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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Marketing Automation Software: Platforms like Marketo or Pardot can track email engagement, content downloads, and other digital interactions that precede bookings. Research over the past 10 years from various groups show that personalized marketing communications receive higher open rates and higher click-through rates than generic messages.

Proposal 130
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Best Project Management Tools for Event Planners

Endless Events

No matter if you’re managing multiple tasks related to an event, keeping your team in order, or communicating with clients, you’ll likely use a digital project management tool. Slack claims to be the future of business communication. The entire team can quickly communicate through these channels to share files, insights, and updates.

Planner 396
MICE professionals

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Think Small, Win Big: How Hotels Can Lead the Small Meetings Revolution

Smart Meetings

Implementing user-friendly online platforms and apps for seamless booking, communication, and check-ins can simplify the customer experience and encourage repeat business. Use targeted advertising on digital platforms to reach small business owners and corporate planners.

Meeting 130
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The Ultimate Guide to Conference Management: Mastering the Art of Successful Events

Bizzaboo

To enhance efficiency and impact, consider opportunities to automate key processes. Use tools to automate scheduling and distribution across multiple platforms. Automate posting schedules and monitor social media performance metrics with analytics tools.

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The Wave Of The Future: Hybrid & Virtual Event Platforms With Kyle Kocinski!

Endless Events

Virtual & Hybrid Event Platforms: All About Automation. “I would say that they’ve become more automated. Are they able to communicate with those virtual attendees during the session ? You can even unlock and earn prizes and automate that. What happened in 2020 and where are they going?

Platform 317
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35 Event Marketing Ideas that Work

Social Tables

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. Experiential marketing creates a tangible experience for consumers by allowing them to become immersed in the advertisement itself.

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Successful Social Media Campaigns for Events

Endless Events

Whether it’s automating using apps or bots, or encouraging your audience to spread the word themselves, there are many ways to boost your social media without the stress. Did you know that 77% of marketers say experiential marketing is already a key component in their advertising strategy? Marketing Automation: Why You Need It.