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A Guide to Digital Marketing for Events: What, Why, and How? 

Social Tables

banner, display, search engine ads) Search engine optimization (SEO) Mobile advertisements (e.g., event reminders, coupon codes) Affiliate marketing (e.g., Prepare to release accurate, consistent event details on your website, social media pages, affiliate marketing sites, and other digital marketing channels.

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Powerful Referral Marketing Strategies for Events

Eventtia

You can present information about this exclusive giveaway on the landing page of your chosen virtual event platform. By using social proof, you’re giving a random person (someone not related to your company) a platform to say good things about your events — and as an extension, your brand. Launch an Affiliate Program.

MICE professionals

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

TripAdmit ), or even a focused, multi-featured tour operator platform (e.g., Tour operators list their products in the marketplace platform, thus increasing their customer reach. Typically, they also can enjoy the support team’s patronage and access to useful tips, analytics, and other handy perks that depend on the platform.

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

For example, Virgin Atlantic is currently testing booking capabilities through Skyscanner’s Direct Booking Platform. Google’s top rank without any SEO, how’s that? American Express offers an affiliate program for the airline companies. Speaking of metasearch engine, it’s difficult to skip Google. A list of airline members.

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Event Budget Strategies: Where To Allocate Resources in 2024

Bizzaboo

Here are some marketing tactics you can invest in to ensure your event reaches and resonates with your target audience: Social media advertising: Use platforms like Instagram, LinkedIn, and TikTok to target specific demographics and enhance event visibility.

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Tour Operator Software: Itinerary Creator, Booking Engine, and Other Handy Technologies

AltexSoft Travel

There’s a wide selection of software developed for tour operators, ranging from specialized tools focused on one aspect to full-blown, multi-featured platforms covering the entire workflow. Some platforms also come with dynamic pricing capabilities so that you can adjust your rates for groups, seasons, and so on.

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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

When you think about what a hotelier needs to pay for to market their business (website design, hosting, maintenance, SEO, social media marketing, paid ads, meta searches, etc.) Frolla’s dedication to using email marketing and affiliate marketing kept her business running even without her usual ad revenue from the travel industry.