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A Guide to Digital Marketing for Events: What, Why, and How? 

Social Tables

Popular forms of digital event marketing you may encounter include: Social media marketing (e.g., banner, display, search engine ads) Search engine optimization (SEO) Mobile advertisements (e.g., event reminders, coupon codes) Affiliate marketing (e.g., event reminders, coupon codes) Affiliate marketing (e.g.,

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Powerful Referral Marketing Strategies for Events

Eventtia

Use social listening – Monitor social media users in your niche and determine the speakers they want to see at an event. Then, share the positive words on social media and in emails to generate more interest for your upcoming event. This strategy makes use of a psychological phenomenon called social proof.

MICE professionals

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

On the other side, travel agents (or other resellers like travel bloggers) partner with marketplaces to earn commissions on the bookings made through affiliate links/widgets located on their own websites, social media, blogs, or other digital platforms. Your advertising and promotional strategy can be a real gamechanger.

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

Google’s top rank without any SEO, how’s that? American Express offers an affiliate program for the airline companies. Receiving a card by Amex, travelers are able to collect discount points by purchasing one of many affiliate members fares. Google Flights shown at the search page rate airlines by price.

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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

When you think about what a hotelier needs to pay for to market their business (website design, hosting, maintenance, SEO, social media marketing, paid ads, meta searches, etc.) Marketers are under pressure to streamline processes to not waste resources that they can use for media spending to beat out their competitors.

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Event Budget Strategies: Where To Allocate Resources in 2024

Bizzaboo

Here are some marketing tactics you can invest in to ensure your event reaches and resonates with your target audience: Social media advertising: Use platforms like Instagram, LinkedIn, and TikTok to target specific demographics and enhance event visibility.

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Tour Operator Software: Itinerary Creator, Booking Engine, and Other Handy Technologies

AltexSoft Travel

via social media, in the office with the help of employees or self-service kiosks, through local resellers and affiliates, or even. Those include: on websites and marketplaces (like Musement or Ceetiz), through various online travel agencies (Booking.com, Expedia, GetYourGuide, Viator/TripAdvisor, etc.),

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