This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Our ICONIC panel joining use today are masters in event transportation! In this episode Lisa Lanna of Newsday Communications and Eric Hotard of Event Transportation Systems are going to tell you everything you need to know and didn’t consider about event transportation. Free RFP Template for Event Transportation.
In this guide, we will discuss all you need to know about eventmarketing: the initial concept of eventmarketing, effective eventmarketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.
Make sure your social and paid media teams communicate and collaborate. Unlike traditional media, digital advertising allows for immediate adjustments. Watch a one-minute video on how Bluesky is challenging X: (Story continues below.) To truly stay ahead in a changing the social-media environment, monitor trends daily.
Here are some tried-and-tested ways to keep people coming to your events. B2B EventMarketing Reloaded. In a Bizzabo study, around 87% of executives believe that live events will be instrumental in their B2B marketing strategy. You can even try unorthodox tricks like charging a small fee.
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. What value will attendees get from attending?
How should I use event signage? . Event signage is used in a variety of ways. It can be used to advertise a brand, business, or product, as well as direct people to a physical location. . Incorporating branded staff t-shirts is a simple, effective way to turn people into walking advertisements for a business or event.
Continually connect with members of your audience by sharing behind-the-scenes video clips, sending reminder emails, offering exclusive promotions, advertising additional purchases, and sharing free content (templates, how-to articles, etc.) leading up to the event. Use industry-leading virtual event technology when hosting a webinar.
It’s also how many sponsorships and advertisers you were able to get. Finally, figure out the revenue per attendee , if your event’s goal was to generate income. Create a thriving online community. The events industry is fully embracing the digital realm and is moving towards a heavier focus on online communities.
Leong gave Convene a preview of her talk, and shared how eventmarketers can take a cue from content creators, and how AI and marketing can work together. How did you get started in marketing? Advertising, media, creativity, content — generally marketing drew me wherever I went since my school days.
We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the EventMarketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.
Event organizers are also masters of many other skills. Great communicators: Not only are event planners great at communicating with audiences, but they also keep their colleagues informed of all the latest developments impacting each event. Event Industry News . Events Council Industry Insights .
Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Eventmarketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. Communications. Digital Experiences.
Here are a couple more tools to reduce your event stress: our helpful event planning checklist and our handy event production guide. Stats All Event Professionals Should Know This 2018. Did you know that 77% of marketers say experiential marketing is already a key component in their advertising strategy?
Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and EventMarketing?
Manage Attendee Data and Information Efficiently handling attendee data is crucial for a smooth event experience. Use a secure system to manage registrations, track attendance, and communicate essential updates to attendees. To get you started, here are some powerful strategies that can help scale your event registration strategy.
Good example: Recent Illuminate Adelaide promoted their #illuminateadelaide hashtag throughout all their eventmarketing, and saw huge amounts of online advocacy and social media posts from the event. Publish your Event info on a Relevant Website. Information about your event needs a home on a website.
One of the most important pieces of working with stakeholders is to align on how you’ll determine the success of the event based on the purpose. While for an event where the purpose is to educate, a key measure of success will likely be how well content translates into attendee engagement. Lock in your event budget.
Social media has long been an important part of eventmarketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Run an ad that includes a “Buy Tickets” button to promote event attendance on Instagram.
Get To Know Your Target Audience One of the most critical aspects of successful marketing and communication is understanding your target audience. Establish Your Marketing Timeline Creating an effective eventmarketing timeline is an intricate process that requires meticulous planning and execution.
These are called customer personas , and they help shape your event planner marketing strategy in many ways. By knowing your ideal customer, you can determine the images to feature on your website, the social media channels to focus on, where to spend your advertising budget, and which event trends will be important for your business.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing? It isn’t about you.
Why marketers need to embrace automated marketing to deliver a modern customer experience. Advertisements are no longer just in magazines or on billboards. But with such high exposure to advertisements, people become desensitized and give less attention to the ads they scroll past.
It all began after Google announced that it was ending support for third-party cookies and Apple announced the retooling of identifiers for advertisers. As an eventmarketer, you need to know the implications of the impending cookiepocalypse and what you can do to prepare. After all, we live in a data-driven age.
It all began after Google announced that it was ending support for third-party cookies and Apple announced the retooling of identifiers for advertisers. As an eventmarketer, you need to know the implications of the impending cookiepocalypse and what you can do to prepare. After all, we live in a data-driven age.
There are pros and cons to both types of events, but putting on your eventmarketing hat a little differently can help drive home the best return. As a meeting organizer, it is in the best interest of your sponsors to help them reach their eventmarketing goals whether an event is virtual, hybrid or in person.
According to the ICC’s Advertising and MarketingCommunications Code, the term sponsorship refers to “any commercial agreement by which a … Post How to create profitable sponsorship packages for virtual events showed as first in InEvent Blog. What is a sponsorship package?
Here are “ 8 Ways To Repurpose Event Content and Level Up Your Content Strategy.” studio Conference Marketing and Planning Checklist Companies tend to have different ideas and strategies for advertising a conference. Use these channels to communicate about the planning process and keep everyone on the same page.
We sat down with Stephan to discover how her word-of-mouth marketing and audience growth strategy excels for events and year-round engagement, challenges and trends she is seeing in eventmarketing and the most important lessons she has learned along the way as an event tech founder.
AI-driven chatbots further facilitate communication, providing instant information and assistance throughout the event. Use hybrid event solutions. Technology allows organizers to collect and analyze data on attendee behavior, preferences, and engagement, helping them make informed decisions for future events.
Event planning : For everything from hybrid event ideas to virtual event ideas and virtual conferences, an event planning agency will ensure that every aspect leading up to the event is accounted for. Which is why we will continue to make advertising that zags when the world zigs.
Web forms are the standard way for just about every website to communicate with visitors. Why web form spam is a waste of marketers’ time. For example, they use it to send me queries about accepting advertising…. …or or content marketing services. Want me to inform you when I hold a rare workshop?
“Choosing the right golf course team will make the process smoother,” says event planner and marketing expert Kinsey Kandray. In an interview with Social Tables, she said little details such as making sure your chosen course uses email for communication (“you’d be surprised how many don’t”) are important.
Are eventmarketing and event promotion the same thing? Eventmarketing typically includes event branding, advertising, analytics and success metrics, and more. Think of eventmarketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.
Are eventmarketing and event promotion the same thing? Eventmarketing typically includes event branding, advertising, analytics and success metrics, and more. Think of eventmarketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.
Since then, live-streams have taken new forms and what was once a purely communicative function has turned into advertising formats, educational toolkits and being part of the news cycle. Contrary to that belief, high engagement rates during the event itself is a product of large amounts of grunt work put in before the event.
This step includes the following: Direct communication: Talk to potential sponsors directly and ask about their goals, marketing objectives, and reasons for sponsoring. Market research: Look into industry reports and studies to understand the broader trends affecting your potential sponsors’ industries.
Hiring these production companies will definitely make your preparation much smoother; however, as an organizer, it’s best that you are aware of all the little things that are needed to make an event work. Here are five things that you should know about event production. Who Are Involved?
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
However, with some smart planning (and perhaps using event budget software), your budget can transform into a super helpful tool. It communicates a lot about your event to different people, showcases how your plans evolve, and becomes a useful guide for future events.
Here is what you need to account for: Manager payroll Event sign-in and registration (using electronic signatures ) Website and tech-related costs Public and regulatory consultations. Marketing and promotion costs. It can be easy to miss the marketing phase out of your event’s budget, given how late it usually comes in the process.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content