Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Marketing Social Media Advertising 264

Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Audience Targeting Digital marketing offers a more targeted approach to reaching potential voters, allowing campaigns to tailor their messaging based on demographics, interests, and behaviors.

Marketing 243

Marketing Marketing Advertising Audience 243

Advanced Travel and Tourism

JULY 7, 2021

If you want to get the best ROI for your video advertising and maximize your reach, you need a strategy. A distinct creation and deployment plan will reach your audience where they spend the most time online. Services like Netflix, Hulu, and HBO Max are changing how people watch TV and changing the advertising industry.

Marketing 246

Marketing Marketing Social Media Advertising 246

The Abbi Agency

MARCH 30, 2021

Odds are, your friend may have visited a website to look at leashes before or after your conversation, and the e-commerce business whose site she visited has utilized her data to find connections in her network who share similar interests. Do these changes spell the end of digital advertising? Not really. Not at all.

Marketing 200

Marketing Marketing Advertising Website 200

Advanced Travel and Tourism

AUGUST 11, 2022

The EU and many other countries have already adopted new laws that have changed our websites and the way we monitor website behavior. I.E. GDPR from 2019, where we all had to change our websites for users to opt-in to cookie tracking. Our Director of Digital and Audience Targeting Dave Herrold says, ‘Safari’s 15.5

Marketing 246

Marketing Marketing Website Tourism 246

Advanced Travel and Tourism

FEBRUARY 3, 2022

Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Like what you see?

Trends 245

Trends Marketing Marketing Social Media 245

Sojern

MARCH 18, 2021

Digital advertising as we know it is changing. Google announced in early 2020 that they would be joining many other browsers, most notably Safari and Firefox, in sunsetting the 3rd party cookie in 2022–a technology that’s been used for targeting in digital advertising for years. A Digital Advertising Revolution–Then to Now .

Advertising 97

Advertising Travel Travel Website 97

Endless Events

APRIL 20, 2018

This is especially true if your main audience online are based in Europe. From human threats to natural disasters, event professionals are responsible for their audiences safety. Steal This: Top Converting Event Registration Websites. These will help you navigate the fast-paced world of digital marketing.

Marketing 259

Marketing Marketing Registration Regulations 259

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t? These channels might not be cost-effective for a smaller audience. Joe Mathieu.

Advertising 105

Advertising Marketing Marketing B2B 105

Advanced Travel and Tourism

JUNE 30, 2021

Instead of speaking to your audience, you’re joining hands with them. Compared with traditional advertising, this type of content can be incredibly persuasive and trust-building. Gain Key Audience Insights. Social media stats can tell you a lot about your target audience. You Spend Less on Marketing Efforts.

Benefits 246

Benefits Marketing Marketing Social Media 246

Advanced Travel and Tourism

MAY 8, 2024

Increased Brand Trust and Credibility 92% of consumers trust recommendations from friends and family over advertising (Nielsen). This diverse content pool allows you to showcase the destination from multiple angles, attracting a wider audience with varied interests. Let’s explore how it can elevate your marketing efforts.

Advertising 189

Advertising Website Audience Online 189

Endless Events

FEBRUARY 28, 2023

So let’s give your audience what they want. What made your audience fall in love with your brand? Why does your audience want to attend this event? Sponsors provide financial assistance or in-kind support for your event in exchange for advertising, publicity, or other benefits. People are aching for events.

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304

Endless Events

JUNE 1, 2020

There are several ways to monetize a virtual event, and digital advertising is one of them. They can redirect the attendees to the sponsor’s website or a specific page, thus offering the latter those sweet, sweet leads. So why not bring the best of both worlds together, by driving serious revenue and making the audience happy?

Virtual Events 351

Virtual Events Sponsors Event Apps Events 351

Advanced Travel and Tourism

AUGUST 12, 2021

But advertising during peak seasons (and down seasons) pays off more than companies realize. You can build up your email list by: Providing a free (yet valuable) opt-in in exchange for email addresses on your website. Including a sign-up form on your social media accounts and website.

Booking 246

Booking Marketing Marketing Social Media 246

AltexSoft Travel

JANUARY 31, 2020

All of these factors make it hard for the airline to plan marketing campaigns and advertise their products. But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. Live analytics to explore and engage with target audience.

Airlines 121

Airlines Advertising Marketing Marketing 121

Endless Events

OCTOBER 11, 2022

That might mean giving your sponsors advertisements, sponsored sessions, or shoutouts during the event. . That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Audience demographics and attendance figures. How can you boost your margins? Event sponsors.

Sponsors 296

Sponsors Social Media Events Online 296

Smart Meetings

SEPTEMBER 5, 2018

Websites, registration apps, email campaigns, and advertising can all impact your budget, so plan accordingly. Whether it be a live band, aerial artists or fire dancers, keynote speakers or moderators, entertainment is an important part of any event to wow your audience and keep them engaged. Credit Card Fees. Entertainment.

Registration 267

Registration Events Entertainment Venue 267

Traveler's Q

SEPTEMBER 14, 2023

In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. Why Do You Need an Event Website?

Website 130

Website Online Social Media Registration 130

Dana Communications

AUGUST 8, 2023

Ensure your property’s charitable giving impact is quantifiable so you can add it to your newsletter or website. McDonald’s advertised that every time you bought a Happy Meal, some of the money went to the Ronald McDonald House Charities. Now this information is made clear on their website.

Marketing 246

Marketing Marketing Travel Travel 246

Endless Events

APRIL 22, 2020

It shows you how much an audience who is interested in a particular field is willing to pay to be provided with in-depth courses and seminars on the subject. And chances are, some of your audience fits in that bubble. This means you can offer access to all of this existing content to your target audience. Know Your Worth.

Virtual Events 292

Virtual Events Affiliate Events Speakers 292

Endless Events

MAY 27, 2020

If you don’t believe in the value you’re providing to your audience, how can you expect sponsors to do it? But it’s because that’s where their audience is, and the opportunities to create curated and personalized content are much bigger, while costs are significantly lower. Banners and logos throughout the course of the event: $200.

Virtual Events 279

Virtual Events Sponsors Social Media Events 279

The MICE Blog

JANUARY 15, 2024

Community engagement Due to the constant turnover of team members and the tight schedule to prepare for the event in March, there’s limited time for year-round community engagement It’s necessary to keep community engagement for the entire year to advertise the event but also to advertise the new positions for event management.

Conference 264

Conference Advertising Speakers Communications 264

Sojern

NOVEMBER 29, 2021

Keeping a consistent brand experience helps build awareness of your business and instills trust in your brand, and this goes beyond just the branding on your website. Your branding should remain consistent across social media and your advertising. Remember the importance of engaging with your audience on these channels.

Website 83

Website Social Media Advertising Audience 83

DCI

MARCH 29, 2023

Search advertising is a key way for destination organizations to reach travelers even before they click on a search result. We’ve all experienced search advertising. In short, search advertising refers to the practice of displaying ads on search engine results pages based on specific keywords or phrases searched by travelers.

Advertising 72

Advertising Marketing Marketing Website 72

Smart Meetings

SEPTEMBER 29, 2023

She earned a bachelor’s degree in advertising and design. The industry is committed to diversity and inclusion, embracing a wider range of voices and perspectives to help enhance and appeal to a broader audience.” On EIC’s website , they can access numerous resources and FAQs. Change is inevitable,” she says.

Certification 246

Certification Preparation Sponsors Education 246

Social Tables

JULY 31, 2021

Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Small booking windows for early bird offers will increase FOMO for events with the right audience. Advertise early bird registration on your social media sites.

Registration 174

Registration Advertising Retail Events 174

Convene by PCMA

JANUARY 6, 2025

While the Wicked refresh reinvigorated interest from the Broadway musical loyalists by staying true to the source material and paying homage to its original stars with movie and press tour cameos, the marketing campaign went full throttle to attract new audiences. Broaden the audience with strategic partners. Be everywhere.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Endless Events

NOVEMBER 29, 2021

A note to planners : Not the solution currently meant to manage onsite elements for your event, but offers the unique opportunity to incorporate Topia onsite at your event to connect the virtual audience. . Bizzabo is the event platform to stay connected with your audience. Building events since : 2020. Albert’s Aha! Albert’s Aha!

Platform 334

Platform Registration Sponsors Events 334

Social Tables

OCTOBER 20, 2022

Follow these pre-event webinar best practices to drum up excitement and drive registration for your next event: Identify your target audience. Get to know your ideal audience so that you can create a laser-focused presentation targeted at future webinar attendees. Use an intuitive event registration website.

Registration 158

Registration Virtual Events Advertising Social Media 158

Endless Events

MAY 8, 2019

You want to make sure that whatever that two-minute clip is, it can actually be something that helps your audience and their lives and their business in whatever way can actually help them move forward in whatever it is that they’re doing. Then, he used YouTube advertising to then put that video in front of those people’s videos.

Social Media 293

Social Media Platform Events Advertising 293

Sojern

JULY 27, 2021

A third-party cookie has long been the foundation of “addressable” digital advertising—targeting and tracking consumers on a 1 to 1 basis. Third-party cookies assist in tracking website visitors, collecting data, ad serving, retargeting, cross-site tracking, and most importantly, they help you drive direct bookings to your website. .

Marketing 112

Marketing Marketing Advertising Travel 112

Social Tables

JUNE 17, 2021

No business can be successful without a clear target audience to serve. By knowing your ideal customer, you can determine the images to feature on your website, the social media channels to focus on, where to spend your advertising budget, and which event trends will be important for your business. Make your website a priority.

Planner 148

Planner Marketing Marketing Social Media 148

Motivation Excellence

JANUARY 26, 2019

From understanding your target audience to choosing your marketing communications mix, the following steps can help your business succeed. Learn About Your Target Audience. Take some time to understand your target audience and what they want. Some businesses struggle to understand what their audience wants. Sponsorships.

Communications 130

Communications Communications Marketing Marketing 130

Social Tables

APRIL 30, 2021

The study goes on to point out that, “Taco Bell spends 20 times more on its permanent media — signs that carry only its name and logo — than it spends on advertising.” Advertise your uniqueness. If you serve an international audience, make sure the words in your logo don’t translate to anything unprofessional.

Planner 187

Planner Advertising Events Event Planning 187

Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Audience Targeting Digital marketing offers a more targeted approach to reaching potential voters, allowing campaigns to tailor their messaging based on demographics, interests, and behaviors.

Advertising 100

Advertising Audience Platform Social Media 100

Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Audience Targeting Digital marketing offers a more targeted approach to reaching potential voters, allowing campaigns to tailor their messaging based on demographics, interests, and behaviors.

Marketing 100

Marketing Marketing Advertising Audience 100