free?

Event Planning 78

Event Planning Social Media Vendor Advertising 78

Bizzaboo

APRIL 19, 2023

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Identify your target audience. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. It involves developing a theme or concept that reflects the event’s purpose, values, and target audience.

Conference 105

Conference Social Media Sponsors Registration 105

Stova

MARCH 16, 2023

The Complete Guide to Event Audience Engagement The meeting and event industry is constantly changing as improvements in technology make it easier for planners to engage with attendees. Getting Started While event goals vary by type of event, audience profile, and other factors there are enough common elements to provide a basic roadmap.

Audience 40

Audience Event Apps Sponsors Events 40

MeetingsNet

OCTOBER 2, 2023

The conversational chatbots will answer a wide range of attendee questions related to registration, exhibits, and the agenda, before, during, and after an event. We’re seeing a generational shift in show attendees with a younger audience,” said Paul Flecher, executive vice president, audiovisual & event technology operations at Freeman.

Attendee 52

Attendee Trade Show Advertising Communications 52

Bizzaboo

FEBRUARY 27, 2023

Although some folks are most interested in growing sales pipelines, others care more about discovering new opportunities, increasing registrations, and driving brand awareness. To accomplish this, look at figures like total registrants, attendees, marketing qualified leads (MQLs), and attendee satisfaction (via NPS scores).

Trade Show 111

Trade Show Registration Events B2B 111

Convene by PCMA

JULY 24, 2024

Jack Macleod Align on Success Metrics It had been six years since the last NPE was held (the event is usually held every three years but was skipped during COVID), so one major goal was to reestablish its international audience, which typically represents a significant portion of registrants. The challenge? million square feet.

Automotive 52

Automotive Sustainability Sponsors Registration 52

Convene by PCMA

SEPTEMBER 1, 2021

Nearly nine out of 10 planners responding to the August COVID-19 Recovery Dashboard said they do not ask registrants to identify their gender with non-binary response options. In the August Dashboard, Convene asked planners: Are you asking registrants to identify their gender with non-binary options?

Planner 105

Planner Registration Advertising Audience 105

Eventtia

JUNE 13, 2023

No matter how well-planned and well-executed your event is, it’s not considered successful if you can’t attract enough of your target audience to attend it. Understanding The Event’s Target Audience One of the most important steps in increasing event attendance is making sure you are targeting the right audience in your promotional efforts.

Social Media 48

Social Media Registration Audience Events 48

Convene by PCMA

MARCH 13, 2023

Screengrab) As your audience continues to expect accessibility and flexibility, digital events aren’t going to fade away any time soon. That content still holds significant value, and it will pay dividends if captured and repackaged into new digital products for audiences to consume later. Focus on exhibitors and sponsors.

Sponsors 98

Sponsors Audience Advertising Social Media 98

Traveler's Q

MAY 1, 2023

Through effective event branding, companies can communicate their values, mission, and vision to their target audience while providing them with an immersive experience that resonates with their brand. This is because it highlights your brand identity and assists in creating an emotional connection with your target audience.

Social Media 130

Social Media Website Audience Events 130

Social Tables

JUNE 17, 2024

Planners can promote the venue’s one-of-a-kind design, exceptional services, and other amenities to generate online engagement, which can boost event registration and attendance. What will your target audience find the most appealing about it? Booking a unique or unexpected venue is an excellent way to drum up excitement for an event.

Venue 106

Venue Conference Trends Advertising 106

Eventtia

DECEMBER 30, 2022

In the past, if we had enough budget to advertise an event in the prime-time slot of a popular TV channel, we were basically guaranteed success. For example, we can break down the marketing objective into: Total number of registrations. Number of free registrants. Number of paying registrants. Know Your Target Audience.

Social Media 91

Social Media Promotion Media Registration 91

Meeting Tomorrow

SEPTEMBER 15, 2020

Your date is set, and your registration page is up and running. Below are some tips for increasing your number of virtual event registrants and attendees. First: Work With Your Audience’s Attention Span, Not Against It. Target Your Audience on Social Media. Now, how do you get those attendance numbers up?

Virtual Events 66

Virtual Events Social Media Registration Advertising 66

Bizzaboo

SEPTEMBER 13, 2023

Why Social Media Event Marketing is Important Social media platforms have billions of active users, providing event organizers with an opportunity to reach a vast audience. Engaging with your event audience through social media can build excitement and anticipation, increasing attendance. With more than 4.62

Social Media 59

Social Media Promotion Media Event Marketing 59

All Conference Alert

AUGUST 31, 2023

While planning an event is exciting, the real magic is in making sure that your event reaches the right audience. You can make it interesting and simple to use by including information on the speakers, the event schedule, and the registration procedure. This will also serve as a focal point for your offline and online promotions.

Promotion 52

Promotion Advertising Social Media Website 52

Meeting Tomorrow

APRIL 20, 2020

Before You Start Generating Ideas: Think About What Audiences Want. Just like you would for an in-person event, prioritize what your audience really wants. For example, don’t surprise or irritate your audience with relentless pop-up chats or ads that follow them around. Feature a guest blog post on your registration page.

Virtual Events 54

Virtual Events Sponsors Trade Show Registration 54

Social Tables

DECEMBER 1, 2021

Optimize your event page to reach the largest audience. Create conversations, post relevant content, and engage with user activity to continue growing the event’s audience. . Set communication expectations with the audience and commit to them in order to start building pre-event trust with attendees. Learn more.

Promotion 88

Promotion Social Media Vendor Audience 88

Bizzaboo

FEBRUARY 27, 2023

Although some folks are most interested in growing sales pipelines, others care more about discovering new opportunities, increasing registrations, and driving brand awareness. To accomplish this, look at figures like total registrants, attendees, marketing qualified leads (MQLs), and attendee satisfaction (via NPS scores).

Trade Show 64

Trade Show Registration Events B2B 64