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How to Use Social Media to Improve Your 2019 Events

Smart Meetings

Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? A January 2018 report from WeAreSocial and Hootsuite explains just how important social media is in the average internet consumer’s life. Most attendees walk around events with immediate access to social media.

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How to Diversify Your Social Media Strategy for Events

Convene by PCMA

If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. To truly stay ahead in a changing the social-media environment, monitor trends daily. Make sure your social and paid media teams communicate and collaborate.

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11 Actionable Virtual Event Marketing Ideas

Endless Events

Sure, landing pages, social media, and content are common, basic knowledge. Anybody who hasn’t been living under a rock knows about the power of social media in marketing. However, there’s more to incorporating social media into your marketing strategy than just sharing videos and pictures.

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Smart Moves in Mexico, Atlanta and More

Smart Meetings

Najera has honed his skills in marketing throughout his two decade career, working across various sectors, including advertising and hospitality. Hill, also as corporate hotel marketing manager, will zone in on public relations, promotions, brand partnerships and social media for Ensemble’s hotel portfolio.

eCommerce 265
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Bridging the Gap Between the C-Suite and the Destination’s Facebook Page: How a Strategic Content Plan Can Keep Marketing Efforts Consistent

Advanced Travel and Tourism

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 246
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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. Joe Mathieu is group director of paid media at mdg , a marketing and public relations agency specializing in audience acquisition for B2B events. Joe Mathieu. On the Web.

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5 Lessons From the ‘Wicked’ Movie Marketing Campaign

Convene by PCMA

Influencer marketing, elevated brand collaborations, and a steady stream of social-media content from emotion-driven interviews and behind-the-scenes glimpses to official TikTok audio told a story a new generation wanted to hear. A lot can be done with a limited budget, particularly by leveraging AI, albeit cautiously.