DCI

FEBRUARY 17, 2023

We’ve often touted why economic development groups should consider Google for their display and targeted search advertising needs. While that is still an essential digital marketing strategy, we’re starting to recommend to clients that Bing ads should not be overlooked as a potential option for advertisers.

Advertising 52

Advertising Social Media Platform Audience 52

The Abbi Agency

MARCH 30, 2021

Odds are, your friend may have visited a website to look at leashes before or after your conversation, and the e-commerce business whose site she visited has utilized her data to find connections in her network who share similar interests. Do these changes spell the end of digital advertising? Not really. Not at all.

Marketing 200

Marketing Marketing Advertising Website 200

Advanced Travel and Tourism

FEBRUARY 17, 2022

Third-party cookies — tracking codes placed on a website by someone other than the site’s owner — are going away soon. First-party cookies are still safe, allowing you to gain data from your website viewers on all browsers. And remember: you can still track valuable first-party analytics about your website visitors.

Advertising 245

Advertising Website Social Media Audience 245

Advanced Travel and Tourism

JULY 7, 2021

Some only utilize one platform and stop there. If you want to get the best ROI for your video advertising and maximize your reach, you need a strategy. For most people, those places include video platforms. Types of Video Marketing Platforms. Let’s look at some of the most common platforms and why they work.

Marketing 246

Marketing Marketing Social Media Advertising 246

Smart Meetings

JULY 24, 2023

He also noted the downside of not having the platform available in Europe, having it so tied to Instagram (you can’t delete without deleting Instagram), that it lacks identity and has a weak algorithm that shows you a lot of random posts. That would be asking for trouble the way the platform has shifted to trolls today,” she said.

Meeting 246

Meeting Social Network Advertising Social Media 246

Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Advertising 100

Advertising Audience Platform Social Media 100

Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Marketing 100

Marketing Marketing Advertising Audience 100

AltexSoft Travel

JANUARY 31, 2020

All of these factors make it hard for the airline to plan marketing campaigns and advertise their products. But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. The content gathered was hosted on the dedicated hub at MEC’s website.

Airlines 121

Airlines Advertising Marketing Marketing 121

Conferences that Work

NOVEMBER 18, 2024

How did someone like me —who thrived on the platform for years, posting over 80,000 tweets and amassing more than 8,000 followers — decide to move on? Over time, this website Conferences That Work grew to six million page views in 2023. However, a critical mass of active users concluded that engagement on the platform was not for them.

Social Media 67

Social Media Platform Media Social Network 67

Endless Events

FEBRUARY 28, 2023

If you’re just starting out, you can create event communities on platforms like Facebook and Slack. These platforms enable businesses to grow tight-knit communities and allow users to share content. Event platforms like Eventbrite are also popular. And you can’t host your event and community in the same place, either.

Sponsors 304

Sponsors Fashion Social Media Virtual Events 304

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Like event marketing, digital marketing is just one part of the advertising industry. newsletters, special promos, ad retargeting ) Websites (e.g., What is digital marketing? Streamline your efforts.

Marketing 78

Marketing Marketing Social Media Advertising 78

Solimar International

AUGUST 29, 2021

Understanding what makes a travel destination website successful is crucial for anyone interested in reaching more potential travelers online. Sparking travel inspiration is a tough task, so we have compiled a list of the top 10 destination websites that inspire us and motivate us to imagine creative ways to entice travel plans.

Website 98

Website Tourism Tourism Promotion 98

Advanced Travel and Tourism

APRIL 23, 2021

Digital privacy has been a hot topic for some time, and for the first-time tech leaders are making changes that could disrupt digital advertising for marketers across. The first big changes to hit the advertising world come from Tim Cook’s Apple. Hint: Facebook advertisers face the biggest challenge. iOS14 Update: What is it?

Advertising 246

Advertising Prospect Tourism Tourism 246

Advanced Travel and Tourism

FEBRUARY 3, 2022

Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Like what you see?

Trends 245

Trends Marketing Marketing Social Media 245

Advanced Travel and Tourism

AUGUST 11, 2022

The EU and many other countries have already adopted new laws that have changed our websites and the way we monitor website behavior. I.E. GDPR from 2019, where we all had to change our websites for users to opt-in to cookie tracking. This is greatly affecting website traffic because over 47% of people in the U.S

Marketing 246

Marketing Marketing Website Tourism 246

EHL Insights

NOVEMBER 9, 2021

Indeed, not unlike other big platforms such as Booking.com , the COVID-19 outbreak was a time for change and self-reflection for the leader of travel review websites. More recently, TripAdvisor also expanded its business and subscribed to the affiliate programs of some of the leading accommodation websites such as Booking.com.

Affiliate 115

Affiliate Advertising Website Platform 115

AltexSoft Travel

OCTOBER 27, 2023

The simplicity of the launch attracts even non-travel players: Over the past two years , a number of financial companies, retailers, and loyal clubs have presented their branded booking platforms. Plug-and-play platforms have many hidden limitations, preventing you from standing out in a saturated travel market. billion in 2022.

Platform 52

Platform Affiliate Online Website 52

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. Developing a targeted customer relationship management plan is the most effective way to increase repeat customers.

Tourism 98

Tourism Tourism Marketing Marketing 98

Solimar International

DECEMBER 2, 2022

But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. TV, print, and radio advertisements prevailed as travelers and companies were still adapting to the nascent digital world.

Social Media 98

Social Media Media Tourism Tourism 98

Social Tables

JUNE 1, 2023

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. On the business or organization’s primary website, link the main event page, or design a unique landing page for the event if one does not already exist.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Sojern

AUGUST 23, 2021

Retargeting is a cornerstone to digital marketing for travel marketers–and with good reason– 98% of visitors do not convert the first time they visit your website. Through retargeting, you can remind travelers of your offering long after they leave your website by showing them a relevant ad as they browse other sites. .

Advertising 104

Advertising Website Booking Online 104

Sojern

JULY 27, 2021

A third-party cookie has long been the foundation of “addressable” digital advertising—targeting and tracking consumers on a 1 to 1 basis. Third-party cookies assist in tracking website visitors, collecting data, ad serving, retargeting, cross-site tracking, and most importantly, they help you drive direct bookings to your website. .

Marketing 112

Marketing Marketing Advertising Travel 112

Social Tables

OCTOBER 20, 2022

Continually connect with members of your audience by sharing behind-the-scenes video clips, sending reminder emails, offering exclusive promotions, advertising additional purchases, and sharing free content (templates, how-to articles, etc.) Choose the right webinar platform. Choose a platform with a mobile app.

Registration 158

Registration Virtual Events Advertising Social Media 158

AltexSoft Travel

MARCH 26, 2021

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. In this article, we will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership. Metasearch cost models.

Hospitality 119

Hospitality Advertising Website Booking 119

DCI

MAY 24, 2021

There has been a lot of chatter in the digital world about the new Apple iOS update and how it will impact the way destination marketing organizations (DMOs) advertise. The effects of the update will be seen across ad platforms, but one ad channel in particular is seeing the most change associated with Apple’s new policy.

Advertising 76

Advertising Website Consulting Audience 76

Crowdriff

JANUARY 21, 2019

Websites are well-known to be the average tourism marketer’s single most important piece of digital content. Snapchat may have been the first platform to popularize the Stories format, but this past year the big story (excuse the pun) was Instagram’s similar feature, which surpassed Snapchat’s popularity. million overall impressions.

Website 52

Website Tourism Tourism Marketing 52

Smart Meetings

DECEMBER 14, 2022

Look for one or two platforms that avoid bias and maintain honest reviews; we recommend G2 or Capterra. For instance, if you had a question about how to take your event ‘live’, the response here should be that the platform is simple enough for you to operate without external support.

Vendor 219

Vendor Events Communications Communications 219

Bizzaboo

MARCH 27, 2023

It all began after Google announced that it was ending support for third-party cookies and Apple announced the retooling of identifiers for advertisers. Advertisers and marketers use cookies to target specific users that fit their ideal customer profile based on their browsing history.

Preparation 52

Preparation Organization Advertising Website 52

Bizzaboo

MARCH 27, 2023

It all began after Google announced that it was ending support for third-party cookies and Apple announced the retooling of identifiers for advertisers. Advertisers and marketers use cookies to target specific users that fit their ideal customer profile based on their browsing history.

Preparation 52

Preparation Organization Advertising Website 52

Endless Events

OCTOBER 11, 2022

That might mean giving your sponsors advertisements, sponsored sessions, or shoutouts during the event. . This platform plays matchmaker between brands and events, helping you source more sponsorship requests in less time. To generate interest, you can announce a call for sponsors on social media, your website, and your email list.

Sponsors 296

Sponsors Social Media Events Online 296

Sojern

MAY 11, 2021

Metasearch is a marketing or acquisition channel that drives qualified traffic to your website. For a traveler, they function as a rate comparison platform, allowing them to view an aggregated list of hotel room rates. Travelers can quickly see room availability, as well as the rates offered on different platforms, all in one place. .

Advertising 93

Advertising Website Booking Publishing 93

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Bizzaboo

AUGUST 7, 2023

Choose the Right Ticketing Platform Ticketing for events starts with selecting the perfect event ticketing platform that aligns with your event’s needs, offers seamless integrations, and provides robust features like real-time reporting and a mobile app. Want your event featured on one of Bizzabo’s event directories?

Registration 92

Registration Social Media Events Advertising 92

Traveler's Q

MAY 1, 2023

From customized interactive platforms to personalized email invitations, digital branding creates a unique identity for your event that attendees will remember long after it’s over. Feedback from attendees can be collected through surveys, interviews, and social media platforms.

Social Media 130

Social Media Website Audience Events 130

Social Tables

JUNE 29, 2023

They will connect with the press, generate buzz for the fundraiser, send invitations, create email campaigns, and advertise the event (both online and offline). Connect ticket sales to the main event page using an online ticketing or fundraising platform, but confirm which payment methods the site accepts before launching ticket sales.

Event Planning 78

Event Planning Social Media Vendor Advertising 78

Bizzaboo

APRIL 19, 2023

Some popular marketing channels include: Social media Email marketing Paid advertising Public relations Content marketing For example, if you host a trade show, you might use social media to promote your event to potential attendees. The example below may serve as a helpful reference for website design.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Leonardo

AUGUST 24, 2023

Impact on Google Ads More than 80% of the revenue in 2022 for Google came from advertising on Google and YouTube. In the future, there may be an opportunity to attract organic traffic to your hotel website by optimizing your GMB profile, having valuable content, receiving positive reviews, and focusing on overall brand authority.

SEO 75

SEO Website Advertising Platform 75