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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t? These channels might not be cost-effective for a smaller audience. Joe Mathieu.

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Instagram, the main social network of inspiration for the Spanish traveller

Interface Tourism Spain

Instagram, the main social network of inspiration for the Spanish traveller. Nowadays, the strong relationship between tourism and the social media network Instagram is unquestionable. As mentioned in the IAB 2022 study, this social network is among the most used globally, along with Facebook and Whatsapp.

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

Carriers appear to be vulnerable to political, economical, geo-social, and climatic factors. All of these factors make it hard for the airline to plan marketing campaigns and advertise their products. Integrating social networks as a part of travel experience. Live analytics to explore and engage with target audience.

Airlines 121
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Leaving Las Twitter

Conferences that Work

As quality advertisers fled the platform, Twitter’s desperate need for revenue led Musk to allow a barrage of low-quality ads from companies you’ve never heard of. He promoted accounts that paid for meaningless “blue check” verification and eliminated content moderation rules. It didn’t help the bottom line.

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Event Marketing: How To Promote an Event on Social Media

Bizzaboo

Social media has become one of the top low-cost strategies for event promotion. Why Social Media Event Marketing is Important Social media platforms have billions of active users, providing event organizers with an opportunity to reach a vast audience. With more than 4.62

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Tiktok, the platform that has revolutionized travel searches

Interface Tourism Spain

TikTok is one of the social networks that, in recent years, has positioned itself among the favorites of the population. million Spaniards use social networks actively, which represents 85.6% In addition, among the five most used social networks, TikTok is ranked number five with a percentage of use of 47.3%.

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6 tips for developing an effective influencer communication strategy

Interface Tourism Spain

We share 6 tips for the effective development of communication strategies with content creators on social networks: The content and tastes of the influencers must be in line with the brand: When selecting a profile, it is important to focus on the values they transmit, as one of the main objectives is for them to become a brand ambassador.