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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. Today, with opportunities such as CTV, digital billboards, and the popularity of video on social networks, high-value impressions are no longer too costly for B2B event organizers. Joe Mathieu.

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

Carriers appear to be vulnerable to political, economical, geo-social, and climatic factors. All of these factors make it hard for the airline to plan marketing campaigns and advertise their products. Integrating social networks as a part of travel experience. Advertising stopover destinations.

Airlines 121
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Why Meeting Professionals are Joining Threads and Why Some Aren’t

Smart Meetings

She was director of events at Mashable at the time and they were all about the social networks. Just like any other social network, a brand has to have someone managing that and you can’t moderate like on an app or Slack. That could appeal to advertisers who are now lukewarm at best on Twitter.”

Meeting 246
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6 Effective Ways to Promote Your Event on LinkedIn by @dancarthy2

Techsytalk

Promoting your event on social media is a given. However, most planners have a tendency to just stick to prominent social networks like Facebook and Twitter. If it’s a company conference you’re arranging, then LinkedIn of all networks is the spot to be advertising it. Never used LinkedIn for event promotion ?

Promotion 260
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Matchmaking Services: twine Acquired Glimpse

Endless Events

“I’d rather be in a company that is paying for this service than that data getting used for advertisers, as is the case with most social networks. .” Will loves the idea of using matchmaking services within a remote company. The more data that you have, the better you will match people together.

Remote 66
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Instagram, the main social network of inspiration for the Spanish traveller

Interface Tourism Spain

Instagram, the main social network of inspiration for the Spanish traveller. Nowadays, the strong relationship between tourism and the social media network Instagram is unquestionable. As mentioned in the IAB 2022 study, this social network is among the most used globally, along with Facebook and Whatsapp.

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Hubilo’s Events Reimagined delivers a Netflix event experience and presents the next generation of virtual and hybrid events

The MICE Blog

Vaibhav compared virtual events to social media, which has ‘changed the entire advertising space. In 2009, Myspace was the first company in the social media space to begin stealing a real share of marketing budgets, such as from television and radio. People want in person again, but they don’t want it as it used to be.