Advanced Travel and Tourism

JULY 7, 2021

If you want to get the best ROI for your video advertising and maximize your reach, you need a strategy. You can deploy videos on your company’s YouTube channel or distribute five-, 15-, or 30-second ads that bring traffic to your website from other media. CTV advertising is programmatic television buying. Website Landing Pages.

Marketing 246

Marketing Marketing Social Media Advertising 246

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. Historically, B2C brands leveraged high-visibility impressions on television, billboards, and popular websites to gain brand awareness. Joe Mathieu. Read: Wasted impressions equal wasted money.).

Advertising 105

Advertising Marketing Marketing B2B 105

Advanced Travel and Tourism

OCTOBER 1, 2022

With websites like Airbnb, STRs have boomed in popularity. Advertise to Work-from-Home Employees. For example, Bentonville, Arkansas , has started to advertise “come work and stay here” for short-term properties. As Globest reported, STR listings are expected to grow faster in 2022 than in the previous ten years.

Marketing 246

Marketing Marketing Advertising Remote 246

Advanced Travel and Tourism

OCTOBER 21, 2021

Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. Each step usually goes something like this: Decide which product or service you wish to advertise. Define your advertising budget. Contact us today to discuss your advertising needs and how we can help.

Audience 246

Audience SEO Advertising Social Media 246

AltexSoft Travel

JANUARY 31, 2020

All of these factors make it hard for the airline to plan marketing campaigns and advertise their products. But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. The content gathered was hosted on the dedicated hub at MEC’s website.

Airlines 121

Airlines Advertising Marketing Marketing 121

Advanced Travel and Tourism

FEBRUARY 3, 2022

Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Like what you see?

Trends 245

Trends Marketing Marketing Social Media 245

Advanced Travel and Tourism

AUGUST 11, 2022

The EU and many other countries have already adopted new laws that have changed our websites and the way we monitor website behavior. I.E. GDPR from 2019, where we all had to change our websites for users to opt-in to cookie tracking. This is greatly affecting website traffic because over 47% of people in the U.S

Marketing 246

Marketing Marketing Website Tourism 246

Traveler's Q

SEPTEMBER 14, 2023

In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. Why Do You Need an Event Website?

Website 130

Website Online Social Media Registration 130

Advanced Travel and Tourism

JUNE 30, 2021

Compared with traditional advertising, this type of content can be incredibly persuasive and trust-building. These details can help current and future advertising plans. User-generated posts can also increase backlinks to your website, especially if users post about your company on their own websites or blogs.

Benefits 246

Benefits Marketing Marketing Social Media 246

Endless Events

APRIL 20, 2018

Diet Coke, on the other hand, used balloons and a photo booth, while CNN used pillows emblazoned with the words “This is a pillow” These are just a few of the many examples of how brands harnessed the power of the low-key to bring in huge advertising impact. Steal This: Top Converting Event Registration Websites.

Marketing 259

Marketing Marketing Registration Regulations 259

Advanced Travel and Tourism

SEPTEMBER 9, 2021

Think about going mobile with advertising, websites, entrance tickets, and more. Tourist locations will want to get their sites on popular travel company websites and encourage reviews to increase exposure. Going Mobile. Everything was already moving digital, but the pandemic has accelerated the importance of no-contact methods.

Marketing 264

Marketing Marketing Tourism Tourism 264

Advanced Travel and Tourism

AUGUST 12, 2021

But advertising during peak seasons (and down seasons) pays off more than companies realize. You can build up your email list by: Providing a free (yet valuable) opt-in in exchange for email addresses on your website. Including a sign-up form on your social media accounts and website.

Booking 246

Booking Marketing Marketing Social Media 246

Advanced Travel and Tourism

MAY 8, 2024

Increased Brand Trust and Credibility 92% of consumers trust recommendations from friends and family over advertising (Nielsen). And because websites with fresh, regularly updated content rank higher in search engine results (Moz), use of UGC may increase the chances of potential visitors discovering your destination organically.

Advertising 189

Advertising Website Audience Online 189

Dana Communications

DECEMBER 5, 2023

At a bare minimum, you should ensure your property is listed on their official websites. They’ve gone to the official event website to plan their trip but haven’t found overnight accommodations there or on tourism sites where it’s being held. But smaller-scale events are definitely out there advertising – and you should be too.

Travel 224

Travel Travel Events Advertising 224

Smart Meetings

SEPTEMBER 5, 2018

Websites, registration apps, email campaigns, and advertising can all impact your budget, so plan accordingly. Be as detailed in your goals and vision as possible so there are no hidden fees or surprises later. Telling people about the event is a big portion of the budget to consider. Credit Card Fees.

Registration 267

Registration Events Entertainment Venue 267

Special Events

OCTOBER 26, 2021

The golden age of driving traffic to your website and retargeting are over.

Social Media 116

Social Media Advertising Media Organization 116

Dana Communications

NOVEMBER 5, 2024

North American Display averages 4:1 ROAS (that’s $4 in measured revenue for every advertising dollar spent) QR Codes (Back & Better Than Ever!) Using QR codes across all types of executions – including posters, contest sign-ups, Over-The-Top (OTT), in-venue signage ads and promotional giveaways – we’re driving traffic to websites.

Media 130

Media Advertising Tourism Tourism 130

Solimar International

AUGUST 29, 2021

Understanding what makes a travel destination website successful is crucial for anyone interested in reaching more potential travelers online. Sparking travel inspiration is a tough task, so we have compiled a list of the top 10 destination websites that inspire us and motivate us to imagine creative ways to entice travel plans.

Website 98

Website Tourism Tourism Promotion 98

Tourism Tiger

JUNE 28, 2023

Tour website promotion in July. Increase your tour sales with a beautiful, improved website.

Website 98

Website Promotion Advertising Marketing 98

DCI

MARCH 29, 2023

Search advertising is a key way for destination organizations to reach travelers even before they click on a search result. We’ve all experienced search advertising. In short, search advertising refers to the practice of displaying ads on search engine results pages based on specific keywords or phrases searched by travelers.

Advertising 72

Advertising Marketing Marketing Website 72

Smart Meetings

JULY 24, 2023

Hartline suggested putting the snaky symbol on event websites and enlisting speakers to have conversations there to create excitement in advance of an event to get those conversations started. Meta is first and foremost a business and they will bring in advertisers at some time just as they did with their other platforms.

Meeting 246

Meeting Social Network Advertising Social Media 246

Smart Meetings

NOVEMBER 19, 2018

Two common ways they do this is by “bait and switch,” in which they falsely advertise a room that is better than what is being sold, or they say the official hotel block is sold out. Provide information to attendees and exhibitors on the event website clearly listing official vendors and logos, as well as potential personal risks.

Advertising 200

Advertising Social Media Attendee Website 200

Sojern

NOVEMBER 29, 2021

Keeping a consistent brand experience helps build awareness of your business and instills trust in your brand, and this goes beyond just the branding on your website. Your branding should remain consistent across social media and your advertising. Tips for Optimizing Your Website and Brand Blog Series.

Website 83

Website Social Media Advertising Audience 83

Smart Meetings

JANUARY 1, 2019

Event profs overlook important metrics for gauging social media success, including event hashtag usage, page traffic, comments and clicks to the event website,” Brennan said. Facebook recently streamlined event advertising with the reintroduction of search ads. Twitter was the second most used app at 71 percent.

Social Media 279

Social Media Media Consulting Sponsors 279

Endless Events

FEBRUARY 28, 2023

Sponsors provide financial assistance or in-kind support for your event in exchange for advertising, publicity, or other benefits. If you get the right types of sponsorship deals , you might even be able to squeeze a few more events into your 2023 marketing plan — and we’d call that a win.

Sponsors 304

Sponsors Fashion Virtual Events Promotion 304

Endless Events

MAY 27, 2020

Digital advertising space allows for a myriad of options, including videos, banners, and logos. Sponsors that opt for the Opal Package will be promoted on the event’s website, social media channels, and email blasts pre-event. For example: A La Carte Package Options: Social media, email, and website promotion: $300.

Virtual Events 279

Virtual Events Sponsors Social Media Events 279

The MICE Blog

JANUARY 15, 2024

Community engagement Due to the constant turnover of team members and the tight schedule to prepare for the event in March, there’s limited time for year-round community engagement It’s necessary to keep community engagement for the entire year to advertise the event but also to advertise the new positions for event management.

Conference 264

Conference Advertising Speakers Communications 264

Social Tables

SEPTEMBER 7, 2017

Hotel advertisements should be an important part of any hotel’s digital marketing plan. Ads can drive targeted traffic to your hotel website, run specials during the slow season, and amplify your brand awareness. Hotel advertisements can drive site traffic, push specials, and amplify your brand. Use Dynamic Content.

Advertising 60

Advertising Online Website Prospect 60

Endless Events

OCTOBER 11, 2022

That might mean giving your sponsors advertisements, sponsored sessions, or shoutouts during the event. . To generate interest, you can announce a call for sponsors on social media, your website, and your email list. How can you boost your margins? Event sponsors. . Sponsors are the way to go. See Who Your Attendees Follow.

Sponsors 296

Sponsors Social Media Events Online 296

Dana Communications

AUGUST 8, 2023

Ensure your property’s charitable giving impact is quantifiable so you can add it to your newsletter or website. McDonald’s advertised that every time you bought a Happy Meal, some of the money went to the Ronald McDonald House Charities. Now this information is made clear on their website.

Marketing 206

Marketing Marketing Travel Travel 206

EHL Insights

NOVEMBER 9, 2021

Indeed, not unlike other big platforms such as Booking.com , the COVID-19 outbreak was a time for change and self-reflection for the leader of travel review websites. More recently, TripAdvisor also expanded its business and subscribed to the affiliate programs of some of the leading accommodation websites such as Booking.com.

Affiliate 116

Affiliate Advertising Website Platform 116

Endless Events

FEBRUARY 7, 2019

It helps create event websites, source materials, and register attendees. Event planners can easily get the word out about their event and advertise through Eventbrite. By automating repetitive processes, the software helps event planners focus on more creative and time-sensitive items. Pros: The program really does do it all.

Planner 396

Planner Management Automation Events 396

Smart Meetings

NOVEMBER 26, 2024

She built her career in her dream field of advertising, working for large national and international agencies. Many in the oldest demographic are comfortable with texting and going to websites for information. Go Beyond the Requirements Bettyanne Sherrer, vice president and managing partner CanPlan Events & Conference Services Inc.

Registration 246

Registration Transportation Speakers Contracts 246

Sojern

JULY 27, 2021

A third-party cookie has long been the foundation of “addressable” digital advertising—targeting and tracking consumers on a 1 to 1 basis. Third-party cookies assist in tracking website visitors, collecting data, ad serving, retargeting, cross-site tracking, and most importantly, they help you drive direct bookings to your website. .

Marketing 112

Marketing Marketing Advertising Travel 112

Smart Meetings

SEPTEMBER 29, 2023

She earned a bachelor’s degree in advertising and design. On EIC’s website , they can access numerous resources and FAQs. When she was young, she knew art wouldn’t necessarily offer her a lucrative career. By junior college, she began studying graphic design. There, she began working closely with the event planner. “The

Certification 246

Certification Preparation Sponsors Education 246

Endless Events

JUNE 1, 2020

There are several ways to monetize a virtual event, and digital advertising is one of them. They can redirect the attendees to the sponsor’s website or a specific page, thus offering the latter those sweet, sweet leads. Include The Sponsors In Your Content.

Virtual Events 351

Virtual Events Sponsors Event Apps Events 351

Social Tables

JULY 31, 2021

Advertise early bird offers on your event website , pages where your product is listed, as well as the main page for your company. Clickable buttons that advertise the promotion are a great way to increase registrations. Advertise early bird registration on your social media sites. Are you hosting a lecture?

Registration 174

Registration Advertising Retail Events 174