DCI

MARCH 29, 2023

Search advertising is a key way for destination organizations to reach travelers even before they click on a search result. We’ve all experienced search advertising. In short, search advertising refers to the practice of displaying ads on search engine results pages based on specific keywords or phrases searched by travelers.

Advertising 72

Advertising Marketing Marketing Website 72

Advanced Travel and Tourism

FEBRUARY 17, 2022

Third-party cookies — tracking codes placed on a website by someone other than the site’s owner — are going away soon. Marketers can keep up by pivoting into other ways of collecting information from their audiences. First-party cookies are still safe, allowing you to gain data from your website viewers on all browsers.

Advertising 245

Advertising Website Social Media Audience 245

Advanced Travel and Tourism

MAY 8, 2024

Increased Brand Trust and Credibility 92% of consumers trust recommendations from friends and family over advertising (Nielsen). This diverse content pool allows you to showcase the destination from multiple angles, attracting a wider audience with varied interests. Let’s explore how it can elevate your marketing efforts.

Advertising 189

Advertising Website Audience Online 189

DCI

FEBRUARY 17, 2023

We’ve often touted why economic development groups should consider Google for their display and targeted search advertising needs. While that is still an essential digital marketing strategy, we’re starting to recommend to clients that Bing ads should not be overlooked as a potential option for advertisers.

Advertising 52

Advertising Social Media Platform Audience 52

The Abbi Agency

MARCH 30, 2021

Odds are, your friend may have visited a website to look at leashes before or after your conversation, and the e-commerce business whose site she visited has utilized her data to find connections in her network who share similar interests. Do these changes spell the end of digital advertising? Not really. Not at all.

Marketing 200

Marketing Marketing Advertising Website 200

Sojern

NOVEMBER 29, 2021

Keeping a consistent brand experience helps build awareness of your business and instills trust in your brand, and this goes beyond just the branding on your website. Your branding should remain consistent across social media and your advertising. Remember the importance of engaging with your audience on these channels.

Website 83

Website Social Media Advertising Audience 83

Advanced Travel and Tourism

JULY 7, 2021

If you want to get the best ROI for your video advertising and maximize your reach, you need a strategy. A distinct creation and deployment plan will reach your audience where they spend the most time online. Services like Netflix, Hulu, and HBO Max are changing how people watch TV and changing the advertising industry.

Marketing 246

Marketing Marketing Social Media Advertising 246

Dana Communications

NOVEMBER 5, 2024

Regardless of what the thread is, there must be one so you can determine your audience. Which leads to our next question… Is there a sizeable target audience? Also, while your audience may and should be niche, it can’t be so niche that it hinders the possibility of a true following. Are there established points of interest?

Tourism 130

Tourism Tourism Advertising Social Media 130

Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Audience Targeting Digital marketing offers a more targeted approach to reaching potential voters, allowing campaigns to tailor their messaging based on demographics, interests, and behaviors.

Advertising 100

Advertising Audience Platform Social Media 100

Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Audience Targeting Digital marketing offers a more targeted approach to reaching potential voters, allowing campaigns to tailor their messaging based on demographics, interests, and behaviors.

Marketing 100

Marketing Marketing Advertising Audience 100

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing? Streamline your efforts.

Marketing 78

Marketing Marketing Social Media Advertising 78

Advanced Travel and Tourism

AUGUST 11, 2022

The EU and many other countries have already adopted new laws that have changed our websites and the way we monitor website behavior. I.E. GDPR from 2019, where we all had to change our websites for users to opt-in to cookie tracking. Our Director of Digital and Audience Targeting Dave Herrold says, ‘Safari’s 15.5

Marketing 246

Marketing Marketing Website Tourism 246

AltexSoft Travel

JANUARY 31, 2020

All of these factors make it hard for the airline to plan marketing campaigns and advertise their products. But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. Live analytics to explore and engage with target audience.

Airlines 121

Airlines Advertising Marketing Marketing 121

Advanced Travel and Tourism

FEBRUARY 3, 2022

Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Like what you see?

Trends 245

Trends Marketing Marketing Social Media 245

Advanced Travel and Tourism

JUNE 30, 2021

Instead of speaking to your audience, you’re joining hands with them. Compared with traditional advertising, this type of content can be incredibly persuasive and trust-building. Gain Key Audience Insights. Social media stats can tell you a lot about your target audience. You Spend Less on Marketing Efforts.

Benefits 246

Benefits Marketing Marketing Social Media 246

Endless Events

FEBRUARY 28, 2023

So let’s give your audience what they want. What made your audience fall in love with your brand? Why does your audience want to attend this event? Sponsors provide financial assistance or in-kind support for your event in exchange for advertising, publicity, or other benefits. People are aching for events.

Sponsors 304

Sponsors Fashion Social Media Virtual Events 304

Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Dana Communications

AUGUST 8, 2023

Ensure your property’s charitable giving impact is quantifiable so you can add it to your newsletter or website. McDonald’s advertised that every time you bought a Happy Meal, some of the money went to the Ronald McDonald House Charities. Now this information is made clear on their website.

Marketing 206

Marketing Marketing Travel Travel 206

The MICE Blog

JANUARY 15, 2024

Community engagement Due to the constant turnover of team members and the tight schedule to prepare for the event in March, there’s limited time for year-round community engagement It’s necessary to keep community engagement for the entire year to advertise the event but also to advertise the new positions for event management.

Conference 264

Conference Advertising Speakers Communications 264

Conferences that Work

NOVEMBER 18, 2024

Over time, this website Conferences That Work grew to six million page views in 2023. As quality advertisers fled the platform, Twitter’s desperate need for revenue led Musk to allow a barrage of low-quality ads from companies you’ve never heard of. Why did this happen? In its early years, Twitter was small and authentic.

Social Media 67

Social Media Platform Media Social Network 67

Traveler's Q

MAY 1, 2023

Through effective event branding, companies can communicate their values, mission, and vision to their target audience while providing them with an immersive experience that resonates with their brand. This is because it highlights your brand identity and assists in creating an emotional connection with your target audience.

Social Media 130

Social Media Website Audience Events 130

Advanced Travel and Tourism

AUGUST 12, 2021

But advertising during peak seasons (and down seasons) pays off more than companies realize. You can build up your email list by: Providing a free (yet valuable) opt-in in exchange for email addresses on your website. Including a sign-up form on your social media accounts and website.

Booking 246

Booking Marketing Marketing Social Media 246

Endless Events

OCTOBER 11, 2022

That might mean giving your sponsors advertisements, sponsored sessions, or shoutouts during the event. . That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Audience demographics and attendance figures. How can you boost your margins? Event sponsors.

Sponsors 296

Sponsors Social Media Events Online 296

Social Tables

OCTOBER 20, 2022

Follow these pre-event webinar best practices to drum up excitement and drive registration for your next event: Identify your target audience. Get to know your ideal audience so that you can create a laser-focused presentation targeted at future webinar attendees. Use an intuitive event registration website.

Registration 158

Registration Virtual Events Advertising Social Media 158

Solimar International

DECEMBER 2, 2022

TV, print, and radio advertisements prevailed as travelers and companies were still adapting to the nascent digital world. Marketers quickly realized the value of these massive audiences, which have grown to billions today. Advertisements . Destinations can also pay for social media advertisements. Let’s rewind to 2004.

Social Media 98

Social Media Media Tourism Tourism 98

Sojern

JULY 27, 2021

A third-party cookie has long been the foundation of “addressable” digital advertising—targeting and tracking consumers on a 1 to 1 basis. Third-party cookies assist in tracking website visitors, collecting data, ad serving, retargeting, cross-site tracking, and most importantly, they help you drive direct bookings to your website. .

Marketing 112

Marketing Marketing Advertising Travel 112

DCI

AUGUST 11, 2022

For destinations worldwide, it’s clear that traditional advertising – TV spots, printed sponsored content, print ads – are not the way of the future. Digital advertising works because it creates new opportunities for destinations, connecting them to audiences in more engaging and efficient ways. Enlightening.

Media 99

Media Advertising Automation Social Media 99

Smart Meetings

SEPTEMBER 29, 2023

She earned a bachelor’s degree in advertising and design. The industry is committed to diversity and inclusion, embracing a wider range of voices and perspectives to help enhance and appeal to a broader audience.” On EIC’s website , they can access numerous resources and FAQs. Change is inevitable,” she says.

Certification 246

Certification Preparation Sponsors Education 246

DCI

MAY 24, 2021

There has been a lot of chatter in the digital world about the new Apple iOS update and how it will impact the way destination marketing organizations (DMOs) advertise. How does this impact advertisers? What is the new Apple iOS 14 update? According to Statista.com , 81% of Facebook users only use the platform on their mobile phone.

Advertising 76

Advertising Website Consulting Audience 76

Crowdriff

JANUARY 21, 2019

Websites are well-known to be the average tourism marketer’s single most important piece of digital content. Instead, you need to meet audiences where they are. One way is to find somewhere for it to live after it’s expired on Instagram, such as website pages or YouTube channels. 3| Paid Social, SEM and Display.

Website 52

Website Tourism Tourism Marketing 52

Solimar International

DECEMBER 1, 2023

Our approach transcends conventional content marketing, forging emotional connections that bind audiences to the destination. It’s essential to present information in an exciting way, so the audience doesn’t become overwhelmed with a sea of complex information.

Sustainability 98

Sustainability Tourism Tourism Marketing 98

DCI

AUGUST 15, 2023

However, there exists a treasure trove of tactics to craft personalized marketing strategies and storytelling campaigns that sing the community’s tune and captivates the right audience. DCI shares 10 gems you can use to develop an original integrated marketing strategy: 1. What about top assets?

Marketing 79

Marketing Marketing Advertising Social Media 79

Social Tables

JULY 31, 2021

Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Small booking windows for early bird offers will increase FOMO for events with the right audience. Advertise early bird registration on your social media sites.

Registration 174

Registration Advertising Retail Promotion 174

Endless Events

APRIL 20, 2018

This is especially true if your main audience online are based in Europe. From human threats to natural disasters, event professionals are responsible for their audiences safety. Steal This: Top Converting Event Registration Websites. These will help you navigate the fast-paced world of digital marketing.

Marketing 259

Marketing Marketing Registration Regulations 259

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. It involves developing a theme or concept that reflects the event’s purpose, values, and target audience.

Conference 105

Conference Social Media Sponsors Registration 105

Bizzaboo

APRIL 19, 2023

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Identify your target audience. The example below may serve as a helpful reference for website design.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Social Tables

JUNE 17, 2021

No business can be successful without a clear target audience to serve. By knowing your ideal customer, you can determine the images to feature on your website, the social media channels to focus on, where to spend your advertising budget, and which event trends will be important for your business. Make your website a priority.

Planner 148

Planner Marketing Marketing Social Media 148