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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

SEO vs. SEM: Important Differences. Since SEO and SEM are often confused, let’s get clear on the differences. SEO (or search engine optimization) is all about organic search traffic. Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. Using an SEM Strategy.

Audience 246
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9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

UGC provides social proof of people enjoying your destination and its features. Compared with traditional advertising, this type of content can be incredibly persuasive and trust-building. Grow Your Social Media Channels. billion people used social media, and that number is growing astronomically.

Benefits 246
MICE professionals

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A Digital Marketers’ Survival Guide for This Election Year

Advanced Travel and Tourism

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Marketing 243
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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO Google Keyword Planner to research and identify target keywords that will be helpful in your event’s marketing campaign.

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3 Steps to Monetizing Data through Customer Intelligence

Smart Meetings

Other actions you may want to think about include email or mail campaigns, targeted discounts, print media advertising, social media, SEO, paid online advertising and special events. This can include purchasing habits, affinities, social media presence, clickstream data and mobile use, among many others.

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How to Promote Your Event on Social Media in 2023

Eventtia

In the past, if we had enough budget to advertise an event in the prime-time slot of a popular TV channel, we were basically guaranteed success. While our focus on this guide is how to use social media to promote our events, we’ll also need to consider the other available channels and best practices.

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

Carriers appear to be vulnerable to political, economical, geo-social, and climatic factors. All of these factors make it hard for the airline to plan marketing campaigns and advertise their products. Google’s top rank without any SEO, how’s that? Advertising stopover destinations. Data loss on indirect channels.

Airlines 121