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Euphoric Advertising in a (Somewhat) Post-Pandemic Society

Dana Communications

Two years after the pandemic began, the advertising climate has changed. An optimistic move forward that doesn’t claim that we’re positively post-pandemic, but just that we choose not to allude to pandemic-ness in advertising for the most part. That’s not to say that advertisers have forgotten about the pandemic. Every day.

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Travel Advertising Today & in a Cookieless World

Sojern

Digital advertising as we know it is changing. Google announced in early 2020 that they would be joining many other browsers, most notably Safari and Firefox, in sunsetting the 3rd party cookie in 2022–a technology that’s been used for targeting in digital advertising for years. A Digital Advertising Revolution–Then to Now .

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Video Content Marketing Strategy: Don’t Forget This One Crucial Step

Advanced Travel and Tourism

According to a survey from Wyzowl , people are watching online videos for an average of 16 hours per week. We also know that people are twice as likely to share something online if it includes video. . If you want to get the best ROI for your video advertising and maximize your reach, you need a strategy. Amazon Fire Stick.

Marketing 246
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How Virtual Technology Can Future-proof Events

Smart Meetings

These recordings can also be used elsewhere either as marketing material or as a pay-per-view service post-event to advertise the quality of talks and boost revenue after the event has finished, further future-proofing the event. Take Networking Online. Read More : West Hollywood Takes to Virtual, Sees Amazing Results.

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A Digital Marketers’ Survival Guide for This Election Year

Advanced Travel and Tourism

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics. One excellent example is VRBO.

Marketing 243
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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

Each step usually goes something like this: Decide which product or service you wish to advertise. Define your advertising budget. Besides the benefit of understanding your audience better, with SEM, you can also elevate your destination to keep up with the fast-paced race of online ads.

Audience 246
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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. Add to that the availability of B2B data relationships within these platforms and future event attendees become discoverable, regardless of where they may be spending their time online or offline. Joe Mathieu.