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How Destination Marketers Can Leverage Longer Short-Term Rentals

Advanced Travel and Tourism

With websites like Airbnb, STRs have boomed in popularity. Advertise to Work-from-Home Employees. For example, Bentonville, Arkansas , has started to advertise “come work and stay here” for short-term properties. Promote Your Destination as a Place to Relocate. More people are working from home than ever before.

Marketing 246
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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

You see them first because each company paid to promote them and used SEM strategies to target you as a user. . Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. Each step usually goes something like this: Decide which product or service you wish to advertise.

Audience 246
MICE professionals

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Events? In This Economy? Yes, and Here’s How

Endless Events

Follow these six tips to blend event promotions with your 2023 marketing plan seamlessly. How will you promote this event? Decorations and event design Marketing and promotional materials Guest experience Start early, reach out to vendors, and store all your launch plans in one place. What’s the event goal? What’s your budget?

Sponsors 304
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15 Virtual Event Sponsorship Ideas: Get Creative!

Endless Events

Plus, they can also be used as a tool to promote sponsors. And if you’re looking to promote your main sponsor, push notifications that remind attendees about sponsored sessions or offers is also a great way to do so! There are several ways to monetize a virtual event, and digital advertising is one of them.

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Why Regional Destinations Should Market Their Destinations Even When They’re Booked Out

Advanced Travel and Tourism

But advertising during peak seasons (and down seasons) pays off more than companies realize. Promote Sustainable Tourism Practices. Use the opportunity to promote eco-friendly practices and talk about measurable impacts from your efforts. Including a sign-up form on your social media accounts and website.

Booking 246
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How to Promote Your Biz Organically Amidst Changes to Social Media Advertising

Special Events

The golden age of driving traffic to your website and retargeting are over.

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

All of these factors make it hard for the airline to plan marketing campaigns and advertise their products. But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. Useful content to promote budget destinations.

Airlines 121