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6 affordable digital marketing tools for small businesses

The Abbi Agency

Once you’re up and running, you need to actively market your small business to get in front of more prospective customers, make more sales, and boost your bottom line. There are a number of different avenues, from word-of-mouth to paid advertising. You’ve worked hard to start your business. But the reality is, the work has just begun.

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A Guide to Digital Marketing for Events: What, Why, and How? 

Social Tables

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Like event marketing, digital marketing is just one part of the advertising industry. brand or product videos) Digital advertisements/Pay-per-Click ads (e.g., What is digital marketing?

MICE professionals

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Your Complete Guide To PR For Events

Eventtia

Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Collaboration between PR and marketing teams can amplify your company’s key messages, increase creativity, and improve brand consistency and SEO rankings. It must also help to drive sales.

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A Digital Future in Destination Management: Technology and Innovation for DMOs in 2025

Solimar International

They must adapt to new practices like Artificial Intelligence Optimization (AIO) which focuses on enhancing content for AI-driven platforms rather than traditional search engines (SEO). Example: The Jordan Tourism Board uses VR to allow prospective visitors to explore Petra and other iconic sites virtually, boosting interest and bookings.

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Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Promote Events in Your Email Signature Using email signatures to advertise your upcoming event is a great tactic because you can set it up automatically for your whole team using a tool like Wisestamp.

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Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Promote Events in Your Email Signature Using email signatures to advertise your upcoming event is a great tactic because you can set it up automatically for your whole team using a tool like Wisestamp.

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The Definitive Guide to Event Registration 2024

Stova

Not only do you want it to showcase the most important information about your event, but you also want to capture the interest of prospective attendees while simultaneously exciting your loyal ones to return. Drawing people into your event often starts with a great-looking event website.