Remove Affiliate Remove SEO Remove Website
article thumbnail

A Guide to Digital Marketing for Events: What, Why, and How? 

Social Tables

newsletters, special promos, ad retargeting ) Websites (e.g., banner, display, search engine ads) Search engine optimization (SEO) Mobile advertisements (e.g., event reminders, coupon codes) Affiliate marketing (e.g., Track web traffic to identify which sources send the most visitors to your website or event page.

article thumbnail

Powerful Referral Marketing Strategies for Events

Eventtia

Here are tips on how to book these speakers: Visit speaker websites – Check websites like SpeakerHub and the National Speaker Association. These websites specialize in featuring well-vetted and superb influential speakers. Avoid the common mistake of performing outreach using a general contact form on a website.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

They distribute their products to OTAs, DMCs, or other operators, list them on marketplaces, or sell directly to travelers (in the office or via website). Inventory is either sold directly to travelers or through resellers like OTAs and affiliate partners. Then, it’s resold on a markup or commission basis via their own websites.

Travel 105
article thumbnail

Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. That became possible via NDC APIs offered by airlines, to connect with their inventory, source flight information, and book without redirecting to its website. A list of airline members.

Airlines 121
article thumbnail

Tour Operator Software: Itinerary Creator, Booking Engine, and Other Handy Technologies

AltexSoft Travel

If you want to sell online directly to individual travelers (B2C model), you’ll have to integrate your website with your booking engine to connect your customer-facing and back-end layers. So, you need a super-smart combined booking engine that will be able to process both agents’ requests and website reservations.

Booking 52
article thumbnail

Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

Thanks to website cookies, collecting feedback and reviews, and providing opt-in preferences, marketers can create a unique personalized experience and build strong relationships with travelers. Businesses are challenged to keep their audience well informed at the same time as inspiring them to jet-set. Personalization.

article thumbnail

Event Budget Strategies: Where To Allocate Resources in 2024

Bizzaboo

SEO and SEM: Ensure your event website and content are optimized for search engines to drive organic and paid traffic. Affiliate marketing: Implement affiliate programs where influencers and partners are rewarded for driving registrations.

B2B 52