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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

At the bare minimum, the same products are marketed to customers (leisure and business), and distributors differently. So, the aim of this article is to explain how airlines market their products. Customers are the buyers of travel products. Now let’s talk about the challenges airlines face in marketing their products.

Airlines 121
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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

Local suppliers are the ones that create the initial travel products. Whether organized by the company itself or sourced from third-party suppliers, such experiential travel products find their place in the overall portfolio. To source inventory, DMCs work with tour operators and direct travel product suppliers big and small.

Travel 105
MICE professionals

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Gala Event Planning: 6 Ideas to Get Started the Right Way

Social Tables

Are you planning on unveiling your latest product ? For social media, you should be doing ALL of the following: Using an event hashtag. Creating an official events page on social media. Using multiple social networks like Facebook, Twitter, Instagram, Snapchat, and so on. Set a Goal. What is the purpose?

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Powerful Referral Marketing Strategies for Events

Eventtia

Regardless of what product or service you’re selling, professional marketers have used it for years as their secret weapon. It also gives people a positive impression of your business and influences them to prefer your products and services over your competitors. It applies to many social networks like Twitter and Instagram.

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How to Increase Event Attendance by Identifying New Sources

Maritz Global Events

It means the world to attendees, who crave meeting new people at events: 75 percent of them said that networking and making connections was important to them. Networking with the same crowd every year is not a productive use of time. Stay connected with the people and groups relevant to your industry on social media.