Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. Add to that the availability of B2B data relationships within these platforms and future event attendees become discoverable, regardless of where they may be spending their time online or offline. Joe Mathieu.

Advertising 105

Advertising Marketing Marketing B2B 105

Endless Events

NOVEMBER 1, 2022

It’s a good idea to have an event platform for in-person events just in case you need to take your event online at the last minute. You only need a decent camera, audio, and an event platform to take your in-person event into the online realm. . Offer significant discounts for online-only tickets to encourage more signups. .

Platform 330

Platform Event Apps Events Online 330

Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics. One excellent example is VRBO.

Marketing 243

Marketing Marketing Advertising Audience 243

Advanced Travel and Tourism

FEBRUARY 17, 2022

That said, if you’ve been relying on significant third-party data for your advertising strategies, you’ll need to shift your efforts to first-party-focused methods in 2022. Don’t collect more data than you need, and be transparent with your audience and how you use their data and what you’re doing to ensure a safe online experience.

Advertising 245

Advertising Website Social Media Audience 245

Sojern

AUGUST 23, 2021

We asked questions about the future of advertising, how they are responding to the Cookieless future, and what opportunities they saw as countries reopened. We found: Most companies (88%) have increased or kept their digital advertising strategy budget the same since COVID-19. To find out more of the results, download the report.

Advertising 94

Advertising Marketing Marketing Travel 94

AltexSoft Travel

JANUARY 31, 2020

Just a couple of examples: electronic tickets were first developed for fare ticketing, while one of the first online booking systems was built by airline distribution company SABRE. Airline companies were also the first to practice eCommerce by founding and operating online travel agencies (OTA). Advertising stopover destinations.

Airlines 121

Airlines Advertising Marketing Marketing 121

Endless Events

JUNE 29, 2020

As a result, event organizers are making use of available technologies such as virtual reality (VR), online collaboration, and streaming at venues in conjunction with contactless solutions for safe operations. . Advanced Advertising Techniques . Contingency Planning . Utilize AR and VR For An Enhanced User Experience.

Advertising 327

Advertising Events Technology Technology 327

Advanced Travel and Tourism

FEBRUARY 3, 2022

Cisco predicts that over 82% of consumer online traffic will be in video form in 2022. Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. From small to large budgets, video can and should play a part in your content strategy.

Trends 245

Trends Marketing Marketing Social Media 245

Conferences that Work

MAY 16, 2022

Here are the lessons I learned from this online workshop. Sessions are often advertised as “workshops” that aren’t. I had never tried to run a one-hour online workshop before. Additional concerns when a workshop is online. Online, I needed two assistants — thank you, Don and Carrie Fischer !

Online 118

Online Rehearsal Logistics Advertising 118

Social Tables

SEPTEMBER 7, 2017

Hotel advertisements should be an important part of any hotel’s digital marketing plan. But, if you want to maximize your return on your investment, follow these four best practices for hotel advertisements. Hotel advertisements can drive site traffic, push specials, and amplify your brand. Click To Tweet. Click To Tweet.

Advertising 60

Advertising Online Website Prospect 60

Endless Events

FEBRUARY 28, 2023

Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. Create an Event Community Online communities are virtual spaces that bring like-minded people together. Since your audience isn’t limited to a single location, small online events can increase your overall reach.

Sponsors 304

Sponsors Fashion Virtual Events Promotion 304

Smart Meetings

FEBRUARY 22, 2022

Hybrid events—whether they are conferences, expos or training courses—are meetings that can be accessed in person at a physical location, or remotely via an online platform. Read More : How to Keep the C-level Engaged In-person and Online. Begin by advertising your hybrid event via your social media platforms.

Social Media 246

Social Media Remote Online Audience 246

Advanced Travel and Tourism

JUNE 30, 2021

According to statistics from Status Labs , 79% of online users said they trust online reviews a much as recommendations from friends or family members. Compared with traditional advertising, this type of content can be incredibly persuasive and trust-building. These details can help current and future advertising plans.

Benefits 246

Benefits Marketing Marketing Social Media 246

The Abbi Agency

MARCH 30, 2021

Privacy Is Changing Online Marketing – Are You Ready? This ability to target granularly is particularly beneficial for small businesses who have hundreds (not thousands) of dollars to spend on advertising. Do these changes spell the end of digital advertising? Contextual advertising is another avenue to explore.

Marketing 200

Marketing Marketing Advertising Website 200

Advanced Travel and Tourism

SEPTEMBER 9, 2021

Think about going mobile with advertising, websites, entrance tickets, and more. Look for Ways to Increase Online Exposure. Since people are more hesitant about their travel plans, they’re doing more online research before committing to a place.

Marketing 264

Marketing Marketing Tourism Tourism 264

Smart Meetings

DECEMBER 8, 2021

These recordings can also be used elsewhere either as marketing material or as a pay-per-view service post-event to advertise the quality of talks and boost revenue after the event has finished, further future-proofing the event. Take Networking Online. Read More : West Hollywood Takes to Virtual, Sees Amazing Results.

Technology 246

Technology Technology Networking Seminar 246

Endless Events

OCTOBER 11, 2022

That might mean giving your sponsors advertisements, sponsored sessions, or shoutouts during the event. . Post your event on SponsorMyEvent , which is an online marketplace for sponsorships. If you’re looking for relevant sponsors for your event, why not see who your attendees follow online? . How can you boost your margins?

Sponsors 296

Sponsors Social Media Events Online 296

Smart Meetings

JANUARY 1, 2019

More than four billion people are online and more than three billion people are active on several social media platforms. Post-crisis is also an important time to be active online. Facebook recently streamlined event advertising with the reintroduction of search ads. That’s a mistake,” Burns says.

Social Media 279

Social Media Media Consulting Sponsors 279

Tourism eSchool

JANUARY 15, 2023

Neilson’s Global Trust in Advertising – Australia : Asked Australian’s the question “To what extent do you trust the follow advertising”. The top 2 most trusted forms of advertising were Recommendations from friends and family (83%) Consumer opinion posted online (66%) So why is this research so important?

Online 89

Online Social Media Website Advertising 89

Smart Meetings

MAY 20, 2022

It’s just taking the stuff that we knew from our in-person events about good production and applying them to online events,” he explained. Making the tech for online events easily portable and keeping the production value high—that’s an area of current growth for the industry, Krueger explained.

Platform 264

Platform Technology Technology Event Apps 264

Endless Events

FEBRUARY 7, 2019

This free online program is designed for all kinds of task management. One of the top ticketing solutions, Eventbrite makes it easy to register people for events online. Event planners can easily get the word out about their event and advertise through Eventbrite. The cards and boards are completely customizable. Eventbrite.

Planner 396

Planner Management Automation Events 396

Smart Meetings

JULY 12, 2024

Najera has honed his skills in marketing throughout his two decade career, working across various sectors, including advertising and hospitality. Axel Najera Axel Najera, Fairmont Mayakoba Fairmont Mayakoba appoints Najera to the role of assistant director of marketing.

eCommerce 265

eCommerce Public Relations Site Selection Hospitality 265

Traveler's Q

SEPTEMBER 14, 2023

In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. Moreover, a website also facilitates the registration and ticketing process, allowing attendees to purchase tickets and register for the event online.

Website 130

Website Online Social Media Registration 130

Smart Meetings

MARCH 3, 2023

Formerly a postgraduate in public relations and advertising, working with technology clients as a PR executive, a vacation to the Cayman Islands was all it took to change Pereira’s career trajectory forever. “I Like Pereira, Goodman also worked in marketing and advertising.

Event Planning 246

Event Planning Advertising Hospitality Public Relations 246

Hotel Engine

NOVEMBER 1, 2022

Online review sites are a go-to tool for many of us seeking to assess hotels, restaurants, attractions and anything else we may be thinking of spending money on. This post outlines the good and the bad of online hotel reviews and provides some tips to help you get the most out of online review sites. Where Online Reviews Help.

Online 98

Online Booking Travel Travel 98

Endless Events

MAY 27, 2020

On the contrary, the online world has the potential to offer even more reasons for a sponsor to want to work with you on a virtual event. Harness The Power Of The Online Landscape. There’s a reason why a handful of years ago, every company that wanted to stay afloat moved their efforts online.

Virtual Events 279

Virtual Events Sponsors Social Media Events 279

Endless Events

JUNE 1, 2020

There are several ways to monetize a virtual event, and digital advertising is one of them. Think about it – how awesome would it be if sponsors offered exclusive online offers? Think vouchers for online courses, Amazon gift cards, a free 30-day trial for a digital product or service, and so on so forward.

Virtual Events 351

Virtual Events Sponsors Event Apps Events 351

Advanced Travel and Tourism

AUGUST 12, 2021

But advertising during peak seasons (and down seasons) pays off more than companies realize. Think about what visitors will search online before and during their stays, and consider what they’ll want most during their vacation. After all, business is booked, so why focus on more?

Booking 246

Booking Marketing Marketing Social Media 246

Endless Events

APRIL 22, 2020

Instead of checking out virtual event pricing from other events, take a look at online course platforms. A great way to get a benchmark is to see how these online courses are priced. You can also throw a virtual goodie bag in there that includes something like a voucher for an online store selling something relevant to your audience.

Virtual Events 292

Virtual Events Affiliate Events Speakers 292

Advanced Travel and Tourism

MAY 8, 2024

Increased Brand Trust and Credibility 92% of consumers trust recommendations from friends and family over advertising (Nielsen). Engaging content inspires shares, comments, and discussions, fostering a vibrant online community around your destination. Let’s explore how it can elevate your marketing efforts.

Advertising 189

Advertising Website Audience Online 189

Smart Meetings

SEPTEMBER 29, 2023

She earned a bachelor’s degree in advertising and design. When it came time to prepare for the exam itself, she began early utilizing a study group, the CMP Pocket Prep app , the CMP handbook and EIC’s industry glossary —available online for free. When she was young, she knew art wouldn’t necessarily offer her a lucrative career.

Certification 246

Certification Preparation Sponsors Education 246

Endless Events

APRIL 4, 2022

“I’d rather be in a company that is paying for this service than that data getting used for advertisers, as is the case with most social networks. ” “So a lot of people, when they’re thinking about the virtual world and event technology, we’re trying to recreate the offline online.

Remote 66

Remote Event Technology Technology Technology 66

Endless Events

JUNE 10, 2022

It’s also how many sponsorships and advertisers you were able to get. There are a few ways to measure engagement for your event: Online mentions. It also means they want to continue the conversation, further boosting your event’s brand and online engagement. Create a thriving online community.

Meeting 348

Meeting Sponsors Audience Events 348

Endless Events

MAY 18, 2020

And it also works online, and it allows audiences to discover you in a way that de-risks the fact that they’ve never heard of you before. “With performance and events and live experiences, or even online experiences, where you have a talented person sharing their talent, what they’re looking for is discovery.

Attendee 367

Attendee Virtual Events Events Audience 367

Tourism eSchool

SEPTEMBER 19, 2021

3 Steps to Encourage Customer Advocacy of your Tourism Experience Online. Did you know that word of mouth marketing is one of lowest cost AND most effective forms of advertising for your tourism business or destination? By Rebecca White. Published on September 20, 2021. Deliver an outstanding experience to your customers. Over to you.

Online 90

Online Tourism Tourism Social Media 90

Smart Meetings

MAY 3, 2024

In this role, she discovered a strong interest in the organization and planning it took to put on the station’s Fall Preview, during which important advertisers would showcase fall programming and offer several days of entertainment. But now, she says, resources are everywhere, from texts and classes, to online materials and study groups.

Affiliate 264

Affiliate Human Resources Medical Meetings Advertising 264

Smart Meetings

JANUARY 31, 2019

Other actions you may want to think about include email or mail campaigns, targeted discounts, print media advertising, social media, SEO, paid online advertising and special events. To include all their customers would be cost prohibitive, but by focusing on the best customers, the cost of the event yields high returns.

Advertising 174

Advertising SEO Vendor Social Media 174