Sojern

MARCH 18, 2021

Digital advertising as we know it is changing. Google announced in early 2020 that they would be joining many other browsers, most notably Safari and Firefox, in sunsetting the 3rd party cookie in 2022–a technology that’s been used for targeting in digital advertising for years. A Digital Advertising Revolution–Then to Now .

Advertising 97

Advertising Travel Travel Website 97

Endless Events

FEBRUARY 28, 2023

If you’re just starting out, you can create event communities on platforms like Facebook and Slack. These platforms enable businesses to grow tight-knit communities and allow users to share content. Event platforms like Eventbrite are also popular. And you can’t host your event and community in the same place, either.

Sponsors 304

Sponsors Fashion Virtual Events Promotion 304

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. Historically, B2C brands leveraged high-visibility impressions on television, billboards, and popular websites to gain brand awareness. Joe Mathieu. Read: Wasted impressions equal wasted money.). 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Advanced Travel and Tourism

FEBRUARY 3, 2022

Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Like what you see?

Trends 245

Trends Marketing Marketing Social Media 245

Smart Meetings

JULY 24, 2023

He also noted the downside of not having the platform available in Europe, having it so tied to Instagram (you can’t delete without deleting Instagram), that it lacks identity and has a weak algorithm that shows you a lot of random posts. That would be asking for trouble the way the platform has shifted to trolls today,” she said.

Meeting 246

Meeting Social Network Advertising Social Media 246

Advanced Travel and Tourism

AUGUST 11, 2022

The EU and many other countries have already adopted new laws that have changed our websites and the way we monitor website behavior. I.E. GDPR from 2019, where we all had to change our websites for users to opt-in to cookie tracking. This is greatly affecting website traffic because over 47% of people in the U.S

Marketing 246

Marketing Marketing Website Tourism 246

Smart Meetings

JANUARY 1, 2019

More than four billion people are online and more than three billion people are active on several social media platforms. She shared that most event professionals use social media for marketing, but are not completely utilizing the advantages each platform. billion active users. YouTube followed with 1.5

Social Media 279

Social Media Media Consulting Sponsors 279

Endless Events

JUNE 1, 2020

There are several ways to monetize a virtual event, and digital advertising is one of them. So consider including pop-up ads and banners promoting your sponsors to your event platform and your live-stream. Use Your Registration Platform. Include The Sponsors In Your Content. Employ Branded Breakout Sessions.

Virtual Events 351

Virtual Events Sponsors Event Apps Events 351

AltexSoft Travel

JANUARY 31, 2020

All of these factors make it hard for the airline to plan marketing campaigns and advertise their products. But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. The content gathered was hosted on the dedicated hub at MEC’s website.

Airlines 121

Airlines Advertising Marketing Marketing 121

Traveler's Q

SEPTEMBER 14, 2023

In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. Why Do You Need an Event Website?

Website 130

Website Online Social Media Registration 130

Endless Events

MAY 8, 2019

We are going to talk about how to turn your blog and audio into video, and we are going to tell you best practices and all of that fun stuff here for all of the different social media platforms. After 90 seconds, you’re going to lose a ton of engagement, so you don’t want to go past that really for any social media platform.

Social Media 293

Social Media Platform Events Advertising 293

Endless Events

APRIL 22, 2020

This will include things like speaker fees, entertainment fees, event platforms , the technical and production costs, and so on. Instead of checking out virtual event pricing from other events, take a look at online course platforms. Contemplate including links to relevant items sold on the website in your virtual event.

Virtual Events 292

Virtual Events Affiliate Events Speakers 292

Endless Events

OCTOBER 11, 2022

That might mean giving your sponsors advertisements, sponsored sessions, or shoutouts during the event. . This platform plays matchmaker between brands and events, helping you source more sponsorship requests in less time. To generate interest, you can announce a call for sponsors on social media, your website, and your email list.

Sponsors 296

Sponsors Social Media Events Online 296

EHL Insights

NOVEMBER 9, 2021

Indeed, not unlike other big platforms such as Booking.com , the COVID-19 outbreak was a time for change and self-reflection for the leader of travel review websites. More recently, TripAdvisor also expanded its business and subscribed to the affiliate programs of some of the leading accommodation websites such as Booking.com.

Affiliate 116

Affiliate Advertising Website Platform 116

Solimar International

AUGUST 29, 2021

Understanding what makes a travel destination website successful is crucial for anyone interested in reaching more potential travelers online. Sparking travel inspiration is a tough task, so we have compiled a list of the top 10 destination websites that inspire us and motivate us to imagine creative ways to entice travel plans.

Website 98

Website Tourism Tourism Promotion 98

Smart Meetings

DECEMBER 14, 2022

Look for one or two platforms that avoid bias and maintain honest reviews; we recommend G2 or Capterra. For instance, if you had a question about how to take your event ‘live’, the response here should be that the platform is simple enough for you to operate without external support.

Vendor 219

Vendor Events Communications Communications 219

Smart Meetings

NOVEMBER 26, 2024

She built her career in her dream field of advertising, working for large national and international agencies. Look at everything from the attendee perspective, reviewing your platforms and your registration site. Many in the oldest demographic are comfortable with texting and going to websites for information. Is it tabbable?

Registration 246

Registration Transportation Speakers Contracts 246

Social Tables

OCTOBER 20, 2022

Continually connect with members of your audience by sharing behind-the-scenes video clips, sending reminder emails, offering exclusive promotions, advertising additional purchases, and sharing free content (templates, how-to articles, etc.) Choose the right webinar platform. Choose a platform with a mobile app.

Registration 158

Registration Virtual Events Advertising Social Media 158

Sojern

JULY 27, 2021

A third-party cookie has long been the foundation of “addressable” digital advertising—targeting and tracking consumers on a 1 to 1 basis. Third-party cookies assist in tracking website visitors, collecting data, ad serving, retargeting, cross-site tracking, and most importantly, they help you drive direct bookings to your website. .

Marketing 112

Marketing Marketing Advertising Travel 112

AltexSoft Travel

MARCH 26, 2021

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. In this article, we will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership. Metasearch cost models.

Hospitality 119

Hospitality Advertising Website Booking 119

Social Tables

JUNE 1, 2023

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. On the business or organization’s primary website, link the main event page, or design a unique landing page for the event if one does not already exist.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Sojern

AUGUST 23, 2021

Retargeting is a cornerstone to digital marketing for travel marketers–and with good reason– 98% of visitors do not convert the first time they visit your website. Through retargeting, you can remind travelers of your offering long after they leave your website by showing them a relevant ad as they browse other sites. .

Advertising 104

Advertising Website Booking Prospect 104

Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Advertising 100

Advertising Audience Platform Social Media 100

Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Marketing 100

Marketing Marketing Advertising Audience 100

The Abbi Agency

DECEMBER 2, 2021

What it is: Analytics platform that can give you information about who is visiting your website, where they’re coming from, and what they’re interested in. These are essential details you’ll want to know when auditing your website. What it is: Email marketing platform to send promotional messages and updates to your email list.

Marketing 26

Marketing Marketing SEO Automation 26

Motivation Excellence

JANUARY 26, 2019

This may include direct email marketing, social media platforms, TV commercials, or print ads. Online advertising through options like Facebook and AdWords. Offline advertising options like billboards, television and newspapers. The number of website visits you get from social media shares. Sponsorships. Direct marketing.

Communications 130

Communications Communications Marketing Marketing 130

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. Developing a targeted customer relationship management plan is the most effective way to increase repeat customers.

Tourism 98

Tourism Tourism Marketing Marketing 98

Solimar International

DECEMBER 2, 2022

But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. TV, print, and radio advertisements prevailed as travelers and companies were still adapting to the nascent digital world.

Social Media 98

Social Media Media Tourism Tourism 98

DCI

FEBRUARY 17, 2023

We’ve often touted why economic development groups should consider Google for their display and targeted search advertising needs. While that is still an essential digital marketing strategy, we’re starting to recommend to clients that Bing ads should not be overlooked as a potential option for advertisers.

Advertising 52

Advertising Social Media Platform Audience 52

Sojern

MAY 11, 2021

Metasearch is a marketing or acquisition channel that drives qualified traffic to your website. For a traveler, they function as a rate comparison platform, allowing them to view an aggregated list of hotel room rates. Travelers can quickly see room availability, as well as the rates offered on different platforms, all in one place. .

Advertising 93

Advertising Website Booking Publishing 93

DCI

MAY 24, 2021

There has been a lot of chatter in the digital world about the new Apple iOS update and how it will impact the way destination marketing organizations (DMOs) advertise. The effects of the update will be seen across ad platforms, but one ad channel in particular is seeing the most change associated with Apple’s new policy.

Advertising 76

Advertising Website Consulting Audience 76

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Like event marketing, digital marketing is just one part of the advertising industry. newsletters, special promos, ad retargeting ) Websites (e.g., What is digital marketing? Streamline your efforts.

Marketing 78

Marketing Marketing Social Media Advertising 78

AltexSoft Travel

SEPTEMBER 16, 2020

Some big host agencies advertise their lead generation programs. consumer-faced website. hase up are an out-of-the-box consumer website (if you still don’t have any) or website-building tool and a user-friendly booking platform. consumer website. Lead generation. The software package may include. CRM system.

Affiliate 111

Affiliate Travel Agent Travel Travel 111

Traveler's Q

MAY 1, 2023

From customized interactive platforms to personalized email invitations, digital branding creates a unique identity for your event that attendees will remember long after it’s over. Feedback from attendees can be collected through surveys, interviews, and social media platforms.

Social Media 130

Social Media Website Audience Events 130

Crowdriff

JANUARY 21, 2019

Websites are well-known to be the average tourism marketer’s single most important piece of digital content. Snapchat may have been the first platform to popularize the Stories format, but this past year the big story (excuse the pun) was Instagram’s similar feature, which surpassed Snapchat’s popularity. million overall impressions.

Website 52

Website Tourism Tourism Marketing 52

Sojern

AUGUST 24, 2021

For all these reasons, hoteliers find themselves at an inflection point with an impetus on driving travelers to their direct websites and converting more direct bookings. The right method of data collection is key to building actionable audiences for full-funnel advertising and to build those deeper connections with your guests.

Website 110

Website Booking Advertising Promotion 110

Bizzaboo

APRIL 19, 2023

Some popular marketing channels include: Social media Email marketing Paid advertising Public relations Content marketing For example, if you host a trade show, you might use social media to promote your event to potential attendees. The example below may serve as a helpful reference for website design.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98