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The challenge with event ROI is therefore not only how to measure it, but what metrics to measure to prove event ROI in the first place. Event goals can concern: increased number of registrations, ticket sales, increased event engagement, lead generation, brand exposure, advertising opportunities, networking opportunities, and more.
“You have to know what you’re trying to accomplish before you even try and think about doing the technology,” urged Brandt Krueger, technical producer, owner of EventTechnology Consulting and Smart Meetings’ event tech correspondent, during the Smart Chat Live! webinar, “Top Event Tech Tips From a Year of Change.”.
Eventapps. If your crowd is tech-inclined, you can add the survey to the eventapp you are using. If they were let down by your event, offer actionable solutions to make your sponsors whole. Check Your Event ROI. It’s also how many sponsorships and advertisers you were able to get.
And for a while, event tech platforms seemed to share that vision. “As As I talked to eventtechnology platforms, they said this is the future because they saw recurring revenue. But when the rubber met the road, I noticed platforms have moved away from the idea of advertising community as one of their selling features.”
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
Their primary mode of money is advertisements and tracking and being able to sell that data to people. At the end of my event, do I get to say “Delete it all” and it’s gone? . “Because I think yes, we absolutely want people to be able to opt-out. I’m a privacy guy, I like privacy.
By combining resources and cross-promoting, you’ll exponentially expand your event’s visibility and attract attendees who are genuinely interested in what you have to offer. Using Targeted Advertising Campaigns Home in on your target audience through dynamic social media advertising.
No matter what your goals, KPIs, budget, or team size, you’ll want most — if not all — of the following tools to make event planning and execution more manageable and better for everyone involved: Event registration software. Event planning and analytics software. Event marketing software. Mobile eventapp.
Ensure your eventtechnology partners are available for day-of event support. Conduct a final run-through of presentations and events. The Week of the Event Send two or three reminders and include any last-minute promotions or giveaways. Secure event management and planning software. Photo by RF._.studio
Contingency Funds No matter how meticulously you plan your event, it’s only a matter of time before unexpected expenses enter the equation. Software and EventTechnology You’ll also need event management technology, including a mobile eventapp , attendance tracking tools , and other solutions.
Here are the basics to make sure you cover: On-site costs Venue Event Staff Food and beverage Audio/visual and other tech Speakers and entertainment Transportation Swag and other handouts Security Event planner or on-site manager Event marketing and promotion Graphic design Social media and paid advertising Printed marketing materials Affiliate and (..)
But no matter the technology you choose to increase engagement, the general rule is that it should enhance the attendee experience, and not be a distraction. To guarantee that outcome, it’s important to set the foundation for your eventtechnology to thrive and for attendees’ engagement experiences to have a lasting impression.
This guide, will teach you how to create a successful event registration strategy that will help you secure event revenue and build event satisfaction among attendees, these event essentials can help any planner succeed and increase attendance for years to come. This is where the right eventtechnology can help.
Dedicating a portion of your event budget explicitly to sustainability initiatives is crucial, but you may find that these initiatives sit in different areas of your budget, including the venue, food/beverage, and so on. of organizers say event software has a major impact on the success of their events. A remarkable 62.9%
By answering these why’s, you end up with event intelligence that is cost-effective and fits with what you need. You don’t need to build the Sistine Chapel every single time with all the bells and whistles of big data, or the latest and greatest eventtechnology. Why is it important to know this?
Senior Director, Creative Technology, Cramer. Vincent Higgins is an eventtechnology expert with more than 20 years of experience in the industry. Currently, he leads Cramer’s Creative Technology team. Throughout his career, he has learned the importance of pivoting quickly to adapt to ever-changing technology.
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