Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Marketing Social Media Advertising 264

Smart Meetings

MARCH 4, 2019

For many years, it involved brands shelling out dollars for exposure at conventions that catered to their target audiences. Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment.

Proposal 254

Proposal Advertising Sponsors Social Media 254

Dana Communications

NOVEMBER 5, 2024

Regardless of what the thread is, there must be one so you can determine your audience. Which leads to our next question… Is there a sizeable target audience? Also, while your audience may and should be niche, it can’t be so niche that it hinders the possibility of a true following. Are there established points of interest?

Tourism 130

Tourism Tourism Advertising Social Media 130

Endless Events

MAY 20, 2022

When it comes to hybrid event budgets, let the audience and event goals be your guide. Is the majority of your audience in-person or virtual? After all, they need to hire more event staff, pay for a virtual event platform, and engage two audiences in two completely separate ways while ensuring they can also interact with one another.

Social Media 348

Social Media Virtual Events Events Audience 348

Bizzaboo

JANUARY 6, 2025

Types of Conferences: A Diverse Landscape Conferences come in all shapes and sizes, each tailored to meet specific goals and engage a unique target audience. A thoughtful planning process is key to ensuring the event aligns with your goals and resonates with your target audience.

Conference 105

Conference Management Automation Social Media 105

Advanced Travel and Tourism

JULY 7, 2021

on video content… and then only post it to social media. If you want to get the best ROI for your video advertising and maximize your reach, you need a strategy. A distinct creation and deployment plan will reach your audience where they spend the most time online. CTV advertising is programmatic television buying.

Marketing 246

Marketing Marketing Social Media Advertising 246

Smart Meetings

FEBRUARY 22, 2022

Make audience input easy. During the registration process, ask people what they expect or want to get out of their attendance; allow audience members to submit questions to speakers in real-time using question boxes or chat functions; use feedback tools to capture audience input at various points during and after the event.

Social Media 246

Social Media Remote Online Audience 246

Dana Communications

MARCH 24, 2025

Email Marketing Matters in 2025 Despite the rise of social media and other digital channels, email has something that others lack: intimacy. Your message goes straight to your audience. A/B Testing Is Your Friend Test different subject lines, visuals and calls-to-action to see what resonates most with your audience.

Tourism 130

Tourism Tourism Marketing Marketing 130

Dana Communications

DECEMBER 19, 2023

Because Instagram delivers proven engagement with your audience and holds huge sway in travel inspiration. Yet many marketers DO question whether or not TikTok should be part of their social media strategy. It’s Immediate Brands who want to advertise on the platform should start by putting their own spin on TikTok trends.

Social Media 241

Social Media Advertising Trends Media 241

Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Marketing 243

Marketing Marketing Advertising Audience 243

Smart Meetings

JUNE 7, 2024

With 22 years of robust expertise across marketing, sales and revenue management at distinguished properties, she will work to spearhead the brand’s revenue management, digital marketing, advertising and social media efforts.

Advertising 246

Advertising Social Media Hospitality Communications 246

Advanced Travel and Tourism

FEBRUARY 17, 2022

Marketers can keep up by pivoting into other ways of collecting information from their audiences. That said, if you’ve been relying on significant third-party data for your advertising strategies, you’ll need to shift your efforts to first-party-focused methods in 2022. What does this mean for travel marketers in 2022?

Advertising 245

Advertising Website Social Media Audience 245

Advanced Travel and Tourism

DECEMBER 16, 2021

The social media platform that is grabbing audiences and advertisers like no other—TikTok. Wondering if it makes sense for your organization? In this panel discussion, hear from 3 DMO thought leaders who have embraced this trending platform for their organization.

Organization 242

Organization Advertising Social Media Panel 242

Advanced Travel and Tourism

FEBRUARY 3, 2022

Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Destinations can encourage travelers to record and share their experiences on social media. And the stats don’t lie: consumers are 2.4

Trends 245

Trends Marketing Marketing Social Media 245

Advanced Travel and Tourism

JUNE 30, 2021

Instead of speaking to your audience, you’re joining hands with them. UGC provides social proof of people enjoying your destination and its features. Compared with traditional advertising, this type of content can be incredibly persuasive and trust-building. Grow Your Social Media Channels. In 2020, over 3.6

Benefits 246

Benefits Marketing Marketing Social Media 246

Solimar International

DECEMBER 2, 2022

But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. Read on to learn the history of how social media changed the tourism industry. Let’s rewind to 2004.

Social Media 98

Social Media Media Tourism Tourism 98

Endless Events

FEBRUARY 28, 2023

So let’s give your audience what they want. What made your audience fall in love with your brand? Why does your audience want to attend this event? Sponsors provide financial assistance or in-kind support for your event in exchange for advertising, publicity, or other benefits. People are aching for events.

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304

Endless Events

OCTOBER 11, 2022

That might mean giving your sponsors advertisements, sponsored sessions, or shoutouts during the event. . That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Audience demographics and attendance figures. Social media and press coverage.

Sponsors 296

Sponsors Social Media Events Online 296

Dana Communications

FEBRUARY 6, 2024

People just can’t get enough of social media. Sprout Social has the usage stats to back this up: reporting an estimated 4.89 billion worldwide users visiting, on average, seven different channels a month to rack up 151 minutes spent on social media daily. Contact Lynn Kaniper at 609.466.9187 ext.

Marketing 246

Marketing Marketing Social Media Media 246

Dana Communications

FEBRUARY 6, 2023

Chances are your audience can. TikTok is one of the fastest-growing social apps to hit the planet. It’s no wonder this media sensation is a marketer’s dream for anyone between the ages of 13 and 60. If your content aligns with that of a user’s previously watched videos, viola- you have an audience very likely to be interested.

Marketing 49

Marketing Marketing Social Media Media 49

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Event marketing on TikTok is no different. Try Tiktok Paid Ads.

Event Marketing 179

Event Marketing Marketing Marketing Social Media 179

Endless Events

JUNE 10, 2022

Survey Your Audience To Get Post-Event Feedback. It’s the fuel you’ll need to improve your future events, as well as a way to maintain a connection with your audience. The fastest and easiest way to survey your audience is during the event itself. Social media. free ticket to your next in-person event).

Meeting 348

Meeting Sponsors Audience Events 348

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 246

Marketing Marketing Social Media Communications 246

Endless Events

JUNE 29, 2020

Advanced Advertising Techniques . The current times have witnessed a noticeable increase in the rise of various methods of advertising that are highly consumer-centric, engaging, and dynamic. . Assess your audience and create an experience that not only amazes them but gives them another reason to come back to.

Advertising 327

Advertising Events Technology Technology 327

Endless Events

MAY 18, 2020

Because back then, you had to talk to your audience. There was no social media. ” And of all the companies out there, I could not find anyone that allowed you to make a reservation for an event as an audience member, enjoy the event, and then pay when the value of the experience is highest, which is afterward.

Attendee 367

Attendee Virtual Events Events Audience 367

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t? These channels might not be cost-effective for a smaller audience. Joe Mathieu.

Advertising 105

Advertising Marketing Marketing B2B 105

Dana Communications

AUGUST 8, 2023

To engage younger demographics, try promoting cause marketing campaigns on social media. Resorts can easily connect with their guests and organically spread the word socially about their philanthropic initiatives this way. DO use social media to promote your charitable cause.

Marketing 246

Marketing Marketing Travel Travel 246

Advanced Travel and Tourism

AUGUST 12, 2021

But advertising during peak seasons (and down seasons) pays off more than companies realize. Social media hashtags like #RecreateResponsibly and outdoor ethics principles like Leave No Trace can have a considerable impact. Including a sign-up form on your social media accounts and website.

Booking 246

Booking Marketing Marketing Social Media 246

Endless Events

JUNE 1, 2020

There are several ways to monetize a virtual event, and digital advertising is one of them. As we discussed in our article about virtual attendee engagement , low-quality content and unprepared speakers are a sure way to drive the audience away. Before each presentation takes place, you can show attendees sponsored videos and intros.

Virtual Events 351

Virtual Events Sponsors Event Apps Events 351

Tourism eSchool

AUGUST 31, 2021

10 Steps to Successfully Promote your Tourism Event on Social Media. If so, social media is a fantastic low cost way to let people know about and book tickets for your event. However, too often we see smaller events not making full use of social media to inspire new people to attend their events.

Social Media 91

Social Media Media Promotion Tourism 91

Endless Events

MAY 27, 2020

If you don’t believe in the value you’re providing to your audience, how can you expect sponsors to do it? But it’s because that’s where their audience is, and the opportunities to create curated and personalized content are much bigger, while costs are significantly lower. And the same goes for virtual events.

Virtual Events 279

Virtual Events Sponsors Social Media Events 279

Endless Events

MAY 8, 2019

From awesome tools to specific social media advice, she has it all. We are going to talk about how to turn your blog and audio into video, and we are going to tell you best practices and all of that fun stuff here for all of the different social media platforms. He knows that his audience loves this person.

Social Media 293

Social Media Platform Events Advertising 293

Eventtia

DECEMBER 30, 2022

In the past, if we had enough budget to advertise an event in the prime-time slot of a popular TV channel, we were basically guaranteed success. While our focus on this guide is how to use social media to promote our events, we’ll also need to consider the other available channels and best practices. Know Your Target Audience.

Social Media 91

Social Media Promotion Media Registration 91

Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Endless Events

APRIL 22, 2020

It shows you how much an audience who is interested in a particular field is willing to pay to be provided with in-depth courses and seminars on the subject. And chances are, some of your audience fits in that bubble. This means you can offer access to all of this existing content to your target audience. Know Your Worth.

Virtual Events 292

Virtual Events Affiliate Events Speakers 292

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. Before you market to any audience, you need to understand who they are and where they come from. These young professionals and young adults are digital natives who are full of energy.

Social Media 156

Social Media Audience Events Media 156

AltexSoft Travel

JANUARY 31, 2020

Carriers appear to be vulnerable to political, economical, geo-social, and climatic factors. All of these factors make it hard for the airline to plan marketing campaigns and advertise their products. Additionally, customer support of the airline can also be accessed via social media channels.

Airlines 121

Airlines Advertising Marketing Marketing 121