Remove Advertising Remove Automation Remove SEO
article thumbnail

35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO Google Keyword Planner to research and identify target keywords that will be helpful in your event’s marketing campaign.

article thumbnail

6 affordable digital marketing tools for small businesses

The Abbi Agency

Mailchimp is an easy-to-use email marketing platform that can help you draft and send promotional messages or even create entire automated campaigns to nurture your audience and convert them into paying customers. There are a number of different avenues, from word-of-mouth to paid advertising. Think it sounds complicated?

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Guide to Digital Marketing for Events: What, Why, and How? 

Social Tables

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Like event marketing, digital marketing is just one part of the advertising industry. brand or product videos) Digital advertisements/Pay-per-Click ads (e.g., What is digital marketing?

article thumbnail

Metasearch in Hospitality: an Overview of Hotel Search Engines

AltexSoft Travel

They compare total hotels’ spendings on classic advertising in such metasearch engines as Google and Bing to total investments in partnering with industry-specific metasearch platforms (Google Hotel Ads, TripAdvisor, Trivago, etc.). Metasearch engines get their revenue from advertising. Investments in ads vs. metasearch engines.

article thumbnail

Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

In addition, to facilitate and automate the B2B interaction, bigger companies often develop a suite of APIs to enable integration and share product details with their partners. Your advertising and promotional strategy can be a real gamechanger. In case you’re not familiar with the concept, watch our explainer on APIs in travel.

Travel 105
article thumbnail

Understanding Online Travel Agency Business: Partners, Building Blocks, How to Grow

AltexSoft Travel

Or even automate the engine to always deliver you the best deals. No OTA is fully automated. Ideally, all these functions should be automated to allocate your time and human resources to growing the business rather than supporting it. But realistically, you want to automate at least one system to solve the most repetitive tasks.

Online 72
article thumbnail

91 Invaluable Sales Training Resources for 2021

ITA Group

When you attend Adobe Summit Influencer you will walk away with platform-agnostic insights in marketing, advertising, IT, and client services, diving deep into concepts such as marketing automation, innovation and digital transformation. Adobe Summit Influencer | April 27–28, 2021 | Virtual.