Advertising Automation SEO 
Social Tables
JUNE 1, 2023
From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO Google Keyword Planner to research and identify target keywords that will be helpful in your event’s marketing campaign.
Social Tables
MARCH 14, 2024
Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Like event marketing, digital marketing is just one part of the advertising industry. brand or product videos) Digital advertisements/Pay-per-Click ads (e.g., What is digital marketing?
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Traveler's Q
DECEMBER 14, 2023
Optimize Your Event’s Website SEO Make sure your event website is optimized for search engines so that it appears at the top of relevant search results. Utilize Social Media Advertising Leverage the targeting capabilities of social media advertising to reach a wider audience and promote your event website.
AltexSoft Travel
MARCH 26, 2021
They compare total hotels’ spendings on classic advertising in such metasearch engines as Google and Bing to total investments in partnering with industry-specific metasearch platforms (Google Hotel Ads, TripAdvisor, Trivago, etc.). Metasearch engines get their revenue from advertising. Investments in ads vs. metasearch engines.
The Abbi Agency
DECEMBER 2, 2021
Mailchimp is an easy-to-use email marketing platform that can help you draft and send promotional messages or even create entire automated campaigns to nurture your audience and convert them into paying customers. There are a number of different avenues, from word-of-mouth to paid advertising. Think it sounds complicated?
AltexSoft Travel
SEPTEMBER 3, 2020
Or even automate the engine to always deliver you the best deals. No OTA is fully automated. Ideally, all these functions should be automated to allocate your time and human resources to growing the business rather than supporting it. But realistically, you want to automate at least one system to solve the most repetitive tasks.
Stova
MARCH 25, 2024
Maybe you'd like to automate registration to save time or have an integrated mobile app. Some important integrations to look out for include CRMs, marketing automation platforms, travel & expense management, payment processors, and many more. You can always increase messaging the closer you get to the event.
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