The Abbi Agency

JULY 29, 2020

We’ve shared how The Abbi Agency uses a performance-driven public relations approach for our clients. We’re looking to maximize every element of our client campaigns to increase your marketing reach, create a lasting impression and build credibility in a way advertising can’t. But don’t just take our word for it.

Public Relations 130

Public Relations Advertising Media Booking 130

Smart Meetings

JANUARY 1, 2019

More often, companies are dealing with tragedies ranging from public relations scandals to natural disasters. Facebook recently streamlined event advertising with the reintroduction of search ads. Here are the internet and social media trends planners need to know for 2019. Risk Management.

Social Media 279

Social Media Media Consulting Sponsors 279

Advanced Travel and Tourism

AUGUST 22, 2023

Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image. Let’s break down its role in fostering effective communication among different teams: 1.

Marketing 246

Marketing Marketing Social Media Communications 246

The MICE Blog

JANUARY 15, 2024

Afterwards I spoke with Jan Bohe, Managing Director Communications and Chiara Britschgi, Head of Public Relations from START Global and here I share the insights with you. The event was held on campus, at the Square building, where they held a panel discussion and a keynote with founders and a venture capital firm.

Conference 264

Conference Advertising Speakers Communications 264

Smart Meetings

AUGUST 4, 2023

With 21 years of experience in college athletics in the realms of marketing, promotions, advertising, sponsorship sales and activation, graphics, licensing and event production, Suitt provides unsurpassed expertise. He will oversee direct sales, marketing and public relations.

Sports 233

Sports Promotion Sustainability Public Relations 233

Convene by PCMA

JANUARY 6, 2025

Mattels Wicked doll got more attention than the company or Universal bargained for when a customer, who had bought the doll for a relative, navigated to the web address listed on the back of the box to purchase advertising. Instead of the official movie site, he was taken to an adult website. Not all press is good press.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Eventbrite

MARCH 24, 2022

Sponsorship is a multi-billion dollar industry, and its annual growth has surpassed advertising and other forms of marketing, including public relations, direct marketing, and promotions.

Public Relations 98

Public Relations Trade Show Advertising Sponsors 98

Convene by PCMA

NOVEMBER 6, 2024

She brings extensive experience in strategic communications and public relations to her new role, having worked across public policy, higher education, and media. She most recently served as chief of public information at Sinclair Community College.

Public Relations 52

Public Relations Advertising Tourism Tourism 52

Smart Meetings

APRIL 27, 2021

Lacee Rudd , public relations manager, Visit Panama City Beach : Over the years, Panama City Beach has been faced with several setbacks, including hurricanes, oil spills and more recently the pandemic. In doing so, we surpassed our expectations.

Tourism 279

Tourism Tourism Communications Communications 279

Motivation Excellence

JANUARY 26, 2019

Online advertising through options like Facebook and AdWords. Offline advertising options like billboards, television and newspapers. If you are operating on a limited budget, the cheapest way to achieve results is through public relations. The number of sales you get from public relations. Sponsorships.

Communications 130

Communications Communications Marketing Marketing 130

DCI

MARCH 31, 2022

Kat will continue to serve as a lead strategist for client work, overseeing DCI’s economic development public relations service and coordinating with digital, research, creative services and paid media service teams to develop integrated programs for DCI clients.

Promotion 94

Promotion Public Relations Advertising Social Media 94

Advanced Travel and Tourism

AUGUST 22, 2023

Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image. Let’s break down its role in fostering effective communication among different teams: 1.

Marketing 130

Marketing Marketing Social Media Communications 130

DCI

AUGUST 17, 2023

Destinations International promotes qualitative measurements in its latest Public Relations Measurement Guidelines Handbook for Destination Organizations. To learn more, destinations and marketers can read more about qualitative PR measurements in the Public Relations Measurement Guidelines Handbook for Destination Organizations.

Public Relations 74

Public Relations Advertising Communications Communications 74

Convene by PCMA

DECEMBER 7, 2021

There are many moving pieces that comprise a digital marketing campaign: websites, email, SMS, search, social media, targeted advertisements. Kimberly Hardcastle-Geddes is chief marketing strategist of mdg, a Freeman Company, a marketing and public relations agency specializing in audience acquisition for live and online events.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

DCI

FEBRUARY 9, 2023

With groups like the Public Relations Society of America and Hospitality Sales and Marketing Association Internationa l handing out awards each year, destination marketers need to keep their eyes open for applications and submissions. And it certainly didn’t hurt her career.

Tourism 96

Tourism Tourism Marketing Marketing 96

Tourism eSchool

NOVEMBER 30, 2022

In a time when consumers are listening less and less to advertising spiels and are influenced more by pictures, video, word of mouth and 3rd party recommendations, it is so important to be using beautiful imagery and stories via video to sell your tourism experience. Public Relations (including Famils) and Advertising.

Tourism 93

Tourism Tourism Social Media Website 93

Convene by PCMA

SEPTEMBER 9, 2021

Advertising a diverse event that isn’t is disingenuous and potentially detrimental to your brand. Kimberly Hardcastle-Geddes is president and chief marketing strategist of marketing and public relations agency mdg , which specializes in audience acquisition for live and online events. Calm Health and Safety Anxieties.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Advanced Travel and Tourism

AUGUST 22, 2023

Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image. Let’s break down its role in fostering effective communication among different teams: 1.

Marketing 100

Marketing Marketing Social Media Communications 100

Convene by PCMA

MAY 15, 2024

He will oversee the planning, development, and execution of all brand marketing initiatives, including advertising, public relations, social media, the website, and digital campaigns. Michael Innocentin Omni Hotels & Resorts has named Michael Innocentin as its new chief marketing officer.

Public Relations 52

Public Relations Advertising Social Media Hospitality 52

Convene by PCMA

JULY 31, 2024

Showley has nearly 25 years of experience spearheading impactful marketing and communications initiatives through digital marketing, social media, advertising, and public relations across the travel and hospitality industry.

Public Relations 52

Public Relations Advertising Social Media Hospitality 52

Convene by PCMA

DECEMBER 26, 2023

We will take the approach of combining world-class B2B data with experienced, consumer-focused strategies and mediums — like podcast channels, electronic billboards, and digital out-of-home advertising — to reach our audiences where they are. “I

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

JANUARY 26, 2023

Prior to joining the team, Phillips, who has more than 35 years of experience, served as senior vice president of operations for 73 Deville, a creative marketing, advertising, and public relations agency.

Public Relations 52

Public Relations Advertising Promotion Tourism 52

Bizzaboo

APRIL 19, 2023

Some popular marketing channels include: Social media Email marketing Paid advertising Public relations Content marketing For example, if you host a trade show, you might use social media to promote your event to potential attendees. You could also use email marketing to reach past attendees and other industry contacts.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

DCI

JANUARY 13, 2022

Unlike advertising, where you pay for what you get, there is an art to editorial placement. As new technology and new practices develop, so must the methods that travel pr professionals use to track the effectiveness of their travel public relations efforts. Is it harder to measure quality compared to advertising equivalency?

Advertising 52

Advertising Prospect Public Relations Media 52

DCI

DECEMBER 14, 2021

Digital advertising to drive talent to OKC’s website. Lifestyle public relations, telling positive stories to national media. The Chamber’s talent efforts don’t stop at the website. Other key pieces of the campaign include: A Welcome Guide to help companies retain/recruit talent.

Website 52

Website Public Relations Advertising Publishing 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. While PR and marketing strategies differ, the overall business goals don’t.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

JULY 21, 2023

For example, incorporate delegation offers in paid digital advertising campaigns. Anjia Nicolaidis is director of international strategy at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. Explore ways to extract additional value out of these partnerships.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Travel Daily Media

APRIL 2, 2015

Chattan Kunjara Na Ayudhya, executive director of the advertising and public relations department, TAT and Nopparat Maythaveekulchai, president of TCEB inaugurated the campaign. The campaign has been launched to reinforce the destination’s positive image as a premiere MICE destination.

Travel 40

Travel Travel Public Relations Advertising 40

Bizzaboo

JANUARY 8, 2024

It involves various marketing strategies and tactics, such as social media campaigns, email marketing, content creation, and advertising. Media coverage and PR: Assess how the media and public relations talk about your event. Event marketing focuses on promoting your event to attract attendees and generate interest.

Conference 105

Conference Social Media Sponsors Registration 105

Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement.

Registration 52

Registration Marketing Marketing Social Media 52

DCI

JULY 19, 2021

Destination marketing professionals are having a lot on their plate recently, from evolving pandemic-related marketing strategies and technological changes (e.g. the new Apple iOS 14 updates) that could impact the way DMOs advertise. More recently, the Chattanooga Chamber of Commerce and Chattanooga Tourism Co.

Benefits 52

Benefits Advertising Remote B2C 52

Bizzaboo

JUNE 11, 2023

Public relations. To amplify those efforts, you can leverage paid advertising on sites like LinkedIn, Instagram, and Twitter. Consider the costs that stem from keyword research, ad creation, campaign monitoring, and cost-per-click rates for the keywords you’re targeting. Paid social.

Conference 59

Conference Sponsors Social Media Insurance 59

Crowdriff

JANUARY 21, 2019

We’ve seen an increasing number of destination marketers forming successful partnerships with publishers, and only expect that trend to increase moving forward as native advertising grows. Napa Valley, for example, recently partnered with Afar Magazine on its “Makers of Napa Valley” content series. million overall impressions.

Website 52

Website Tourism Tourism Marketing 52

Bizzaboo

DECEMBER 4, 2023

This collaborative planning ensures that marketing efforts, such as social media campaigns, email marketing, and advertising, are geared toward attracting attendees and generating qualified leads for the sales team. They are responsible for social media outreach, email marketing, and public relations.

B2B 59

B2B Event Planning Conference Logistics 59

Bizzaboo

JANUARY 10, 2024

Allied Global Marketing Los Angeles, CA With a legacy spanning over 30 years, Allied has evolved from its origins in film advertising to become a global leader in entertainment, culture, and lifestyle marketing. The company advocates for an open, privacy-first advertising ecosystem.

Management 98

Management Events Advertising Consulting 98

Convene by PCMA

NOVEMBER 13, 2024

Graham’s career began in Melbourne, where she worked in advertising, media, production, and public relations. Jenny Graham After spending 24 years at the Cairns Convention Centre, Jenny Graham has announced her retirement. She then moved into the not-for-profit sector before joining Cairns Convention Centre.

Public Relations 52

Public Relations Advertising Consulting Communications 52

Convene by PCMA

FEBRUARY 18, 2025

Partway through the new event campaign, the Newtopia Now team tested telemarketing as a complementary tactic to the ongoing inbound and paid advertising efforts. Tyler Day is marketing strategist and group director at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Public Relations 52

Public Relations B2B Events Advertising 52