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Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. The good news is that sponsorship spending is forecast to surpass other forms of marketing and advertising in 2019, according to an IEG report.
A while ago, the Event Brew talked about social networks , wondering whether it was time to log off. There’s no replacement for online advertising. ” “ The cost of advertising on social platforms has skyrocketed ,” he adds. ” Lean On Your Sponsors. “You can still get in front of people.
Well, that’s the wifi network, right? When you’re looking through and it says, “List all the wifi network names,” and everything like that. Get a sponsor on board for naming the wifi network after them. So the network name will maybe name it as is Red Bull Rocks. Super duper easy.
These platforms offer a single digital access point for people to attend webinars, read exclusive content, and network with others. Source Event Sponsors One of the biggest hurdles for event planners is cost. Instead of trimming event perks to meet your budget, you can source sponsors to make events more affordable.
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Utilizing Paid Advertising: Consider investing in paid advertising on social media and search engines to reach a wider audience.
However, most planners have a tendency to just stick to prominent social networks like Facebook and Twitter. If it’s a company conference you’re arranging, then LinkedIn of all networks is the spot to be advertising it. Sponsored updates can be seen on a user’s update stream and even on their mobile devices.
On-site branding should be just one category in your sponsor inventory. Others include digital/print advertising, thought leadership, attendee/networking experiences, and VIP events. The first two steps are critical for organizing your sponsor data for analysis. Add a column to sort your sponsor inventory by type.
Event sponsors want to see as much return on their investment as possible. It’s up to you to boost your event’s value, and a feature in your event platform can certainly sweeten the pot for sponsors. Offer sponsorship levels that allow brands to advertise in your event app with banners, freebies, deals, promotional emails, and more. .
One final disclaimer before we dive in: this is not sponsored content ; no event platform paid to be featured on this list. The possibilities are truly endless when designing a custom floor plan for your Remo event that immerses attendees to any imaginable location (trade show floor, the moon, the beach, relaxing networking lounge).
Also, it’s very easy to please your sponsors with the tools that they give you.” And the best show for our attendees, partners, and sponsors.” That could be networking. ” Sponsors, too, benefit from Remo. Also, their designs are excellent. They can do so much for your brand.
Odds are, your friend may have visited a website to look at leashes before or after your conversation, and the e-commerce business whose site she visited has utilized her data to find connections in her network who share similar interests. Do these changes spell the end of digital advertising? Not at all.
Event goals can concern: increased number of registrations, ticket sales, increased event engagement, lead generation, brand exposure, advertising opportunities, networking opportunities, and more. Event platforms do cost more money upfront, but ultimately, they help planners get their content, sponsors, and brand seen by more people.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. How satisfied were you with speakers/content/networking opportunities? How did you hear about our event?
She earned a bachelor’s degree in advertising and design. It is a non-profit that organizes practitioner-based events and workshops and brings together companies to explore enterprise improvement methods, exchange best practices and network. When she was young, she knew art wouldn’t necessarily offer her a lucrative career.
Community engagement Due to the constant turnover of team members and the tight schedule to prepare for the event in March, there’s limited time for year-round community engagement It’s necessary to keep community engagement for the entire year to advertise the event but also to advertise the new positions for event management.
So, I think you would still be considering if you’re having an expo hall, one-on-one in-person networking sessions and general sessions, multiple breakouts and everything going concurrently and all of that being wrapped into a beautiful platform. And the mixed impact of it, depending on how engaging the sponsor is.
While it’s in man’s nature to network, it can be done a whole lot better when the space we’re in inspires us to talk and exchange ideas. How about the entertainment, sponsors, and software? Simply Measured is useful in understanding engagement, and Boostable is an advertising must-have. The Latest Guide to Event Promotion.
From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Bonus tip: Add direct links to sponsor pages, speaker profiles, and other participating business sites to further expand the event’s reach.
Consider extending your reach with collaborators through sponsored content, barter campaigns, emails and promotional offerings and think about breaking out of the bubble by considering companies, influencers, and audiences that arent immediately obvious. Instead of the official movie site, he was taken to an adult website.
How does the power of event networking extend beyond the buyer pool? Pre-Event Exhibitor Networking Sets the Stage for Collaboration Another way to tap into exhibitor symbiosis is to facilitate networking between exhibitors both before and during the event. Collaboration can take multiple forms: Collaborative Panels.
Provide really good learning opportunities, great content, great opportunities for sponsors. You know, very much in the same way that many advertisers do now digitally. But when it comes to your network, reach out to your network, ask for ideas, and tips, and knowledge, and share what do you do” Conclusions.
The #EventProfs community is a strong network of event professionals who’ve come together worldwide to share their ideas and insights and seek support in the ever-evolving event industry. But when the rubber met the road, I noticed platforms have moved away from the idea of advertising community as one of their selling features.”
Yet, it’s no secret that attracting new sponsors for virtual events can be easier said than done. Proving a virtual event’s value to potential sponsors can be easier said than done, and making the right impression to prospective new sponsors for your event is crucial (and challenging).
They compare total hotels’ spendings on classic advertising in such metasearch engines as Google and Bing to total investments in partnering with industry-specific metasearch platforms (Google Hotel Ads, TripAdvisor, Trivago, etc.). Metasearch engines get their revenue from advertising. Investments in ads vs. metasearch engines.
Are you planning an event and need sponsors to support your vision? But how do you effectively approach potential sponsors and get them to respond positively to your sponsorship request letter? In this article, we’ll guide you through emailing potential event sponsors and provide a sponsorship email template too.
Here’s how the three biggest platforms break down and social media tips for each: Facebook Facebook offers up targeted advertising functionality that allows marketers to reach hyper-specific segments of users. Use it to spread the news, share fun tidbits, and tag your sponsors and speakers. Seek out sponsors to help finance the event.
Some popular marketing channels include: Social media Email marketing Paid advertising Public relations Content marketing For example, if you host a trade show, you might use social media to promote your event to potential attendees. A simple way to do this is to include sponsors’ logos and brand colors on marketing collateral.
Networking events. At the same time, attendees can network with other job seekers and many different employees. Advertise Your Event. Depending on how many positions you’re trying to fill, it may be worth putting advertising dollars behind your event content to ensure more people see it. Hackathons. Competitions.
Help current students see the potential that the future holds while they make networking connections that could be beneficial after graduation. Mix it up by hosting quidditch matches in the park or advertise a community-wide LARPing (live action role play) competition on campus. Invite artists, activists, and entrepreneurs.
This section should highlight the unique benefits and value of attending, such as keynote speakers, networking opportunities, educational sessions, entertainment, and other features that set your event apart from others in your industry. Providing transparent, concise details about the sponsorship and exhibitor opportunities is a must.
Open to full-time university students between the ages of 18-25 and young professionals under the age of 30 in the fields of creative communications, advertising, or marketing, the Academies feature keynote sessions from industry experts, workshops, and a 24-hour hackathon.
Attendees, employees, participants, spectators, sponsors, suppliers and volunteers are some of the key stakeholders of event tourism. Also, people are still unaware of the various events taking place in different parts of the world because of inadequate advertising campaigns by the event organisers. is spread through digital media.
While advertising, social media, and marketing are all extremely valuable assets, boosting your referral business could be the solution for taking your company to the next level. Networking is the quickest way to meet other event professionals in a position to refer business to your company. Volunteer Your Time.
Sponsors get more value from events and shift their advertising budget into experiential activations? Professionals, who meet online, gather regionally as a group for networking? Sponsors can host and facilitate local meetings? It Will Look Different, But What If The Difference is a Better Product Than Before?
When you send employees to conferences or trade shows, remind them to be ready to network with potential clients using business cards and friendly, informal text messages. If you sponsor media programs via advertisements, have the host briefly mention the winner’s name and accomplishments on air in connection with the company.
Some best practices to keep in mind include leveraging social media to build buzz around your event, partnering with relevant influencers and sponsors, creating compelling content that engages your audience, and conducting timely market research. It may also highlight important individuals involved, such as guest speakers or event sponsors.
Master multitaskers: The most adept event planners can juggle many responsibilities, including selling tickets, advertising the event, booking speakers and sponsors, finding a venue, and handling logistics, among countless other tasks. Join Events Industry Networking Groups.
But when it comes to advertising virtual events, being salesy is perfectly fine. As such, using promotional tactics like pop-up ads, banner advertisements, and other calls to action on your channels is OK. In light of this, it’s critical to highlight engagement and networking opportunities on your event website.
Ethical marketing requires being transparent and honest in advertising and sponsorships, particularly as consumers are becoming more conscious of the impact of their purchasing decisions and are actively seeking out companies with corporate social responsibility (CSR) policies that align with their values.
Utilize social media, email marketing, partnerships, and traditional advertising to build awareness and excitement. From Q&A sessions and live polls to networking opportunities and hands-on workshops, ensure plenty of chances for attendees to participate actively. Failure to plan for these possibilities can result in chaos.
A LeadsCon Connect participant attempts to complete his Networking Bingo game by doing an activity listed in one of the board’s squares: Meet a LeadsCon speaker. One social aspect of the event in particular was a hit with participants — a happy hour reception on the first night of the event that included Networking Bingo. “We
Many meeting organizer debates are currently taking place on whether a virtual conference can bring as much ROI to sponsors as an in-person conference. As a meeting organizer, it is in the best interest of your sponsors to help them reach their event marketing goals whether an event is virtual, hybrid or in person. Mark Fisher.
You’re all ready to go with a great line-up of speakers, sponsors, and breakout sessions. An event may sound great until a potential attendee clicks to find it’s 6 hours long with no breaks, and no time for engagement or networking! Reserving a budget for paid social advertising can bring your event in front of new audiences.
Referral network. Ask your client contact if there’s someone they work with that they feel would enjoy joining you and invite a third person to be your guest and learn more about their business from two perspectives, thus doubling your networking potential. Network like a Boss. Some networking is best done in an unfamiliar pond.
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