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Offer a special deal to registered attendees on the limited-edition logo gear for that year’s conference, allowing guests to purchase or request theirs online in the weeks prior to the event. Allow attendees to customize their session schedules or reach out to other attendees. Mobile Engagement Tools.
Brands known for being luxury watchmakers, specialists in home decor and pushers of simple apparel are all trying their hand in the hospitality industry. Event planners know this world well, as what’s expected of them from attendees is no different.
In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Remember, event attendees very often buy merchandise like t-shirts on impulse! Bold, iconographic designs, typically making a statement. Wrapping Up.
But when it comes to meeting giveaways, the scale often tips toward trash, with too many tchotchkes littering attendees’ guest rooms when they head to the airport. What’s a gift-buying planner to do? If you give away apparel, look for products made of ethically sourced, organic material. One person’s treasure is another’s trash.
When choosing a party theme for company get-togethers, corporate planners need to make sure that the theme is relevant and fun. Maybe the best part is that everyone can be comfortable in their casual summertime apparel, so it’s a little less formal (or a lot, depending on your company). Decor: Team colors for the win.
While the value of live events are uncontested, when it comes to spreading the word about live events to attract attendees, your brand has several digital options. With a limited marketing budget, how do you know the best way to digitally promote your event to attract the most attendees? I’m glad you asked.
With Chinese factories producing less and freight trips across the Pacific being cancelled more often, meeting hosts, sponsors, and exhibitors might want to rethink their approach to attendee gifts and giveaways this year. MeetingsNet: What else would you say to planners as they procure products for events in 2023 and early 2024?
Portland’s particular Pacific Northwest appeal also makes the city a big draw for event planners looking for more from their next host destination, as well as attendees seeking to combine business with leisure travel. Meeting planners continue to face difficulties — but a lack of work isn’t one of them.
Reading Time: 6 minutes Free gifts given to attendees at events like global corporate meetings or group incentive travel reinforce company culture. For example, attendees might make personalized selections from premium products such as high-end sunglasses or tech gadgets that align with their passions and the theme of the event.
To-Do: prepare for hard decisions on invitees More Small Meetings Perhaps it’s a paradox, with costs rising and budgets tight, that Northstar Meetings Group research says planners expect a rise in small- and medium-sized gatherings. Research shows that culture is memorable, so attendees’ experiences stay with them long after they return home.
The latest Meetings Industry Pulse Survey, co-produced by Cvent and Northstar Travel Media, reported planners predict a 12% increase in business event costs but a budget growth of only 11%. With budgets strained, planners have tightened their belts on meeting giveaways and incentive gifting to avoid cuts to the core program.
Forward-thinking planners are pairing these rewards with experiences to enhance perceived value. What This Means for You: North American planners should focus on affordability and personalization. The 2024 Incentive Travel Index revealed that 70% of planners are prioritizing unfamiliar destinations.
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