DCI

FEBRUARY 17, 2023

We’ve often touted why economic development groups should consider Google for their display and targeted search advertising needs. While that is still an essential digital marketing strategy, we’re starting to recommend to clients that Bing ads should not be overlooked as a potential option for advertisers.

Advertising 52

Advertising Social Media Platform Audience 52

Smart Meetings

JANUARY 4, 2024

Social Media Advertising Social media channels are also key for getting digital events in front of the right audience and keeping these audiences updated on news related to the event. Testing posts and graphics can help marketers gauge audience response and help determine the best performing content for ad spend.

Marketing 264

Marketing Marketing Social Media Advertising 264

The Abbi Agency

MARCH 23, 2021

The Abbi Agency is proud to announce our Gold, Silver and Bronze wins in the 2021 AAF Reno Chapter American Advertising Awards. In July, The Abbi Agency acquired UK-based digital shop Made by Chance, and that focus and investment on digital marketing is on display with two Gold wins for website development.

Advertising 246

Advertising Social Media Healthcare Website 246

Sojern

NOVEMBER 29, 2021

Keeping a consistent brand experience helps build awareness of your business and instills trust in your brand, and this goes beyond just the branding on your website. Your branding should remain consistent across social media and your advertising. Tips for Optimizing Your Website and Brand Blog Series.

Website 83

Website Social Media Advertising Audience 83

Tourism Tiger

JUNE 28, 2023

Tour website promotion in July. Increase your tour sales with a beautiful, improved website.

Website 98

Website Promotion Advertising Marketing 98

AltexSoft Travel

JANUARY 31, 2020

All of these factors make it hard for the airline to plan marketing campaigns and advertise their products. But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. The content gathered was hosted on the dedicated hub at MEC’s website.

Airlines 121

Airlines Advertising Marketing Marketing 121

Advanced Travel and Tourism

FEBRUARY 17, 2022

Third-party cookies — tracking codes placed on a website by someone other than the site’s owner — are going away soon. First-party cookies are still safe, allowing you to gain data from your website viewers on all browsers. And remember: you can still track valuable first-party analytics about your website visitors.

Advertising 245

Advertising Website Social Media Audience 245

The Abbi Agency

MARCH 30, 2021

Odds are, your friend may have visited a website to look at leashes before or after your conversation, and the e-commerce business whose site she visited has utilized her data to find connections in her network who share similar interests. Do these changes spell the end of digital advertising? Not really. Not at all.

Marketing 200

Marketing Marketing Advertising Website 200

Advanced Travel and Tourism

MAY 8, 2024

Increased Brand Trust and Credibility 92% of consumers trust recommendations from friends and family over advertising (Nielsen). And because websites with fresh, regularly updated content rank higher in search engine results (Moz), use of UGC may increase the chances of potential visitors discovering your destination organically.

Advertising 189

Advertising Website Audience Online 189

Solimar International

AUGUST 29, 2021

Understanding what makes a travel destination website successful is crucial for anyone interested in reaching more potential travelers online. Sparking travel inspiration is a tough task, so we have compiled a list of the top 10 destination websites that inspire us and motivate us to imagine creative ways to entice travel plans.

Website 98

Website Tourism Tourism Promotion 98

Social Tables

SEPTEMBER 7, 2017

Hotel advertisements should be an important part of any hotel’s digital marketing plan. Ads can drive targeted traffic to your hotel website, run specials during the slow season, and amplify your brand awareness. Hotel advertisements can drive site traffic, push specials, and amplify your brand. Use Dynamic Content.

Advertising 60

Advertising Online Website Prospect 60

Advanced Travel and Tourism

OCTOBER 1, 2022

With websites like Airbnb, STRs have boomed in popularity. Advertise to Work-from-Home Employees. For example, Bentonville, Arkansas , has started to advertise “come work and stay here” for short-term properties. As Globest reported, STR listings are expected to grow faster in 2022 than in the previous ten years.

Marketing 246

Marketing Marketing Advertising Remote 246

Dana Communications

DECEMBER 5, 2023

At a bare minimum, you should ensure your property is listed on their official websites. They’ve gone to the official event website to plan their trip but haven’t found overnight accommodations there or on tourism sites where it’s being held. But smaller-scale events are definitely out there advertising – and you should be too.

Travel 224

Travel Travel Events Advertising 224

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Like event marketing, digital marketing is just one part of the advertising industry. newsletters, special promos, ad retargeting ) Websites (e.g., What is digital marketing? Streamline your efforts.

Marketing 78

Marketing Marketing Social Media Advertising 78

Advanced Travel and Tourism

JULY 7, 2021

If you want to get the best ROI for your video advertising and maximize your reach, you need a strategy. You can deploy videos on your company’s YouTube channel or distribute five-, 15-, or 30-second ads that bring traffic to your website from other media. CTV advertising is programmatic television buying. Website Landing Pages.

Marketing 246

Marketing Marketing Social Media Advertising 246

Advanced Travel and Tourism

APRIL 23, 2021

Digital privacy has been a hot topic for some time, and for the first-time tech leaders are making changes that could disrupt digital advertising for marketers across. The first big changes to hit the advertising world come from Tim Cook’s Apple. Hint: Facebook advertisers face the biggest challenge. iOS14 Update: What is it?

Advertising 246

Advertising Prospect Tourism Tourism 246

Advanced Travel and Tourism

OCTOBER 21, 2021

Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. Each step usually goes something like this: Decide which product or service you wish to advertise. Define your advertising budget. Contact us today to discuss your advertising needs and how we can help.

Audience 246

Audience SEO Advertising Social Media 246

Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics.

Advertising 100

Advertising Audience Platform Social Media 100

Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics.

Marketing 100

Marketing Marketing Advertising Audience 100

Advanced Travel and Tourism

AUGUST 11, 2022

The EU and many other countries have already adopted new laws that have changed our websites and the way we monitor website behavior. I.E. GDPR from 2019, where we all had to change our websites for users to opt-in to cookie tracking. This is greatly affecting website traffic because over 47% of people in the U.S

Marketing 246

Marketing Marketing Website Tourism 246

Special Events

OCTOBER 26, 2021

The golden age of driving traffic to your website and retargeting are over.

Social Media 116

Social Media Advertising Media Organization 116

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. Developing a targeted customer relationship management plan is the most effective way to increase repeat customers.

Tourism 98

Tourism Tourism Marketing Marketing 98

Dana Communications

NOVEMBER 5, 2024

Social media, influencers and expert website marketing should come into play, in addition to other advertising efforts including print and radio. Followers of the Jersey Brews Trail and Jersey State Parks Passport earn points for visiting participating locations which in turn entitle them to free Jersey merch and gear. Easy peasy.

Tourism 130

Tourism Tourism Advertising Social Media 130

Advanced Travel and Tourism

FEBRUARY 3, 2022

Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Like what you see?

Trends 245

Trends Marketing Marketing Social Media 245

Leonardo

SEPTEMBER 28, 2021

Building a website is easier today than it ever has been. There are dozens of services that allow a user to upload photos, select a template, write some content, and launch a new website. . But a bad website will have a negative impact on your direct revenue and erode traveler trust. Your hotel website should never be static.

Website 52

Website eCommerce Vendor Booking 52

EHL Insights

NOVEMBER 9, 2021

Indeed, not unlike other big platforms such as Booking.com , the COVID-19 outbreak was a time for change and self-reflection for the leader of travel review websites. More recently, TripAdvisor also expanded its business and subscribed to the affiliate programs of some of the leading accommodation websites such as Booking.com.

Affiliate 115

Affiliate Advertising Website Platform 115

Tourism eSchool

JANUARY 15, 2023

Because trust is what your customers need before they will click the “buy now” button on your website and visit your tourism experience. Neilson’s Global Trust in Advertising – Australia : Asked Australian’s the question “To what extent do you trust the follow advertising”. Trust that their money will be well spent.

Online 89

Online Social Media Website Advertising 89

Dana Communications

AUGUST 8, 2023

Ensure your property’s charitable giving impact is quantifiable so you can add it to your newsletter or website. McDonald’s advertised that every time you bought a Happy Meal, some of the money went to the Ronald McDonald House Charities. Now this information is made clear on their website.

Marketing 206

Marketing Marketing Travel Travel 206

Convene by PCMA

JUNE 14, 2024

According to the latest analysis from the Advertising Specialty Institute, distributor sales of promotional products, including event giveaways, in 2023 set a new record, reaching more than $26 billion in sales. If this sample is any indication, people — or at least academics — still like swag, as long as it can be put to practical use.

Manufacturing 105

Manufacturing Advertising Sustainability Events 105

Advanced Travel and Tourism

JUNE 30, 2021

Compared with traditional advertising, this type of content can be incredibly persuasive and trust-building. These details can help current and future advertising plans. User-generated posts can also increase backlinks to your website, especially if users post about your company on their own websites or blogs.

Benefits 246

Benefits Marketing Marketing Social Media 246

Sojern

JULY 27, 2021

A third-party cookie has long been the foundation of “addressable” digital advertising—targeting and tracking consumers on a 1 to 1 basis. Third-party cookies assist in tracking website visitors, collecting data, ad serving, retargeting, cross-site tracking, and most importantly, they help you drive direct bookings to your website. .

Marketing 112

Marketing Marketing Advertising Travel 112

Sojern

AUGUST 23, 2021

Retargeting is a cornerstone to digital marketing for travel marketers–and with good reason– 98% of visitors do not convert the first time they visit your website. Through retargeting, you can remind travelers of your offering long after they leave your website by showing them a relevant ad as they browse other sites. .

Advertising 104

Advertising Website Booking Prospect 104

Smart Meetings

JULY 24, 2023

Hartline suggested putting the snaky symbol on event websites and enlisting speakers to have conversations there to create excitement in advance of an event to get those conversations started. Meta is first and foremost a business and they will bring in advertisers at some time just as they did with their other platforms.

Meeting 246

Meeting Social Network Advertising Social Media 246

DCI

AUGUST 11, 2022

For destinations worldwide, it’s clear that traditional advertising – TV spots, printed sponsored content, print ads – are not the way of the future. Digital advertising works because it creates new opportunities for destinations, connecting them to audiences in more engaging and efficient ways. Enlightening.

Media 99

Media Advertising Automation Social Media 99

Advanced Travel and Tourism

AUGUST 12, 2021

But advertising during peak seasons (and down seasons) pays off more than companies realize. You can build up your email list by: Providing a free (yet valuable) opt-in in exchange for email addresses on your website. Including a sign-up form on your social media accounts and website.

Booking 246

Booking Marketing Marketing Social Media 246

Conferences that Work

NOVEMBER 18, 2024

Over time, this website Conferences That Work grew to six million page views in 2023. As quality advertisers fled the platform, Twitter’s desperate need for revenue led Musk to allow a barrage of low-quality ads from companies you’ve never heard of. Why did this happen? In its early years, Twitter was small and authentic.

Social Media 67

Social Media Platform Media Social Network 67

Advanced Travel and Tourism

SEPTEMBER 9, 2021

Think about going mobile with advertising, websites, entrance tickets, and more. Tourist locations will want to get their sites on popular travel company websites and encourage reviews to increase exposure. Going Mobile. Everything was already moving digital, but the pandemic has accelerated the importance of no-contact methods.

Marketing 264

Marketing Marketing Tourism Tourism 264