Remove Advertising Remove Networking Remove Public Relations
article thumbnail

Smart Moves in Mexico, Atlanta and More

Smart Meetings

Having served in both sales and operational roles over the past 20 years, Nichol brings strong experience and an extensive network. Najera has honed his skills in marketing throughout his two decade career, working across various sectors, including advertising and hospitality.

eCommerce 265
article thumbnail

When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. Today, with opportunities such as CTV, digital billboards, and the popularity of video on social networks, high-value impressions are no longer too costly for B2B event organizers. Joe Mathieu. 3 Considerations.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Privacy Policy Changes and the Potential Impact on Digital Marketing

The Abbi Agency

Odds are, your friend may have visited a website to look at leashes before or after your conversation, and the e-commerce business whose site she visited has utilized her data to find connections in her network who share similar interests. Do these changes spell the end of digital advertising? Not at all.

Marketing 200
article thumbnail

START Summit injects innovation into Europe’s startup conference scene

The MICE Blog

Afterwards I spoke with Jan Bohe, Managing Director Communications and Chiara Britschgi, Head of Public Relations from START Global and here I share the insights with you. Global Network To extend the entrepreneurial spirit beyond St. Many companies are familiar with START Global and actively seek to recruit START alumni.

article thumbnail

5 Lessons From the ‘Wicked’ Movie Marketing Campaign

Convene by PCMA

Start an event podcast, design-branded photo filters for registrants to share with their networks, or post behind-the-scenes content like booth set-up. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

article thumbnail

Marketing Communications Strategy: What It Is and How to Tailor It to Your Company’s Needs ?

Motivation Excellence

Online advertising through options like Facebook and AdWords. Offline advertising options like billboards, television and newspapers. If you are operating on a limited budget, the cheapest way to achieve results is through public relations. The number of sales you get from public relations. Sponsorships.

article thumbnail

Don’t Skimp on Images in Your Event Marketing During COVID Times

Convene by PCMA

Advertising a diverse event that isn’t is disingenuous and potentially detrimental to your brand. We must be careful to avoid images of huge crowds, packed session rooms, people networking over buffet tables, and anything else that will exacerbate health and safety concerns. Calm Health and Safety Anxieties.