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11 Actionable Virtual Event Marketing Ideas

Endless Events

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. Keep Marketing Efforts Going After The Event.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. Joe Mathieu.

MICE professionals

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New Year, New Resolutions for Event Marketers

Convene by PCMA

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. By focusing on how we want the recipient to feel at our events, it will allow us to design activations that foster genuine connection.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales.

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What’s Your Event Marketing Resolution?

Convene by PCMA

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. There are many moving pieces that comprise a digital marketing campaign: websites, email, SMS, search, social media, targeted advertisements.

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Don’t Skimp on Images in Your Event Marketing During COVID Times

Convene by PCMA

So, how can event marketers use visuals to drive audience engagement and event attendance? Advertising a diverse event that isn’t is disingenuous and potentially detrimental to your brand. Ninety-five percent of B2B buyers said they wanted shorter, highly visual content. Calm Health and Safety Anxieties.

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Conference Branding: The Complete Guide to Event Branding 

Bizzaboo

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?