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Promoting your event on socialmedia is a given. However, most planners have a tendency to just stick to prominent socialnetworks like Facebook and Twitter. If it’s a company conference you’re arranging, then LinkedIn of all networks is the spot to be advertising it. Never used LinkedIn for event promotion ?
Goals should include multiple objectives, such as: Reaching a certain number of socialmedia shares (i.e. While you need to be active on socialmedia, you shouldn’t completely eschew offline methods either. For socialmedia, you should be doing ALL of the following: Using an event hashtag.
American Express offers an affiliate program for the airline companies. Receiving a card by Amex, travelers are able to collect discount points by purchasing one of many affiliate members fares. Integrating socialnetworks as a part of travel experience. A list of airline members. Source: www.americanexpress.com.
On the other side, travel agents (or other resellers like travel bloggers) partner with marketplaces to earn commissions on the bookings made through affiliate links/widgets located on their own websites, socialmedia, blogs, or other digital platforms. If you want to develop your own app, the sky’s the limit to the ideas.
Use social listening – Monitor socialmedia users in your niche and determine the speakers they want to see at an event. Then, share the positive words on socialmedia and in emails to generate more interest for your upcoming event. This strategy makes use of a psychological phenomenon called social proof.
Social Listening. Stay connected with the people and groups relevant to your industry on socialmedia. Think that your community doesn’t use socialmedia? Socialnetworks just keep growing, and even if certain individuals don’t use socialmedia, their company or affiliated institution likely does.
Even in the age of socialmedia and Skype, 84% of people still prefer in-person interactions. You can always follow up after networking event using socialmedia. Gain SocialMedia Attention. The point of an event is to break away from socialmedia just for a day. Not-So-Instant Results.
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