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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. Historically, B2C brands leveraged high-visibility impressions on television, billboards, and popular websites to gain brand awareness. Joe Mathieu. Read: Wasted impressions equal wasted money.).

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

All of these factors make it hard for the airline to plan marketing campaigns and advertise their products. But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. Integrating social networks as a part of travel experience.

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Why Meeting Professionals are Joining Threads and Why Some Aren’t

Smart Meetings

She was director of events at Mashable at the time and they were all about the social networks. Hartline suggested putting the snaky symbol on event websites and enlisting speakers to have conversations there to create excitement in advance of an event to get those conversations started.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Some popular marketing channels include: Social media Email marketing Paid advertising Public relations Content marketing For example, if you host a trade show, you might use social media to promote your event to potential attendees. The example below may serve as a helpful reference for website design.

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How to Promote Your Event on Social Media in 2023

Eventtia

In the past, if we had enough budget to advertise an event in the prime-time slot of a popular TV channel, we were basically guaranteed success. With a formal, well-written press release, you invite relevant media, websites, and also influencers to be a part of your event so they can spread the word to their respective audience.

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10 Steps to Successfully Promote your Tourism Event on Social Media

Tourism eSchool

Choose your Social Networks. Next up you need to decide where you will promote your event on social media. Does it need its own dedicated social media channels or will you just promote it on your own business, council or region branded social media channels? Has its own dedicated event website.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

They distribute their products to OTAs, DMCs, or other operators, list them on marketplaces, or sell directly to travelers (in the office or via website). Those are websites that sell all sorts of travel products, separately or packaged in bundles. Then, it’s resold on a markup or commission basis via their own websites.

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