Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

JUNE 1, 2018

Here are some tried-and-tested ways to keep people coming to your events. B2B Event Marketing Reloaded. In a Bizzabo study, around 87% of executives believe that live events will be instrumental in their B2B marketing strategy. To that end, here are 25 ideas that will help B2B companies stand out in their events.

Event Planning 214

Event Planning B2B Event Apps Registration 214

Convene by PCMA

JANUARY 6, 2025

The publicity frenzy was strategically masterminded by Universal Chief Marketing Officer Michael Moses, whose mission was to be just short of obnoxious, as he told theater owners at the films screening. If they dont see an event on LinkedIn or Facebook, they can see it on Instagram or display ads, in email, or even via direct mail.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Social Tables

NOVEMBER 12, 2021

How should I use event signage? . Event signage is used in a variety of ways. It can be used to advertise a brand, business, or product, as well as direct people to a physical location. . Incorporating branded staff t-shirts is a simple, effective way to turn people into walking advertisements for a business or event.

Advertising 148

Advertising Trade Show Events Event Design 148

Eventtia

SEPTEMBER 2, 2022

Attracting many attendees to an event won’t really bring too much value if they aren’t a good fit for the event, your business, and your sponsors. On the other hand, for the event planner selling more early-bird tickets can allow them to generate revenue faster and maintain a healthier cash flow.

Sponsors 118

Sponsors Advertising Prospect Events 118

Social Tables

MAY 14, 2019

Marketer(s) We’ll touch on everything that goes into a good marketing plan a bit later in this post, but trust us when we say you might want an expert to help you promote your event. This is where a strong event marketing plan comes into play — but there’s no one-size fits all. You might get rejected.

SEO 141

SEO Proposal Sponsors Events 141

Bizzaboo

JANUARY 8, 2024

By incorporating elements such as the event name, logo, color palette, typography, visual design, and overall aesthetics, event branding aims to deliver a cohesive and consistent experience for attendees, sponsors, and stakeholders. What is Event Branding? What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Bizzaboo

MARCH 13, 2023

But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 85

Virtual Events Registration Promotion Social Media 85

ITA Group

NOVEMBER 17, 2020

Many meeting organizer debates are currently taking place on whether a virtual conference can bring as much ROI to sponsors as an in-person conference. There are pros and cons to both types of events, but putting on your event marketing hat a little differently can help drive home the best return. Mark Fisher.

Sponsors 62

Sponsors Virtual Events Advertising Platform 62

Bizzaboo

OCTOBER 3, 2022

The more creativity an event planner possesses, the easier it will be to create authentic experiences that stand out from other events. For this reason, being able to multitask is a prerequisite to finding success as an event professional. Event Industry News . Events Council Industry Insights . Event Marketer

Certification 98

Certification Events Event Planning Communications 98

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Run an ad that includes a “Buy Tickets” button to promote event attendance on Instagram.

Promotion 88

Promotion Social Media Vendor Audience 88

Maritz Global Events

MARCH 3, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Data Protection.

Planner 90

Planner Social Media Events Site Selection 90

Bizzaboo

DECEMBER 19, 2018

We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.

Sports 105

Sports Advertising Events Trade Show 105

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Bizzaboo

SEPTEMBER 13, 2023

Are you using LinkedIn as part of your event marketing strategy? Are you wondering how to promote an event on LinkedIn? This article delves into the intricacies of leveraging this platform to its fullest potential, ensuring that your event reaches and resonates with your target audience.

Promotion 52

Promotion Conference Marketing Marketing 52

Eventtia

JUNE 2, 2023

Securing Sponsorships Build a list of target sponsors you’d want to support your event. You should also try to figure out how they can benefit from your event instead of solely focusing on your benefit. If it’s a fairly small team, you can let one person handle multiple roles. Remember that sponsorship is a two-way deal.

Organization 91

Organization Social Media Insurance Events 91

Bizzaboo

MAY 6, 2024

Event sponsorship is essential for event success and sustainability, providing necessary financial support, resources, and visibility. Even still, securing sponsorships is increasingly difficult due to budget constraints, shrinking sponsor dollars, and rising event costs. The solution?

Sponsors 59

Sponsors Events Benefits Panel 59

InEvent

JANUARY 28, 2022

Sponsorship packages are a powerful way to attract sponsors to your event. Discover their unique benefits, the different types of sponsorship packages, and what assets to offer in a sponsorship package. What is a sponsorship package?

Virtual Events 52

Virtual Events Advertising Sponsors Events 52

Bizzaboo

MAY 1, 2023

Miss an important detail, and you could jeopardize the entire event and risk upsetting clients, vendors, sponsors, speakers, and other attendees. Promote the conference on social media and through email marketing campaigns. Confirm attendance with sponsors and partners. Create all marketing materials.

Event Planning 52

Event Planning Conference Marketing Marketing 52

Eventtia

MAY 27, 2024

For event planners and organizers, evaluating how an event performs is crucial to ensure you can run even better events by learning from your mistakes and building on what worked well. You’ll be surprised about the information they can give about the event’s execution and planning that would otherwise get lost in the shuffle.

Sponsors 62

Sponsors Events Social Media Speakers 62

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.

Management 98

Management Advertising Events Consulting 98

MeetingPool

MAY 28, 2022

We sat down with Stephan to discover how her word-of-mouth marketing and audience growth strategy excels for events and year-round engagement, challenges and trends she is seeing in event marketing and the most important lessons she has learned along the way as an event tech founder.

Audience 52

Audience Marketing Marketing Registration 52

Bizzaboo

MARCH 13, 2023

But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 52

Virtual Events Registration Promotion Social Media 52

Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

Promotion 52

Promotion Social Media Registration Sponsors 52

Eventtia

OCTOBER 20, 2022

Identify required documents, both those required by the event team (internal) and external stakeholders like sponsors, talents, and vendors. Securing event sponsorships. Create a shortlist of prospective sponsors and then create well-written sponsorship proposals for each (keep them personalized if possible.)

Event Planning 62

Event Planning Vendor Registration Social Media 62

Eventtia

MAY 20, 2022

Just about anything that you can brand with a company logo is fodder for an event swag bag. The trick that makes swag bags effective is that amongst all the free stuff is usually marketing or advertising material. But with so many events being pushed online thanks to COVID, how does that concept work now? Follow-up kit.

Virtual Events 77

Virtual Events Conference Events Banking 77

Social Tables

AUGUST 9, 2022

Now that you’re getting the hang of how to organize a golf tournament, it’s time to discuss getting people to your event through the power of event marketing. If you have the budget, printing hard copies of your golf tournament advertisements is always a good idea. Promote and sell tickets.

Organization 78

Organization Social Media Venue Website 78

Alcor Mice

JANUARY 26, 2021

Since then, companies have continued exploring different ways to create a perfect virtual event. According to Bizzabo, as much as 93 % of event marketers have incorporated virtual events into their strategy for 2021. Once you’ve come up with a solid concept and theme, it’s time to bring your idea to a sponsor.

Virtual Events 52

Virtual Events Social Media Rehearsal Registration 52

Eventtia

AUGUST 3, 2022

Here is what you need to account for: Manager payroll Event sign-in and registration (using electronic signatures ) Website and tech-related costs Public and regulatory consultations. Marketing and promotion costs. It can be easy to miss the marketing phase out of your event’s budget, given how late it usually comes in the process.

Events 62

Events Event Planning Virtual Events SEO 62

Eventtia

SEPTEMBER 9, 2022

Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Write articles on topics relevant to the event. You can post them on your company blog or submit them to other publications (including speaker and sponsor blogs) to earn valuable backlinks.

Social Media 62

Social Media SEO Public Relations Events 62

Eventtia

JANUARY 13, 2023

It’s the process of creating a unique brand identity for your event, including logos, slogans, and other visuals that will make it stand out among others. Branding can help you attract more attendees and sponsors, as well as boost the visibility of your event in the public eye. Developing a Comprehensive Event Marketing Plan.

Social Media 48

Social Media Events Promotion Audience 48

Eventtia

JUNE 13, 2023

If you can precisely define and understand your target audience, you’ll be able to tailor more effective marketing and promotion strategies and attract the right attendees. The first thing you should do to identify the right target audience for your event is to conduct market research.

Social Media 48

Social Media Registration Events Audience 48

Stova

MARCH 16, 2023

It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global event marketing Victor Torregoza : “We are living and working in a data-centric economy. That applies to us as consumers and it applies to us as individuals.

Events 40

Events Technology Technology Consulting 40