Social Tables

JUNE 1, 2023

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO Google Keyword Planner to research and identify target keywords that will be helpful in your event’s marketing campaign.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Social Tables

MAY 14, 2019

Some events may benefit more from a strategy relying mostly on small partnerships and local SEO (ex: weekly farmer’s market), whereas others may require an ad-heavy strategy that does most of the heavy lifting on social media (ex: industry conference. Use it to spread the news, share fun tidbits, and tag your sponsors and speakers.

SEO 141

SEO Proposal Sponsors Events 141

Eventtia

JANUARY 2, 2023

B2B event marketing happens when you are offering your event to other businesses, whether to attract their employees to attend the event, to get the business involved as an exhibitor, or even as a sponsor. Also, a great pre-event page may also help with your event site’s SEO performance. In B2B event marketing (i.e. Paid Channels.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

AltexSoft Travel

MARCH 26, 2021

They compare total hotels’ spendings on classic advertising in such metasearch engines as Google and Bing to total investments in partnering with industry-specific metasearch platforms (Google Hotel Ads, TripAdvisor, Trivago, etc.). Metasearch engines get their revenue from advertising. Investments in ads vs. metasearch engines.

Hospitality 119

Hospitality Advertising Website Booking 119

Eventtia

DECEMBER 30, 2022

In the past, if we had enough budget to advertise an event in the prime-time slot of a popular TV channel, we were basically guaranteed success. However, we’d recommend creating a dedicated landing page for SEO and personalization purposes. If you have sponsors, you can also ask them to participate in these giveaways.

Social Media 91

Social Media Promotion Media Registration 91

Eventtia

SEPTEMBER 9, 2022

Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Collaboration between PR and marketing teams can amplify your company’s key messages, increase creativity, and improve brand consistency and SEO rankings. It must also help to drive sales.

Social Media 62

Social Media SEO Public Relations Events 62

Bizzaboo

MARCH 1, 2023

Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Promote Events in Your Email Signature Using email signatures to advertise your upcoming event is a great tactic because you can set it up automatically for your whole team using a tool like Wisestamp.

Promotion 52

Promotion Social Media Registration Sponsors 52