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Here’s What Has Our Media Team Excited Right Now

Dana Communications

North American Display averages 4:1 ROAS (that’s $4 in measured revenue for every advertising dollar spent) QR Codes (Back & Better Than Ever!) Using QR codes across all types of executions – including posters, contest sign-ups, Over-The-Top (OTT), in-venue signage ads and promotional giveaways – we’re driving traffic to websites.

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3 Ways Hospitality Can Win at Digital Marketing

Smart Meetings

With that in mind, here are some best practices to consider, focusing on sponsoring industry newsletters, placing banner ads on relevant websites, and leveraging social media. Placing Banner Advertisements Banner advertisements on relevant industry websites are another great strategy.

MICE professionals

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Award-Winning Work For Our Clients

The Abbi Agency

The Abbi Agency is proud to announce our Gold, Silver and Bronze wins in the 2021 AAF Reno Chapter American Advertising Awards. In July, The Abbi Agency acquired UK-based digital shop Made by Chance, and that focus and investment on digital marketing is on display with two Gold wins for website development.

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3 Extreme Accessibility Experts Share Their Accommodation Mandates

Smart Meetings

She built her career in her dream field of advertising, working for large national and international agencies. Many in the oldest demographic are comfortable with texting and going to websites for information. Go Beyond the Requirements Bettyanne Sherrer, vice president and managing partner CanPlan Events & Conference Services Inc.

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Travel Advertising Today & in a Cookieless World

Sojern

Digital advertising as we know it is changing. Google announced in early 2020 that they would be joining many other browsers, most notably Safari and Firefox, in sunsetting the 3rd party cookie in 2022–a technology that’s been used for targeting in digital advertising for years. A Digital Advertising Revolution–Then to Now .

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Data Collection & Privacy: What to Know in 2022

Advanced Travel and Tourism

Third-party cookies — tracking codes placed on a website by someone other than the site’s owner — are going away soon. First-party cookies are still safe, allowing you to gain data from your website viewers on all browsers. And remember: you can still track valuable first-party analytics about your website visitors.

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A Digital Marketers’ Survival Guide for This Election Year

Advanced Travel and Tourism

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics.

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