Motivation Excellence

JANUARY 26, 2019

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. The Make-Up of Marketing Communications. So what does marketing communications entail, exactly? Just keep them in mind as you read on and learn how to create your own marketing communications strategy.

Communications 130

Communications Communications Marketing Marketing 130

Advanced Travel and Tourism

JULY 7, 2021

If you want to get the best ROI for your video advertising and maximize your reach, you need a strategy. You can deploy videos on your company’s YouTube channel or distribute five-, 15-, or 30-second ads that bring traffic to your website from other media. CTV advertising is programmatic television buying. Website Landing Pages.

Marketing 246

Marketing Marketing Social Media Advertising 246

Dana Communications

DECEMBER 5, 2023

At a bare minimum, you should ensure your property is listed on their official websites. They’ve gone to the official event website to plan their trip but haven’t found overnight accommodations there or on tourism sites where it’s being held. But smaller-scale events are definitely out there advertising – and you should be too.

Travel 246

Travel Travel Events Advertising 246

Dana Communications

AUGUST 8, 2023

Ensure your property’s charitable giving impact is quantifiable so you can add it to your newsletter or website. McDonald’s advertised that every time you bought a Happy Meal, some of the money went to the Ronald McDonald House Charities. Now this information is made clear on their website.

Marketing 246

Marketing Marketing Travel Travel 246

Advanced Travel and Tourism

FEBRUARY 3, 2022

Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Like what you see?

Trends 245

Trends Marketing Marketing Social Media 245

Smart Meetings

AUGUST 10, 2022

Hoops wanted to plan a fun weekend out, but when he visited his own Visit Indy website, he found that he was having trouble finding information on accessibility at locations like the local museum or riverwalk. “If If I don’t have accessibility info on my own website, who does?” No need to hunt through pages and sub-pages.

Attendee 264

Attendee Website Advertising Location 264

Traveler's Q

SEPTEMBER 14, 2023

In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. Why Do You Need an Event Website?

Website 130

Website Online Social Media Registration 130

AltexSoft Travel

JANUARY 31, 2020

All of these factors make it hard for the airline to plan marketing campaigns and advertise their products. But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. The content gathered was hosted on the dedicated hub at MEC’s website.

Airlines 121

Airlines Advertising Marketing Marketing 121

Smart Meetings

JANUARY 1, 2019

Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. Facebook recently streamlined event advertising with the reintroduction of search ads. Twitter was the second most used app at 71 percent. percent.

Social Media 279

Social Media Media Consulting Sponsors 279

The MICE Blog

JANUARY 15, 2024

Over 80 students fill positions in marketing, communications, PR, legal, finance, administration, content, brands and so on and work on this event almost full time and voluntarily, for which they receive study credits. This role plays a vital part in coordinating communication among all teams. I travelled to St.

Conference 264

Conference Advertising Speakers Communications 264

Smart Meetings

NOVEMBER 19, 2018

Two common ways they do this is by “bait and switch,” in which they falsely advertise a room that is better than what is being sold, or they say the official hotel block is sold out. Here are ways to prevent it: Communicate/Inform. Trademark infringement : Poachers will use the logo of an event owner to look like an official business.

Advertising 200

Advertising Social Media Attendee Website 200

Smart Meetings

SEPTEMBER 29, 2023

She earned a bachelor’s degree in advertising and design. To manage the team communication necessary to execute a great event, Dolecki develops a staff playbook. On EIC’s website , they can access numerous resources and FAQs. When she was young, she knew art wouldn’t necessarily offer her a lucrative career.

Certification 246

Certification Preparation Sponsors Education 246

Smart Meetings

JULY 24, 2023

Hartline suggested putting the snaky symbol on event websites and enlisting speakers to have conversations there to create excitement in advance of an event to get those conversations started. So, you can buy the guide, or take the course, but mostly just be a human, regardless of where you’re communicating with people.” and Europe.

Meeting 246

Meeting Social Network Advertising Social Media 246

Smart Meetings

DECEMBER 14, 2022

If there are separate teams at work here, you’ll want the vendor’s assurance that the knowledge transfer will be processed exactly according to your initial communication. What are the channels of communication to which I’m entitled to receive support? And what is the expected response time? And what value will they bring?

Vendor 219

Vendor Events Communications Communications 219

Dana Communications

JUNE 20, 2023

That’s why travel and tour companies and websites have built curated trip itineraries inspired by Elizabeth Gilbert’s Eat, Pray, Love , Cheryl Strayed’s Wild and Dan Brown’s The DaVinci Code , among many others, to lure people passionate about those stories. 117 or lkaniper@danacommunications.com today.

Culture 245

Culture Tourism Tourism Travel 245

Endless Events

APRIL 22, 2020

Let’s say you did your research and found that the average price for a five-hour course on crisis communication is $350. Contemplate including links to relevant items sold on the website in your virtual event. A great way to get a benchmark is to see how these online courses are priced.

Virtual Events 292

Virtual Events Affiliate Events Speakers 292

Dana Communications

JUNE 20, 2022

But your branding effort has to go deeper than just high visibility external branding—you need to think beyond your website, marketing communications and advertising campaign. The post Our Top Tips On How To Make Your Hotel/Resort Employees Brand Ambassadors appeared first on Dana Communications. Create The Culture.

Social Media 130

Social Media Training Advertising Communications 130

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. Developing a targeted customer relationship management plan is the most effective way to increase repeat customers.

Tourism 98

Tourism Tourism Marketing Marketing 98

Social Tables

OCTOBER 20, 2022

Continually connect with members of your audience by sharing behind-the-scenes video clips, sending reminder emails, offering exclusive promotions, advertising additional purchases, and sharing free content (templates, how-to articles, etc.) Use an intuitive event registration website. leading up to the event.

Registration 158

Registration Virtual Events Advertising Social Media 158

Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. On social media pages, link back to the business website and main event page, allowing your audience to quickly access all event content.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Social Tables

JUNE 17, 2021

By knowing your ideal customer, you can determine the images to feature on your website, the social media channels to focus on, where to spend your advertising budget, and which event trends will be important for your business. How will you communicate the value proposition through your website?

Planner 148

Planner Marketing Marketing Social Media 148

Traveler's Q

MAY 1, 2023

Through effective event branding, companies can communicate their values, mission, and vision to their target audience while providing them with an immersive experience that resonates with their brand. Through effective event branding, companies can communicate their values, personality, and message to their target audience.

Social Media 130

Social Media Website Audience Events 130

Tourism eSchool

MARCH 3, 2021

To address this gap, they identified a local boat hire business, and encouraged them to offer a day cruise for visitors, with the VIC team running the booking management and visitor communication side of the tour. They provide visitor information via Live Chat on their destination website and social media direct message channels.

Retail 98

Retail Social Media Website Tourism 98

Tourism eSchool

NOVEMBER 30, 2022

You can attract your Ideal Customers without a strong brand, however it makes your marketing efforts so much easier and more successful if you have a clear and consistently communicated brand message throughout your business. What elements make up a Brand? Your Value Proposition. Your Experience. Personality / Tone of Voice.

Tourism 93

Tourism Tourism Social Media Website 93

Travel Daily Media

AUGUST 23, 2022

It is a unique opportunity to be in the same room with hotel and industry leaders in digital marketing/ advertising, sales, commercial, and revenue management. Digital Essentials: Best practices for optimising conversion on your website. Topics for discussion at the conference include: The new customer, The new customer journey.

Conference 100

Conference Marketing Marketing Advertising 100

Sojern

AUGUST 24, 2021

For all these reasons, hoteliers find themselves at an inflection point with an impetus on driving travelers to their direct websites and converting more direct bookings. The right method of data collection is key to building actionable audiences for full-funnel advertising and to build those deeper connections with your guests.

Website 110

Website Booking Advertising Promotion 110

Tourism eSchool

AUGUST 31, 2021

Has its own dedicated event website. Online: On your social media profiles and on your website. Publish your Event info on a Relevant Website. Information about your event needs a home on a website. Information about your event needs a home on a website. Communicate on Email. Attract large numbers of people.

Social Media 91

Social Media Media Promotion Tourism 91

Sojern

NOVEMBER 29, 2021

Increase Your Website’s Readability in 3 Simple Steps. Communicate clearly and succinctly with relevant content. SEO is the process of improving the quality of content on your website in order to improve your ranking on search engines like Google and Bing, which will then improve the quality/quantity of traffic to your website.

SEO 89

SEO Website Advertising Booking 89

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Like event marketing, digital marketing is just one part of the advertising industry. newsletters, special promos, ad retargeting ) Websites (e.g., What is digital marketing? Streamline your efforts.

Marketing 78

Marketing Marketing Social Media Advertising 78

Traveler's Q

SEPTEMBER 7, 2023

Get To Know Your Target Audience One of the most critical aspects of successful marketing and communication is understanding your target audience. Build A Professional Event Website Building a professional event website is key to managing and organizing successful events.

Social Media 130

Social Media Promotion Media Marketing 130

Bizzaboo

APRIL 19, 2023

Your event message should communicate the benefits of attending your event and answer the question: “What’s in it for me?” Not being able to communicate the value proposition through your marketing efforts is a sign that the event content must be better organized and articulated. Promote your event early and often.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

JANUARY 8, 2024

It involves various marketing strategies and tactics, such as social media campaigns, email marketing, content creation, and advertising. A strong brand communicates professionalism and can instill confidence in potential sponsors, leading to increased revenue opportunities.

Conference 105

Conference Social Media Sponsors Registration 105

Bizzaboo

AUGUST 7, 2023

Use a secure system to manage registrations, track attendance, and communicate essential updates to attendees. Using Targeted Advertising Campaigns Home in on your target audience through dynamic social media advertising. Craft ad content that sparks excitement, clearly communicating the benefits of attending your event.

Registration 92

Registration Social Media Events Advertising 92

AltexSoft Travel

FEBRUARY 15, 2022

And not only does it adapt the menus, but also advertising campaigns, website pages, and entire business plans to attract local foodies. Localization means adapting a website or other digital product for a new region. For example, it serves spicy vegetarian Dosa Masala Burgers in India and shrimpy Ebi Burgers in South-East Asia.

Website 52

Website Travel Travel SEO 52

Conferences that Work

AUGUST 5, 2024

Their polished advertising and marketing were seductive, but the fine print, if it existed, often hid unpleasant surprises. My website developer, who can handle the infrequent but knotty problems I can’t resolve, despite my IT background. Most of the time, this strategy worked out fine. The garage owner who reliably fixes our cars.

Advertising 96

Advertising Social Media Consulting Production 96

Sojern

DECEMBER 8, 2021

Hashed emails allow you to communicate across these platforms and devices. Hashed emails are critical for addressable advertising moving forward. . Hashed emails are critical for addressable advertising moving forward. . To do so, ensure you have the right to collect and use emails for marketing and advertising.

Preparation 75

Preparation Advertising Website Booking 75

DCI

MARCH 1, 2022

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.

Marketing 91

Marketing Marketing Advertising Remote 91