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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events.

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Leaving Las Twitter

Conferences that Work

As quality advertisers fled the platform, Twitter’s desperate need for revenue led Musk to allow a barrage of low-quality ads from companies you’ve never heard of. He promoted accounts that paid for meaningless “blue check” verification and eliminated content moderation rules. It didn’t help the bottom line.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Using video testimonials helps to further solidify the experience within the minds of prospective registrants. Track your results with KPIs.

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Your Complete Guide To PR For Events

Eventtia

Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. They also help you reach more people by promoting your event across many social networks. Inbound content attracts prospects with tailored messages that align with their interests.

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4 Tips for Generating Event Revenue Using Social Media

Maritz Global Events

However, depending on the demographics and the platform your target audience tends to use, it may be wise to start investing in social media advertisements to promote your event. Social media ads are the quickest way to reach more than just your target audience. According to HubSpot , “over 80% of the U.S. About Emily.

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Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

This can range from digital (email or social media) to print mediums (such as flyers or direct mail). Event marketing typically includes event branding, advertising, analytics and success metrics, and more. You can then feature this video on email, social media, and your event website. Does it feel circuitous?

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Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

This can range from digital (email or social media) to print mediums (such as flyers or direct mail). Event marketing typically includes event branding, advertising, analytics and success metrics, and more. You can then feature this video on email, social media, and your event website. Does it feel circuitous?