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Privacy Policy Changes and the Potential Impact on Digital Marketing

The Abbi Agency

Odds are, your friend may have visited a website to look at leashes before or after your conversation, and the e-commerce business whose site she visited has utilized her data to find connections in her network who share similar interests. Do these changes spell the end of digital advertising? Not really. Not at all.

Marketing 200
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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. Historically, B2C brands leveraged high-visibility impressions on television, billboards, and popular websites to gain brand awareness. Joe Mathieu. Read: Wasted impressions equal wasted money.). On the Web.

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How to Use Social Media to Improve Your 2019 Events

Smart Meetings

Event profs overlook important metrics for gauging social media success, including event hashtag usage, page traffic, comments and clicks to the event website,” Brennan said. More often, companies are dealing with tragedies ranging from public relations scandals to natural disasters. Risk Management.

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START Summit injects innovation into Europe’s startup conference scene

The MICE Blog

Afterwards I spoke with Jan Bohe, Managing Director Communications and Chiara Britschgi, Head of Public Relations from START Global and here I share the insights with you. The event was held on campus, at the Square building, where they held a panel discussion and a keynote with founders and a venture capital firm.

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5 Lessons From the ‘Wicked’ Movie Marketing Campaign

Convene by PCMA

Mattels Wicked doll got more attention than the company or Universal bargained for when a customer, who had bought the doll for a relative, navigated to the web address listed on the back of the box to purchase advertising. Instead of the official movie site, he was taken to an adult website. Not all press is good press.

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Marketing Communications Strategy: What It Is and How to Tailor It to Your Company’s Needs ?

Motivation Excellence

Online advertising through options like Facebook and AdWords. Offline advertising options like billboards, television and newspapers. If you are operating on a limited budget, the cheapest way to achieve results is through public relations. The number of website visits you get from social media shares.

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Kat Saunders Promoted to Executive Vice President, Client Strategy

DCI

Kat will continue to serve as a lead strategist for client work, overseeing DCI’s economic development public relations service and coordinating with digital, research, creative services and paid media service teams to develop integrated programs for DCI clients.