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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. Historically, B2C brands leveraged high-visibility impressions on television, billboards, and popular websites to gain brand awareness. Joe Mathieu. Read: Wasted impressions equal wasted money.).

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

All of these factors make it hard for the airline to plan marketing campaigns and advertise their products. But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. Integrating social networks as a part of travel experience.

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Why Meeting Professionals are Joining Threads and Why Some Aren’t

Smart Meetings

She was director of events at Mashable at the time and they were all about the social networks. Hartline suggested putting the snaky symbol on event websites and enlisting speakers to have conversations there to create excitement in advance of an event to get those conversations started.

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Leaving Las Twitter

Conferences that Work

Over time, this website Conferences That Work grew to six million page views in 2023. As quality advertisers fled the platform, Twitter’s desperate need for revenue led Musk to allow a barrage of low-quality ads from companies you’ve never heard of. Why did this happen? In its early years, Twitter was small and authentic.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Some popular marketing channels include: Social media Email marketing Paid advertising Public relations Content marketing For example, if you host a trade show, you might use social media to promote your event to potential attendees. The example below may serve as a helpful reference for website design.

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How to Promote Your Event on Social Media in 2023

Eventtia

In the past, if we had enough budget to advertise an event in the prime-time slot of a popular TV channel, we were basically guaranteed success. With a formal, well-written press release, you invite relevant media, websites, and also influencers to be a part of your event so they can spread the word to their respective audience.

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A Destination and Tourism Business’s Guide to Working with Digital Influencers

Tourism eSchool

Word of mouth is one of the most trusted forms of advertising for a tourism brand, as it relates to influencing the behaviours of potential customers. The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media.

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