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Euphoric Advertising in a (Somewhat) Post-Pandemic Society

Dana Communications

Two years after the pandemic began, the advertising climate has changed. An optimistic move forward that doesn’t claim that we’re positively post-pandemic, but just that we choose not to allude to pandemic-ness in advertising for the most part. That’s not to say that advertisers have forgotten about the pandemic. Every day.

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Travel Advertising Today & in a Cookieless World

Sojern

Digital advertising as we know it is changing. Google announced in early 2020 that they would be joining many other browsers, most notably Safari and Firefox, in sunsetting the 3rd party cookie in 2022–a technology that’s been used for targeting in digital advertising for years. A Digital Advertising Revolution–Then to Now .

MICE professionals

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. Add to that the availability of B2B data relationships within these platforms and future event attendees become discoverable, regardless of where they may be spending their time online or offline. Joe Mathieu.

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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

In today’s digital age, having a strong online presence for your event is crucial in reaching out to a wider audience and boosting attendance. In this article, we’ll look at some of the top strategies you can use to maximize your event’s online presence.

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300 Travel Marketers Weigh in on Digital Advertising

Sojern

We asked questions about the future of advertising, how they are responding to the Cookieless future, and what opportunities they saw as countries reopened. We found: Most companies (88%) have increased or kept their digital advertising strategy budget the same since COVID-19. To find out more of the results, download the report.

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4 Best Practices for Successful Online Hotel Advertisements

Social Tables

Hotel advertisements should be an important part of any hotel’s digital marketing plan. But, if you want to maximize your return on your investment, follow these four best practices for hotel advertisements. Hotel advertisements can drive site traffic, push specials, and amplify your brand. Click To Tweet. Click To Tweet.

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10 Ways to Build Trust With Customers Online

Tourism eSchool

Neilson’s Global Trust in Advertising – Australia : Asked Australian’s the question “To what extent do you trust the follow advertising”. The top 2 most trusted forms of advertising were Recommendations from friends and family (83%) Consumer opinion posted online (66%) So why is this research so important?

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