Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events.

Advertising 105

Advertising Marketing Marketing B2B 105

DCI

AUGUST 17, 2023

Destinations International promotes qualitative measurements in its latest Public Relations Measurement Guidelines Handbook for Destination Organizations. To learn more, destinations and marketers can read more about qualitative PR measurements in the Public Relations Measurement Guidelines Handbook for Destination Organizations.

Public Relations 74

Public Relations Advertising Communications Communications 74

Convene by PCMA

DECEMBER 26, 2023

As such, I will leverage the power of in-market influencers in our international campaigns to effectively localize content, engage prospects, build brand equity and increase conversions. “I .” — Anjia Nicolaidis, group director, international strategy Today, an event brand is less about what we say it is and more about what others are saying.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

DECEMBER 7, 2021

After two years of travel restrictions, event cancellations, and disruption, international prospect databases are old and cold. An event’s loyal attendees — and the authentic enthusiasm they provide — cultivate trust in prospects. “I will make net new lead acquisition job No. 1.” — Anjia Nicolaidis, director of international marketing.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JULY 21, 2023

This information also can be used to keep event stakeholders, like exhibitors and exhibitor prospects, up to date with an accurate and compelling data story. Prospects want to know who else is going to an event, why they’re going, and what they’re saying about it. Build out an ecosystem of in-market multipliers.

Marketing 52

Marketing Marketing Prospect B2B 52

Convene by PCMA

SEPTEMBER 9, 2021

Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Advertising a diverse event that isn’t is disingenuous and potentially detrimental to your brand. Consider using images in order to: Demonstrate Diversity and Inclusion.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

DCI

JANUARY 13, 2022

Unlike advertising, where you pay for what you get, there is an art to editorial placement. As new technology and new practices develop, so must the methods that travel pr professionals use to track the effectiveness of their travel public relations efforts. Is it harder to measure quality compared to advertising equivalency?

Advertising 52

Advertising Prospect Public Relations Media 52